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October 10 is nothing more than an ordinary day for most people in Qin, but for certain groups of people, this day is very special. Pen, fun, pavilion www. biquge。 info

Xue Gang also got up early, washed up, had breakfast, and then read the newspaper, of course, mainly entertainment newspapers, and only read news about Su Qin and Su Qin culture, but if he could get a little bit involved with Su Qin and Su Qin culture, even if it was gossip, he would take it seriously, and then look for clues from it!

Today's newspapers are all about Su Qin Culture's advertisement last night, and Su Qin Culture's album on the market today, so he didn't gain much, and he read twenty or thirty copies of the newspaper, but he didn't find anything that was as big as sesame.

"I wonder if Enron will write something that will work for me?"

Xue Gang picked up the last newspaper and browsed it roughly, but today's Xijing Entertainment News was full of praise for Su Qin Culture's advertisement yesterday, and there was no content he needed, so he threw the newspaper away after reading it for a while.

"Silly. Force! He scolded.

In fact, most of the content in the report written by Enron was what he said yesterday.

Of course, he just opened his mouth, just to coax An Ran, but what he didn't expect was that An Ran would take it seriously and even sprinkle it in today's newspaper.

"Silly Push Singer, Silly Fans!"

Xue Gang felt that his words of scolding only once were a bit unpleasant, so he took two more bites.

On the morning of October 10, Xue Gang's schedule was very tight, but it was all concentrated in the hotel.

At three o'clock in the afternoon, he came to Blueberry Music as promised.

The reason why he came to Blueberry Music this time was to come over at the invitation of Blueberry Music to help train the marketing and advertising personnel of Blueberry Music.

Before his car could be stopped, a senior executive of Blueberry Music came up with more than a dozen people.

"Teacher Xue, hello, hello, but I finally looked forward to you." The top brass of Blueberry Music couldn't be more enthusiastic.

Xue Gang stretched out his hand, shook it lightly, nodded, smiled, and said a "hello" that was not salty or light.

The group quickly entered the conference room, and the senior executive first spoke: "Our blueberry music's new music album is about to enter the distribution link, the company has decided that our album will also invest a huge amount of advertising costs, so we must do a good job in this advertisement, everyone is the company's advertising elite, we must invest time and energy in this advertising production, Mr. Xue Gang is one of the top celebrities in the advertising industry in Qinguo, and today I can invite him to give us a training, that is our blueberry music, As well as the honor of all advertising people, therefore, we must concentrate and study carefully, and below, let us welcome Mr. Xue Gang to everyone with warm applause. ”

Bang bang bang.

Warm applause suddenly rang out in the conference room, everyone sat up straight, and their burning eyes were fixed on Xue Gang.

But Xue Gang was very calm, such a warm applause in the conference room didn't seem to make him move, he took a sip of water unhurriedly, slowly, he raised his head and looked around, and then, after another seven or eight seconds, he spoke.

"Since everyone is an advertising person, let me first ask you a question, what is advertising?" Xue Gang said unhurriedly.

What is Advertising?

In the conference room, everyone looked at each other, and then one person stood up and said: "Mr. Xue, I don't think the definition of advertising is so complicated, advertising advertising is actually advertising, and find a way to let everyone know what we want everyone to know!" ”

Xue Gang nodded: "That's right, advertising advertising is indeed to advertise widely, so, is it a good advertisement that can achieve the greatest effect of advertising?" ”

Everyone looked at each other, and they were a little uncertain.

After hesitating for a while, one of them said: "I think it should be, the reason why we spend money and invest our energy is very simple, that is, to let others know our things, so of course the more people who know about the advertisement, the better the advertisement!" ”

Xue Gang smiled and said nothing, unfathomable, his gaze slowly looked over that person, I don't know if he was frightened by his gaze, there were still a few people who wanted to speak, but suddenly they didn't dare to speak.

