Children's Day, just when Chinese and Russian children are on holiday, but in the United States, an advertisement quietly appeared on the big screen in New York's Times Square and major subway stations in major states in the United States, and attracted the attention of many passers-by.

LeBron James, the star who has been voted the most popular NBA player for 9 consecutive years, went so far as to advertise for echat.

But in fact, this is not a very strange thing, after all, LeBron James has also received a lot of advertisements for big companies such as Coca-Cola and Nike before, but what the hell is echat?

LeBron James's sentence succinctly explains the purpose of his ad this time, which is to 'invite your favorite girl to watch "Your Name" together. 》。 Then there is a line of small print - "Your name. >> The extended version and behind-the-scenes footage officially landed on the EHCAT platform at 21:00 on the evening of June 3.

Those middle-aged uncles or something may not be interested in this advertisement, but for young people in the United States, it is different. I was looking for pirated copies on the website before, but I didn't find it, and I was accused by the cinema and the distributor. Now it's good! Finally, I don't have to look for it. But it seems like I'm going to download some echat.

The first people who are attracted are those who wanted to see it before, but didn't see it.

Advertising planning companies also appeared at the right time to cooperate with online promotion. In less than two days, those who want to see it will all turn their eyes to it at once. During this period, eChat also took advantage of Google's advertising plan to carry out targeted and accurate advertising for specific users.

In less than three days, the Internet soon 'created' a picture that everyone wanted to see. Why do you say 'build'? Because Rococo hopes to bring more people who are not interested in it in the first place.

And on the afternoon of June 3, a post about "Your Name. The news has resurfaced, with some people saying they can already watch Your Name on echat. It's an extended version, and it's a lot more dry, but it pauses halfway through and lets you invite a female friend to watch it. But in fact, this news is the bragging of countless people below, and it is all the handiwork of advertising planning companies.

Wait until 21:00 on June 3, yes, you can finally watch it.

At first, only tens of thousands of people downloaded echat to watch, but soon tens of thousands of people became hundreds of thousands, and hundreds of thousands soon grew to more than 300,000.

When echat is playing, it uses a mechanism that makes people feel incredible, and when you see it halfway, it will pause, which is not difficult, but after the pause, when it comes to inviting female friends, how does echat judge whether the other party is a female friend or a friend of the opposite sex?

It seems that a certain amount of artificial intelligence is used here, and echat will ask the invited party to say a common word together with the inviting party - 'Let's go!' To determine that when the people on both sides are of different genders, the playback will continue, and the progress bar of half of the people who originally saw it will automatically return to the initial state. In addition, in the process of watching, some people also accidentally found that he and her could have a synchronous conversation while watching.

I don't know what others think, anyway, after watching "Your Name" afterwards. The gringos think this feature is cool. Of course, there are also many little virgins who are unexpectedly excited to watch quietly with their favorite girls, or goddesses, until, suddenly, I found that I can speak, I rub! Why didn't you say it earlier? When there was a sudden message that it was not a character from the movie, they were all taken aback.

On the first night, eChat only gained more than 600,000 registered users.

It seems like a little little.

But it's actually as it should be!

Because you ask a person to download your software just to watch a movie, and you watch a movie and set me so many levels, which of course hinders a large part of people's desires. These more than 600,000 are all those who just want to see it, and the desire is a little strong, if the desire is not strong, they will not do such a troublesome thing at all. Merely......

When many people read it and gave feedback on the praise, those who didn't have a strong desire now began to have a strong desire. The first is that the function is cool, the second is the function is cool, and the third is the function is cool, they definitely don't want to take this opportunity to confess to the girl they like.

The next day, the number of registered users of echat exploded, and it was fine during the day because everyone had to work, but in the evening, in just six hours, it increased by six million users, ten times the previous day.

Of course, there are actually a lot of troubles in this.

For example, what happens when a girl is asked out by multiple boys? Some people will be harassed in one way or another and make them disgusted by this software. In order to solve this problem, the unsociable set up a special counter that states that the person has been invited X times and asks if you want to invite again. And the girl will also see the message fed back to her by 'Roselle', but she will not deliberately call to inform her. Instead, it is handled in a low-key manner, and it will not even show up as a new message, but will be directly 'read'.

This is a good solution to the problem that some people are hard appointments, even if some people are hard appointments, then he has to call himself to take the initiative to make an appointment, instead of echat to help you make an appointment, and the pot is not on echat.

Now, on many people's mobile phones, the echat friend is only the girl they dated, and if you want to say one more friend, it is the artificial intelligence 'Roselle', Roselle 2.0.

According to background statistics, among the 600,000 people who watched the movie the day before, the proportion of people who would use echat to chat with the opposite sex again the next day was as high as 95%, and it seems that it has unwittingly become a secret base for these people with ambiguous relationships.

On the third day, Echat was so cool that the Europeans also heard about it. In Europe, like the United States, there are also many people who can't watch piracy. I heard that you can still play like this, hey, you can! And then follow suit.

Of course, there are also some people who deliberately take advantage of loopholes, make a recorded female voice, and then watch it on their own with two mobile phones.

But none of that really matters anymore, because eChat has already got the results it needs for its outpost battles. In just ten days, the number of registered users of eChat has skyrocketed by nearly 40 million, and it will take at least two and a half months for Hatsapp to increase this order of magnitude.

Even critics have commented that eChat is now working a miracle. (To be continued.) )