With Kairo's narration, Ye Kai counted his previous life, and it was the second time he heard the name of a car brand that had disappeared into the dust of history!

The first time I heard this name, it originated from the previous life of a domestic car company in Huaxia, which acquired a German car brand that once went hand in hand with Mercedes-Benz and then surpassed BMW, but finally disappeared!

The name of this car brand may be unfamiliar to many people when they hear this brand, and some people may mistakenly think that BMW and Volvo have recently made a joint venture. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Yes, the name of this car brand that most people will misunderstand from the name is called Borgward.

Borgward was born in 1919 in Bremen, Germany. Its brand value is comparable to that of Mercedes-Benz, and it is technically known as the "track duo" with Porsche. The 50s were its most glorious period, with annual production and sales exceeding 1 million units, until it was declared bankrupt in 61 years due to financial problems and almost without warning.

At that time, the leader of the Borgward Group, Borgvard, inherited the wishes of his ancestors, did not accept foreign shares, nor did he accept investment, and did not accept acquisitions or mergers at the same time, in product research and development, but he was very stubborn in pursuing the perfect details of the product regardless of the cost, resulting in consecutive years of losses and the group's capital chain was broken, and the Bremen government implemented compulsory bankruptcy of the Borgward Group in 1961 under the promotion of the bank, and Borgwald was unwilling to submit to the ruling of the Bremen Parliament, and finally left the company. The Bremen City Council took ownership of the Borgward Group and hired the then members of BMW's Board of Directors to liquidate the Borgward's estate.

During the bankruptcy and liquidation, 19,000 of the 23,000 workers continued to work at the factory, and Hanomag took over the truck production business of the former Borgward Group. Sadly, Borgwald's application for bankruptcy protection was eventually rejected by the court, and the smash hit Borgward Group was withdrawn from the stage of history, but even so, some loyal employees of Borgward Group persisted until early 1962.

The bankruptcy of the Borgward Group became the focus of attention of the Germans and even the whole of Europe, Borgwald has always insisted that the company's bankruptcy is not his fault, but did not respond to the media to the real cause of the bankruptcy and more details, the outside world speculation about the bankruptcy case also unfolded, some people believe that the Bremen government and banks are the biggest beneficiaries of the bankruptcy of the Borgward Group, but the bankruptcy of the Borgward Group has caused the unemployment rate of the industrial city of Bremen to hit a record high, and Bremen has since declined, becoming the poorest city in Germany at that time, So the Bremen government, like the Borgward Group, is a victim of this bankruptcy case.

The Borgward family left Bremen and moved to a small town in Stuttgart, the birthplace of the Borgward family, a town of more than 6,000 residents, most of whom had been attached to the Borgward family before World War II to serve the Borgward factory in Bremen.

After the collapse of the Borgward Group, these loyal residents scattered and joined BMW, Mercedes-Benz and other factories to continue to work, and then remitted a small part of their wages to the town every month.

Because in this small town named Melden, there is a research and development organization independent of the Borgward Group, and all the technologies used by Borgward cars come from this research and development organization.

The R&D team of the Borgward Group in Bremen is just an inaccessible team of this institution on the surface, and it is such a team that is also coveted by several automobile companies.

Therefore, the residents of the town, who have been blessed with a lot of blessings, are convinced that as long as this institution does not close down and is not dissolved, then the glory of the Borgward family, which belongs to all the residents of the town, will one day return to the world.

Eight years after Carl Borgwald filed for bankruptcy protection, all employees who lost their jobs due to the company's bankruptcy were compensated, and even the workers who continued to produce after bankruptcy were paid their due. In addition, the debts of all suppliers were repaid, and Borgward still had assets of up to DM 4.5 million after the debts were paid.

Despite his strained ties with the bank, Bogwald was a businessman of great integrity and confirmed his insistence that the company should never have gone bankrupt. BMW 1500 (E115) and 1800 (E118) were launched in 1962 and 1963 after the bankruptcy of Borgward, filling the gap in the market of similar models, and the outside world believes that BMW is the biggest winner of this bankruptcy case.

It is for these reasons that the members of the Borgward family regard BMW as a lifelong enemy, and Borgwald, who died in 1969, left a message on his deathbed, saying that all members of the family were not allowed to own any of BMW's cars, and that future generations should take the defeat of BMW as a lifelong goal.

To this end, although Carlo's eldest brother joined Volkswagen and became a member of the board of directors of Volkswagen, he was never able to enter the core of Volkswagen, and his Audi C-series platform was introduced by his eldest brother on his behalf, just in exchange for R&D funds from R&D institutions.

You must know that the C-series platform was designed by their family for Borgward, but they suffered from no funds to build factories and produce cars, and had to sell technology at a low price to maintain the huge R&D expenditure of R&D institutions.

Now, Volkswagen has taken a fancy to four-wheel drive technology and wants to introduce it at a reasonable price through Kailuo's big brother.

"My eldest brother called me the other day." When Kairo said this, his eyes were a little red, and he choked up. "Volkswagen only bid 20 million marks to buy out this four-wheel drive technology. You know, the manpower and material resources we have invested in the development of this technology are far more than 20 million marks. Moreover, the board of directors also threatened my big brother that if the technology could not be discussed, they would expel my big brother from the board. ”

Ye Kai suddenly heard that Volkswagen wanted to acquire four-wheel drive technology, and his first reaction was that this technology was prepared for their Audi company, and it was because of this technology that Audi officially entered thousands of households and achieved the prestigious title of luxury car.

In the previous life, the Audi brand has always given the impression of Chinese people as an atmospheric and stable executive car, but since the launch of the Audi Q7 and Q5, this situation has been broken, and the original main sedan brand can also make high-quality SUVs. The excellent quality has also made the Audi Q5 in short supply for a long time after it was made in China.