After being silent for about four seconds, Xue Gang said without being salty: "Everyone should actually know that the best way to let others know is actually to shout, for example, if I want to sell something, I will take a loudspeaker and shout everywhere, sell pigs, sell pigs, three thousand yuan a head, three thousand yuan a head, isn't it?" ”

Everyone was stunned for a moment, and then laughed together, some people nodded, and some people said, "Yes, the simplest, most effective and most direct advertisement is actually shouting"

Xue Gang picked up the transparent glass and gently took a sip of boiled water.

"So don't underestimate the shouts of those small traders and vendors, what they do is actually advertising, and the cost is very low, the effect should be okay!"

Everyone nodded their heads!

Xue Gang put the cup on the table, the fingers of his two hands intersected, his gaze suddenly became a little more majestic, he looked around, and his voice was a little louder: "So, is the advertisement of a small merchant and a hawker the best advertisement?" Is that kind of shouting advertising the ultimate pursuit of us? ”

Everyone is afraid to speak!

The expression on Xue Gang's face became more and more serious, his two hands had been separated, one hand was placed on the table, and the other hand was raised, and he nodded in the air: "Let me ask more clearly, everyone watched the advertisement of Su Qin Culture last night, is that advertisement a good advertisement?" Isn't that kind of marketing the best marketing? ”

Everyone was silent.

Xue Gang looked around and said in a stern tone: "Don't tell me that that kind of advertising is actually not bad!" ”

After saying this, there was a bang, and the hand that Xue Gang had raised before suddenly slapped on the table, startling everyone: "I think that thing in Su Qin culture can only be regarded as the shouting of small merchants and hawkers, and it can't be regarded as an advertisement in the real sense at all!" I read today's newspaper this morning, and it's ridiculous that someone said that this thing is good, because it can greatly boost the sales of the album, and I can only say, since this can also promote sales, what do we advertisers do, just hire a few hundred people to shout in the streets? Is this also an advertisement? Fart! This kind of thing can only be considered rubbish! I hope that all of you here will firmly remember what I said today, this kind of thing is a shame for us advertising people! I don't bother to warn everyone, if anyone does this kind of thing again in the future to disgrace our advertising industry, I will be the first to stand up and criticize him! Such shouting advertisements may be useful in small stall vendors, but in our real market economy, fart is useless, look at it, Su Qin culture because of this advertisement, sales will plummet by at least 30%, I will leave the words here today, Su Qin culture will be because of this ignorance and vulgar advertising sales plummeted, if this is not the case, everyone will blast me out of here! This is the sum of my seven years in the advertising industry! ”

The more Xue Gang spoke, the more excited he became, and in the end, he actually waved his fist, and all the advertising people in the conference room were stunned, and they didn't dare to come out.

At this moment, noises such as "wow", "oh my God", "how is this possible" and "what" came in from the crack in the door, and the sound became louder and louder, and in the end, it directly interrupted Xue Gang's bold words.

The senior management of Blueberry Music couldn't stand it anymore, and glanced at Xue Gang, who was gradually getting angry on his face, then stood up and opened the door, and shouted to the people outside: "What's the matter?" Didn't you see us in a meeting? What's the noise, you don't want to do it, do you? ”

"Superintendent, it's terrible! It's amazing! Su Qin Culture's album is really selling crazy! I just got the news that there was a stampede in the No. 13 store of Jinghua Audiovisual because there were too many people......"

"What?" The high-level was also so shocked by what he said that he even forgot to scold!

"They said that there were too many people who went to Jinghua Audio and Video to buy albums because of the advertisement last night, and their store was not well stocked, and somehow there was a stampede in order to compete for the album."

Oh, my God!

Hearing these few words, the top management of Blueberry Music was directly petrified and dumbfounded.

The people sitting in the conference room were also so shocked that they couldn't speak.

After a moment, everyone's eyes suddenly looked at Xue Gang: "Didn't he just say that the advertisement was?" Didn't he just say that Su Qin Culture would plummet by 30% of its sales because of this advertisement......" (To be continued.) )