Chapter 121 Joint Venture Model Configuration Selection
It had been three days since Ye Kai met Hans in his hotel room. Pen | fun | pavilion www. biquge。 info
During these three days, Ye Kai would go to Harry's company when he had free time, and watch these future pop divas seriously learn cultural knowledge, professional knowledge, and practice their bodies, vocalization, singing skills, and dancing under the guidance of different teachers. There is a sense of satisfaction and accomplishment in his heart that no one can come out, because he has gathered all the world-famous seven popular queens in his previous life at once, do you think Ye Kai can not be happy?
While Ye Kai was happy, he still didn't forget what he should do.
What's going on?
The shape of the new model of the joint venture has been finalized.
The shape of a car, like the clothes sold in a store, whether it looks good or not, whether it is beautiful or not, whether it can arouse the urge of customers to pay for it, is one of the key factors in the success of a product. And the power, performance, comfort and safety of the car will all come second.
Only when customers are satisfied with the appearance will they have the interest and urge to learn more about the car. Otherwise, as soon as you see the shape of the car, you will directly cross it, even if your car's power, performance, comfort and safety are very good, people are not willing to get in the car to experiment, no matter how good it is, what's the use?
But in this era, the shape of the car is basically the same, the regular one is like a rectangular box, the middle is a convex compartment, and the front is long and the back is short, the style looks very old-fashioned in Ye Kai, and there are no very distinctive features.
Although, the owners of each car factory will make various improvements on the basis of such a shape, and this improvement is carried out on the basis of how to fit the aerodynamics.
However, no matter how much it is improved, it cannot be separated from the constraints of industrial development, the lag of concepts, and the lack of design software. Because the current stamping machine can only stamping the current shell.
This state lasted until the 90s, until the new CAD technology was more fully applied with the support of computer hardware, and after the fashion elements were injected into the car shape design, the shape of the car began to become rounded and personalized.
And Ye Kai, who is accustomed to seeing this appearance, is very disdainful of the cars running on the street now, and when he goes out, he would rather take a taxi than spend money to buy a car.
Therefore, when he and Carlo proposed to establish a joint venture with his family to establish a car factory, they once wanted to take out the curved appearance that was only popular in the 90s and use it directly. But in the end, after thinking about it again, I still gave up, firstly, because the public has been watching such a square outside for many years, forming a fixed aesthetic, and I am afraid it is not pleasing to take it out; Second, the relevant industrial equipment needs to be improved, and the design software needs to be redeveloped, which is time-consuming, laborious and costly; In the end, I think that one step ahead is a genius, and 10 steps ahead may be considered a madman, right? Not to mention being 10 years ahead?
Moreover, the BMW 7 series model that Ye Kai wanted to borrow, BMW began to launch the first generation in 77, and in the following years, it has maintained this appearance, but the configuration is being improved, and the second generation was not launched until 86.
Since the second generation, there has been a faint arc-shaped shadow, but on the whole, it is still a square box model, but the two raised lines on the hood have changed. The first generation of the model was opposite the logo, with a straight line extending to the end of the hood, and the point between the two lines was higher than the hood on both sides.
In the second generation, the two raised lines have been changed, leading from the ends of the hood near the front windshield glass to the sides of the front air intakes in an inverted figure-eight shape, with the middle emblem at an equal distance from the two lines. In this way, this car does have some stylish shadows in it, and it gives people a very good visual sense.
Therefore, Ye Kai decided to use the high-end car series of the joint venture company, and used the model with the factory code E32 launched by BMW in 86. In terms of electrical configuration, it is necessary to keep up with the electric lock, power window and tinted glass of BMW to be launched next year to improve the model, as well as the automatic cleaning and wiping function of the headlights.
At the same time, it is necessary to equip the new joint venture cars with such transmissions in advance of BMW's standard four-speed automatic transmission after 81. Not only that, but it is also necessary to make the car more powerful, and it is also necessary to use direct fuel injection technology and ECU management system to make exhaust emissions meet the mandatory standards that will come in the near future.
Speaking of ECU, it is the standard configuration of all mid-to-high-end models in the 21st century, and controls various devices of the vehicle. For example, engine, electronic control system, chassis, transmission, steering wheel control system, etc.
Each unit is equipped with an ECU module, ranging in number from a few to dozens. The more luxury cars are equipped, the more the shell of these cars, those dense lines and ECUs all over the cabin, the average person feels very dizzy when they look at it.
However, these must be configured, not to mention the complex problems, you do not install it, it means that your model can not keep up with the development of the times, and do not apply better technology to new models, how do you let customers feel the fun of driving, as well as the comfort of handling? How do you make your car reflect the price you set?
Of course, these are not all made up at once, but slowly and gradually added to them, and smart businessmen are often profiteers, and their hearts are usually not very good, and those who are too good go out of business. Ye Kai naturally has to follow the trend to develop his own company, and will not make his company look different.
After all, from another point of view, according to the current manufacturing cost and technology level, the overall cost of these things is too high. As a new car brand promotion is very disadvantageous, before the brand fame and the formation of the brand halo, the cost is too high is actually a dead end.
The shape and overall frame of the high-end luxury car were so shamelessly and happily determined by Ye Kai, then the next thing is the interior decoration of the car, which is very important.
Because it will be used as a criterion for judging whether it can provide passengers with a comfortable and comfortable riding experience, including the layout of the interior, the space of the seats, and the configuration of the entertainment electrical system.