The flowers bloom with one each, after the matter of "Zhu Xian OL" is registered in the country of sticks. Pen ~ Fun ~ Pavilion www.biquge.info EA in the United States also came to China to negotiate the release of "Plants vs. Zombies" in North America.

A month ago, Larry, the vice president of EA, was told by his secretary that he had a Huaguo company and wanted our company to help them publish games. "Oh, mygod, is this a joke? In China, a country of game deserts, there are still game companies, and in the end, they want to buy games in the United States.

Do they know what a video game is? "Although inwardly it feels like it's a prank. But to be able to achieve the position of vice president, his professional ethics are beyond doubt. So he patiently touched the game.

After half an hour, he was once again proud of his excellent work ethic and glad that he had not put the company aside for personal reasons.

As a VP of a gaming company, Larry can say that he has played not a thousand but eight hundred. However, there has never been a game that appealed to him as much as Plants vs. Zombies. Those cute plants, funny zombies. There is also a collocation and role that can only be seen by different plants. A variety of different game modes.

It's something he's never seen in any other game. The most important thing is that this game is a rare game for all ages.

So today he Larry personally came to I Fat Game Entertainment Company.

"Oh, dear Du, are you the boss of this company?" Larry asked

"That's right, how about Larry, my company is good," Du Ziteng

"You are really young and promising, you are simply China's Bill Gates"

"Haha, thank you for the compliment, but in a few years, I hope you will say to the future American star: You are the American Du Ziteng"

"Du, you are really a special Chinese, you are different from them. You are very confident and not hypocritical"

"Larry, that's not hypocrisy, that's the unique humility of the Chinese, and I'm just arrogant"

"I like your candor and candor. I also love your company's Plants vs. Zombies game, and I'm here for it today. And the name of your company is awesome (ps: Larry, you're fat too)"

"good, Larry, you really have a good eye, so let's talk about the game."

"Du, this is our company's cooperation plan, you can take a look."

"Larry, this condition is a bit harsh, you just asked for a 40% share. I think it's 20%, you see, okay. ”

"No, no, no, Du 20% is too low, so our company won't have much money to make."

"That's it, Larry, it's still 20%, and I'll give you another 5% share." Du Ziteng said. In fact, he wanted to recruit Larry.

Larry, in the fall of 1984, joined EA USA as Vice President of Sales. Probst brought a new business strategy to the company: bypassing publishers' intermediary channels and contacting retailers directly to sell games. Since then, EA has become a company that combines game production and game publishing, and has also increased the company's already good market share.

"I'm sorry Du, I'm talking about business with our company now, please don't involve me personally. Also, please respect my professional ethics. Larry said

"I'm sorry, I didn't think it would hurt your self-esteem, so I'll give you a face, and divide it into 30%." Du Ziteng said with reference to the division of the app store in later generations

"Okay, suburbs," Larry said. In this way, Du Ziteng snatched EA's game and asked it to help send it down to help him make money.

In the European and American markets, a masterpiece can usually sell for $100, but this price is acceptable to foreign players. As long as the quality of the game is good, the sales will not be low. And at this price, all aspects of the game's production, distribution, publicity, logistics, and retail are evenly distributed.

And in China, if a game sells for 100RMB, then TMD is simply brain-dead. At this price, no one will buy it in China at all. But if the price is set low, the game maker will not make any money at all. That's why Du Ziteng will use the activation code to release the game.

"By the way, Larry, what your company wants to release is a CD or something. I have another way to listen to this" After seeing Larry's professional ethics, Du Ziteng wanted to recruit him even more.

"What way," Larry asked curiously. Then Du Ziteng explained his sales method to Lira.

'I plan to open a company in the United States as well, and then set up a fat game platform, and our company's games will be released on this platform in the future, I want you to come and help me, how about I can give you 10% of the company's shares?' Isn't it much better than being a sales vice president at EA,' said Du Ziteng.

"Okay, I'll think about it," Larry replied

.................

The news of EA publishing a Chinese game has spread in the United States and has sparked increasingly heated discussions. There's no way that the United States can seem as incredible to you as a man who suddenly has a child. Most U.S. companies are holding on to companies that watch jokes. In their opinion, it is impossible for the backward country to make any good games. Even EA-affiliated retailers aren't too optimistic about the game's sales.

A month later, "Plant Zombies" was released simultaneously in Europe and the United States, and Walmart, a famous supermarket in the United States, only ordered 50,000 sets of games. After the distribution of the stores in various places, there are only 60 games in the supermarket without extra points. And on the first day of the game's release, only 30 units were sold in each store.

"This sales figure is quite average," thought Wal-Mart's purchasing manager. In his opinion, EA's game of representing Huaguo is simply too stupid to be stupid. Then I felt that this game could only be sold in 30,000 sets at most, and if there were more, it might not be sold.

The first people who bought the game were loyal EA fans, and they didn't expect much from the game. However, when they started the game, they realized that they were wrong. This game is so much fun. Cute and funny game graphics, rich and interesting gameplay. It's just so much fun.

In their opinion, this game of only $30 gave them a gaming experience worth at least $300. Then they spread their ideas to their friends and posted them online.

"Is this Chinese game really that fun?" Countless players and media who waited to see EA hit the streets were shocked. They thought that after the first batch of players who bought the game, there would be a lot of scolding. I didn't expect that almost all of them on the Internet were praised.