As soon as the WeChat red envelope came out, it can be said that it stole the limelight during the Spring Festival in 2011.

Just after the Chinese New Year's Eve, on the first day of the new year, the WeChat marketing department received a call from the agents of those celebrities who were originally reluctant to send red packets.

"Excuse me, can you still temporarily send out red envelopes here?"

And the marketing department has actually thought that the result will be like this, at the beginning, let some people spend some money, like cutting their flesh, now well, more than a dozen media across the country have reported on this matter, the eye-catching effect of red envelopes has come out, even second only to this year's Spring Festival Gala, these people began to beg for the door again.

What to say, this Spring Festival is not over yet, can you send something on the second day of the Lunar New Year, and we can sponsor your second wave of red envelopes.

Fortunately, the marketing department has long had such a psychological plan, and Alipay is also quite cooperative with this work, after all, this is also a good opportunity for Alipay to expand its own user base and attract money.

So, on the fifth day of the Lunar New Year, the marketing department once again scraped together more than 5 million yuan and sent it again.

As for the industry's reaction to the red envelope grabbing......

Many people compare this red envelope grabbing activity to the final general attack quietly launched by WeChat in order to completely occupy the mobile instant messaging market.

"WeChat doesn't plan to give Tencent, WeChat and Mi any chance at all."

"I think this hand can already completely announce the death of Tencent WeChat and Mi Talk."

"It's not as exaggerated as you say, is it? After all, that's Tencent, and the projects that Tencent follows up rarely miss. ”

"But isn't Tencent Weibo still missing?"

"Upstairs was right, I almost forgot about it. When I look at Tencent Weibo now, it looks like a pill. ”

"Now Tencent Weibo is following the old path of Sina, but Sina has obviously developed to a certain scale now, and Tencent has no chance to follow up at this time."

"When it comes to the Weibo business, only love sharing in China can compete with Sina."

"Love sharing is just like its name, it is to share with you what interesting things you encounter, good-looking, and fun, which is very simple and direct, while Sina is a current affairs commentary and celebrity gossip, these two websites can be said to have their own characteristics."

"Why doesn't anyone talk about the red envelope function of WeChat itself, my colleagues around me are all using this to play with each other."

"That's right! There are red envelopes to take, who doesn't download WeChat is stupid, this is simply viral growth. The WeChat team forcibly dug out all possible users. ”

"I'm more and more optimistic about WeChat, in other words, does WeChat still recruit people?"

Alipay is smiling happily. Because all of WeChat's red envelope business must go through Alipay. This undoubtedly further enhanced Alipay's influence in the industry, and by the way, it stepped on Tencent's Tenpay.

But to be honest, for their partner WeChat, Alipay is not without worries, and has the ability to make Tencent cheap, such a company, if it is allowed to develop and grow, I am afraid that one day, it will really be able to overturn Tencent.

So at this time, what did Alipay think of - it would be nice if it could take a stake in WeChat. Everyone complements each other well, and now everyone else only knows Ali, but they forget about Alipay, which plays a role in the background.

This somewhat makes Alipay a little unconvinced. And, how many times have I said it, Alipay is Alipay, Ali is Ali, the two are independent, although both have Ma Yun's holdings, but in fact, Alipay also wants to do something big on its own.

Anyway, now the funds are quite abundant, so by the way, I will ask the opinion of WeChat.

From Jack Ma's point of view, Jack Ma is very hopeful that WeChat will be included in his command. Why? Because WeChat is a rising star in the mobile instant messaging industry, it is difficult to say what mobile instant messaging can develop into in the future, and it is difficult to say whether there is a possibility of making a profit, but at least, Ma Yun knows that if he can't bring WeChat under his command, then he can only make a WeChat by himself.

In fact, since he saw that Tencent was also following up, Ma Yun already had an understanding of this aspect. And the reason why he didn't do it for a long time was, after all, it was not an industry he was familiar with. If you don't shout a slogan sensibly, you rush in, and the probability of failure is almost one hundred percent. Not to mention...... Although WeChat seems to be developing well now, who can know that WeChat will not be stillborn?

Seriously, sometimes Ma Yun really wants to replace Tencent, just as Tencent also opened a pat and wanted to replace him, but the problem is that Tencent is not good at things that he can learn, and his e-commerce model, Tencent can't learn well.

The two of them are basically. First of all, you must hold on to your home base; Then, little by little, send out some minions to test each other and snatch each other's things.

Therefore, if Ma Yun can take WeChat into his pocket, then it will undoubtedly have a non-negligible significance for him to attack Tencent's core business scope or to defend against Tencent's dominance.

But now the question is......

Is WeChat willing?

Through the query, it can be learned that WeChat is a business unit of Aisharing, and for Aisharing, in fact, Ma Yun has heard of it for a long time, and the first time I heard about it is about a group of young people who play games and use his Taobao platform to monetize traffic.

He had to admire the thinking of these young people, and when he saw it for the first time, even he himself was taken aback. Because at that time, everyone's thinking was still limited, as long as the traditional offline shops, moved to the Internet to do, the number of more, and then become a big market, once the fame is there, there will be more and more people to come to them, buy things, do business, just like the leather city is the same reason, everyone when it comes to leather, it is natural to think of Jiangnan leather city, XX leather city and so on.

And these young people, they are even more awesome, according to Ma Yun, the goods do not need to reach the hands of these young people, young people are just to make a web page, put a photo of snacks, after the customer places an order, all the snacks are sent by courier.

There are often people, in order to get free shipping, a buy is dozens or hundreds of snacks, this group of young people with the help of their fame in the game industry, the use of traffic monetization techniques, make a lot of money, Ma Yun heard that there are hundreds of thousands a month.

At the beginning, even Jack Ma did not expect this. And you must know that these people are still some young people, to realize the above traffic monetization, you must first find a snack supplier, and then you have to talk to the express company, ordinary young people, can easily control this kind of business cooperation involving such a wide range?

Take the hottest young man in this industry - Ye Zhiqiu, Ma Yun has watched his game commentary video, but he is only at the age of high school, and it is said that he has earned at least millions of dollars with this. Ma Yun felt that he didn't have such a business acumen when he was so young, so he could only sigh that he was terrible.

But of course! Ma Yun feels that there is actually a limit to this model. It is only suitable for making a quick profit in the short and medium term, and it is still more difficult to continue to grow bigger. However, for this group of young people, it is already very good, after all, some people are extremely poor all their lives, and they may not be able to earn a million.

Back to WeChat. Ma Yun's own idea is good, but the question is, is WeChat willing? (To be continued.) )