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There are only two people in a clean and tidy office. Pen & Fun & Pavilion www.biquge.info

Su Qin sat with a smile, while Meizi lowered her head with a guilty face.

"Qin Shao, I'm really sorry!" Umeko apologized again.

"You don't have faith in me like that?" Su Qin asked with a smile.

Belch? What do you mean? Meizi was stunned for a moment, raised her head and looked at Su Qin blankly!

"Believe in yourself, and of course, believe in me!" Su Qin said.

"Qin Shao......"

"Sister Meizi, although the sales volume last week was only 150,000, don't forget under what premise did you get this sales, have we ever advertised?"

Meizi shook her head, but stopped halfway through, a little hesitant.

Su Qin was a little amused: "Of course, the premise is that the performance that night doesn't count." ”

Meizi shook her head: "We haven't advertised!" ”

"So have we done any other publicity and marketing?"

Meizi was stunned for a moment, thought about it, and shook her head: "No." ”

"Isn't that enough!" Su Qin smiled: "We didn't do any publicity for this single of yours, but it sold 150,000 sales in the first week, are you still not satisfied?" Sister Meizi, you're too big here! ”

Su Qin pointed to her chest with his finger, his original intention was to say that her ambition was too great, but for some reason, this sentence suddenly seemed to become a little ambiguous, and Meizi's face couldn't help but turn red.

"Qin Shao will make fun of others, aren't people worried!" Meizi lowered her head and said embarrassedly.

"Believe in yourself, and believe in me!" Su Qin said again.

Meizi hesitated, but finally nodded!

Sure enough, everything was as Su Qin expected.

The sales of the single album "Realization" were only 150,000 in the first week, and most of them were purchased by fans.

But the charm of this song is really too strong, and when these fans buy the album back and play it, everyone who hears it is immediately shocked: "Wow! It turns out that the power of songs can be so powerful! I heard before that because of this song, a pair of lovers who have been separated from each other have reunited, I always thought this was the story, but now it seems that this is absolutely true! Not a rumor! ”

"This kind of song is worth cherishing, and I want to buy one too!"

The song's powerful power was quickly revealed, and in the second week, the album's sales soared to 250,000!

A single can sell 250,000!

Hearing this information, everyone looked sideways.

"Will there be moisture in this data?" The first thought in many people's minds is doubt.

When the news reached the headquarters of Jinghua Audiovisual, Jinghua Audiovisual issued a special announcement for this purpose: Jinghua Audiovisual is the most honest enterprise in Qinguo, since its inception, every data is worthy of conscience, and the sales of the single album "Comprehension" have indeed reached 253,103 copies! Confirmed!

Seeing this announcement, everyone was stunned!

"This ...... Is this actually true? ”

"Can a single sell 250,000? Hiss - Why did Su Qin culture set a record again? ”

"Oh my God! There have been singles released by music companies before, and I remember that the best one was only 150,000, and this is still the data of the first week, and it plummeted to 50,000 in the second week! ”

Subsequently, some entertainment media dug deep into the story after this amazing data, and at this time, the shock in everyone's hearts reached its peak!

"This album didn't even do any publicity?" Someone was surprised to the extreme.

"Haven't Su Qin culture's marketing always been doing a good job, why didn't they make any moves this time!" Some people even find it strange!

"Weird! Since there is no publicity, why did the data in the second week skyrocket by more than 100,000, and the second week should have dropped slightly! ”

Subsequently, Xijing Entertainment Daily did an exclusive interview with Su Qin, and in this huge report, Xijing Entertainment Daily published a term proposed by Su Qin for the first time - word-of-mouth effect!

Hearing this term, everyone was stunned at first, and then shocked: "Yes, word of mouth!" Public praise! It's all because of word of mouth! ”

No matter how loud the advertisement is, no matter how good the marketing is, but the people who can "deceive" are only the first batch after all, but the sales of any product cannot last only a few days, and some albums of superior quality, such as those art albums, some can even be sold for decades, in fact, it depends on word of mouth and word of mouth. After the rise of pop music, everyone seems to talk less about word-of-mouth, and what everyone cares more about has become advertising and marketing, especially after being shocked by Su Qin's previous marketing methods, many pop music practitioners put "marketing is king" in the first place, and over time, everyone seems to have gradually forgotten this word, word-of-mouth!

But now, Su Qin did the opposite, put this thing on the table to talk about, and at the end of this report, Su Qin's earnest experience was published: "Marketing can be prosperous for a while, but only a good reputation can make us prosperous for a lifetime!" ”

The sales figures for the third week once again demonstrate the power of word of mouth!

In the third week, the sales of "Comprehension" in Jinghua Audiovisual increased again, reaching a staggering 270,000 copies.

This week's increment is much less, but this result has already shocked many people's glasses!

What's even more terrifying is that the sales of this single have maintained the order of more than 200,000 for eight consecutive weeks!

Eight weeks in a row, each week above 200,000!

Moreover, in the past eight weeks, this song has ranked in the top ten on the Qin Song On-Demand Chart!

Seeing this data, many musicians were stunned again!

"That's not right! That's not right! No matter how good the reputation is, it should be in line with the law! How can you have such high sales every week for eight weeks in a row? In the conference room of Chunan Music, many musicians had heated discussions.

Every album of Suqin Culture, Chunan Music, Blueberry Music, and other music companies, everyone will buy and listen to it, listen to it song by song, analyze the advantages and disadvantages, analyze it from the perspective of creation, from the perspective of arrangement, from the market positioning, etc.!

But it's not just about analyzing the album itself, it's about the production, production, packaging, design, distribution, marketing, promotion, and every aspect of the album will be discussed one by one to find the secret of success and make up for the failure!

This is a single album that is obviously unreasonable, and everyone will naturally not let it go.

"We did a market survey a few days ago, the purpose of the survey is to understand the attitude of fans towards single albums, many fans have expressed such a point of view, unless the song is very good, want to collect, otherwise will not buy a single album, uphold this attitude of fans accounted for about 80%, so, Su Qin Culture's single should not have such a good sales, but the fact is that their sales have been more than 200,000 for eight weeks, what is going on in the middle, How did Su Qin culture do it, everyone analyzed and analyzed! ”

The marketing director raised the survey statistics table in his hand and asked seriously.

He's been working on the album more than a dozen times, but until now, he still can't find the root cause! (To be continued.) )