There is not much office to say in the North American office, because everyone sits and works together in the same completely open space.

After rejecting Rococo's proposal, Kim did not just veto it entirely, he also made his own proposal.

That is, for countries and regions that have not yet been conquered by hatsapp and other social software, a large number of advertisements are invested in publicity.

Kim's idea is very simple, whoever appears in the market earlier is more likely to gain a first-mover advantage, which is better than their fight with hatsapp and Facebook in North America, and in the end, in fact, the population of North America combined is only 350 million at most, and according to the data, as of January this year, there are 3.2 billion Internet users in the world and 7.1 billion mobile phone users. So in places they don't know, there are countless emerging markets waiting for them to develop.

Kim's meaning is obvious, temporarily give up on conquering the North American market, and first focus on other more backward countries and regions.

Maybe those countries and regions, at most, are only a few million, or tens of millions of people, and maybe those countries and regions have not yet formed a habit of consumption, and cannot bring profits to echat, but Jin's idea is that if you can win one place, you can win one first. As long as the relationship chain is established, then even if other giants want to enter again, the effort will definitely be several times higher than in general.

"How much do you think advertising costs?" Rococo asked Kim.

"One hundred million." Kim said.

"Renminbi?" Rococo.

"Dollars." Gold.

"......" Rococo was silent, and then said a little excitedly: "You and I are the one who opened a bank, and took 100 million dollars to advertise?" And why are you so confident in yourself? 600 million, how many users can it attract? In the end, how much can be left? ”

It is said that Jin used to do data mining and data analysis at Google, and Jin conservatively estimated through the model: "At least it can add more than 300 million registered users to echat in a short period of time, and increase the daily activity by at least 120 million."

"And what about the short term?" Rococo.

"There will be a drop." Gold.

"What ads are you going to start with?"

"TV commercials in various countries and regions. While TV ads may seem to be the most expensive, the cost of user acquisition is the lowest. Also, I found a problem. "Kim.

"Say." Rococo.

"Comparing the publicity strategies of echat and hatsapp in previous years, I think the former COO of echat made a big mistake. Let's look at the publicity method of echat first, 'shake it, nearby people and burn it after reading', everyone thinks it's fun. Look at the way hatsapp is promoted, 'My friends are all on hatsapp, I can send text messages, pictures for free, it's very convenient.' ’。 In 2011, echat was ranked first in the social software rankings of 98 countries in the world, and hatsapp was still hiding at home to breastfeed, but this year, there are only 2 countries left in the first place in echat, and hatsapp is as high as 153. So I definitely have reason to believe that it's not the UI that's wrong, it's our propaganda strategy that's wrong. As long as we can correct our propaganda methods and invest more, I think we can turn things around. "Kim.

Kim's words are reasonable. However, once echat was so awesome, Rococo really didn't know. If it's really her propaganda that goes wrong, maybe it's really her pot.

Rococo suddenly applauded.

"Not bad! Not bad! I just need someone like you. ”

What everyone didn't expect was that Rococo didn't jump up and scold his mother in anger, but even applauded.

Jin was also a little stunned, because the tone of his speech just now, to be honest, was really not too good.

"However, I have to change the UI." Rococo still said, "The reason why I changed the UI - as you said, I want to make echat more focused on 'My friends are all on echat, I can send free texts, pictures, it's convenient.'" Instead of 'shake it, people nearby and burn it after reading it'. ”

Next, Rococo re-explained the reason why she wanted to design the current UI, and told everyone from beginning to end.

And an hour later......

Everyone seems to have finally understood. It seems that Rococo's UI design is useless, but it is actually consistent with Kim's idea and direction. In fact, the two are accommodating and not at all in conflict.

Rococo's reason for changing the UI is that echat is too complicated now, and people don't know where to start, so it is necessary to simplify it first.

And Kim's idea is that echat in the previous publicity let others pay more attention to what miscellaneous functions, rather than just for communication, as long as you change the way of publicity, so that people's sense of this software can change a little, maybe, everyone can quickly accept echat.

In the early years, echat was attracted to users by virtue of those miscellaneous features, or built-in games, which made users feel that these games and dating functions were the main body, on the contrary, hatsapp had neither money nor people at that time (hatsapp had almost no way to make a profit at that time, and could only live by charging $1 per user as an annual fee, of course, after being acquired by Facebook, it is no longer charging annual fees), precisely because there is neither money nor people, You can only focus on free text messages and free pictures, but it gives a better impression than echat. Because they're straightforward and simple.

In addition, in fact, echat has some disadvantages compared to hatsapp, such as contacts to be verified, information read is not supported, and there is no timestamp, in fact, sometimes compared to these privacy protections, these small features are more important to users. Take the contact must verify this, as long as the hatsapp is installed, there are a bunch of contacts that can start chatting, but echat must be added by the other party to start chatting, which undoubtedly adds a lot of difficulty to the expansion of echat's user relationship out of thin air. It's just that,In fact, it's normal for echat to have such a mistake,After all, in China,If there is no verification,Who knows if you will suddenly add to someone you don't know,After all, those phone numbers of Mobile、Unicom、Telecom,Take it back and resell it,I don't know how much。

It's time for echat to return to the job of a social software, but of course, this doesn't mean that Rococo really only does free text messages and free pictures, she just cleverly deletes or hides the circle of friends, subscription accounts, people nearby, shake it, burn it after reading, wallets and other miscellaneous things, if you don't touch it, it won't give you a rash pop up, annoying. (To be continued.) )