Chinese New Year's Eve in 2015 is undoubtedly the battlefield of the red envelope war between Tencent, iSharing, and Alipay.

Just on Chinese New Year's Eve alone, Tencent sent 1 billion, Alipay 600 million, and love sharing is higher, 1.5 billion.

Of course, most of this money is definitely not paid by the three themselves, Tencent has united many enterprises, Alipay has united many Taobao merchants, and Ai Share has united many game developers. The real three of them come out of their own pockets, and it may only be one-tenth to one-fifth of the total amount.

And because Love Sharing sent 1.5 billion on Chinese New Year's Eve, so on Chinese New Year's Eve, Love Share first took a first place and earned enough eyeballs.

It's just that Tencent, in the face of the victory of the first battle of love sharing, the one-sided public opinion does not seem to panic.

Because Ren Yuxin, Tencent's chief operating officer, seems to have expected that iShare will definitely make direct efforts on the first day and win the first place.

But the shortcomings of love sharing are also obvious, that is, it is short and powerless, and it lacks stamina. After that, Tencent decisively announced that it would take out red envelopes worth 6 billion yuan and give them to netizens across the country. However, love to share here, but it is impossible to come up with another 6 billion no matter what.

"This is what Tencent has always done. Although you stole the limelight on the first day, now, what do you do? ”

Ren Yuxin has heard from Xiong Dawei and Ma Huateng that Rococo is the 'god of operation', and said that you don't need to invite a COO if you love to share, because Rococo can be both CEO and COO by himself. A few years ago, WeChat with the "WeChat red envelope" function finally succeeded in snatching a part of the market and customers in the field of mobile payment that has been monopolized by Alipay. But Ren Yuxin is not convinced, as the COO of Tencent, he thinks that he can't be defeated in the public opinion war of this year's red envelope war.

"I'm out 6 billion now! See what you do! ”

On the Internet, many netizens heard that Tencent was going to send 6 billion red envelopes, so they naturally flocked to Tencent QQ and Tencent WeChat. At this time, if you love to share WeChat and don't do something...... The foundation may not be shaken yet; But the impact will definitely still be there.

At this time, love sharing can't be coaxed! If you coax it, you will be looked down upon.

But I really can't get 6 billion, so what should I do?

Since you don't have the money to send red envelopes, let the rich people send it, and then hundreds of thousands of subscription accounts, service accounts and enterprise accounts can be freely sent red envelopes.

In fact, what is the purpose of sending red envelopes, it is nothing more than to cultivate the stickiness of users.

Tencent uses 6 billion as a gimmick, although it seems to have won public opinion, but the people who go to grab the red envelopes are really just to grab the red envelopes, and they run away after grabbing them, and there are definitely not many people left. It's like Rococo, which opens the restrictions on red envelopes sent by subscription accounts, service accounts, and enterprise accounts, so that subscription accounts, service accounts, and enterprise accounts can freely interact with their fans in red envelopes and deepen communication. Compared with the two, Tencent is using money to buy popularity; Rococo, on the other hand, does not cost money, and the stickiness of users has increased exponentially. Moreover, it is still the communication and interaction between acquaintances, which has not deviated from the original positioning of WeChat.

"......" Ren Yuxin.

"......" Ma Huateng.

"They all say that they are the 'god of operation', and it makes me seem like I lied to you." David Xiong.

But in fact, there is another very important reason why Ren Yuxin lost.

That is the red envelope cooperation of the Spring Festival Gala, which was booked by Rococo as early as three years ago. Luo Coco proposed that in three years, she will take out 500 million, 1 billion, and 1.5 billion red envelopes every year to enliven the atmosphere of the Spring Festival Gala.

Everyone also knows that with the evolution of the times, people's concepts have gradually changed, in recent years, the number of people watching the Spring Festival Gala has been declining, and now there are fewer and fewer people watching the Spring Festival Gala, so it was three years ago that the relevant person in charge of the Spring Festival Gala heard that Rococo was willing to spend so much money to enliven the atmosphere, and he signed an agreement with Rococo without thinking about it.

Of course, this year is the last year, but it is enough to make Tencent and Alipay regret it, after all, why didn't they think about cooperating with the Spring Festival Gala before? And the most regrettable should be Alipay! Because it knew that WeChat was robbing its users, but it had never reacted before, and by the time it reacted, things had become irreparable. As of December this year, WeChat payment from the original market share of three years ago was 0%, and it grabbed 23% from Alipay. Alipay has dropped from more than 90% to 65%.

Seeing that Ai Sharing easily defused Tencent's offensive, the media once again gave Ai Sharing a very high evaluation.

But—Rococo doesn't seem to pay much attention to that. After dealing with his relatives and accompanying his family for two more days, Rococo flew back to Shanghai again.

first got a red envelope from Liu Feiyan, and then took a red envelope from Zhao Jianwen, to be reasonable, although Rococo is richer than the two, but the two still have to give the red envelope, and at the same time, it is estimated that only the moment when the red envelope is asked for the red envelope, in their eyes, it is not the big boss behind the scenes of their own company, but more like a big girl.

"That's the building I'm talking about."

After eating outside and driving by, Zhao Jianwen pointed to a building outside the car window.

"The building is located in the Science and Technology Park and is expected to be completed next year."

Didn't Rococo say that he wanted a building of his own, and Zhao Jianwen had already helped Rococo choose.

"How's the price?"

"Reasonable. The previous thing you said about buying a piece of land and coming back and then building it yourself is impossible in Shanghai, but it doesn't matter if you rent it. Moreover, there is so much money, it is better to use it to build our cloud computing data center. ”

"I've heard that the data center in Guizhou is possible."

"I've seen it, I've asked professionals, and I've said that Guizhou does meet the relevant conditions, and the policy is good, so it can be considered. However, it is still necessary to go through the field investigation again. ”

"That's up to you, try to settle it within this year, otherwise no matter what you do in the future, you will feel constrained."

The year before last, Zhao Jianwen was still a single dog, but this year, it seems that he has a girlfriend under the help of his family, but Zhao Jianwen's girlfriend, who is also sitting next to him at this time, is unimaginable no matter how much he thinks, Rococo is the CEO who loves to share, because he is only a few years old! Anyway, when she listened to the conversation between Rococo and Zhao Jianwen, she always felt full of disobedience. (To be continued.) )