Chapter 74: Acquisition of Atari (II)
"They all need to be put into the market to know whether they are liked by customers. Pen ~ fun ~ Pavilion www.biquge.info movie is made, and we will copy a few more points to send it if it is popular, but if the game is not popular, then we will not be able to convert these games that have been produced into money. ”
"But that's what this market is." The fourth child also spoke. "No one can predict whether their new product will be popular or not! All in all, the company's revenue and expenditure are basically the same, and all we need is to invest in R&D costs and labor costs, which is still acceptable compared with its future earnings! Besides, there is no risk, how can there be any benefit? ”
"But this risk is uncontrollable! You calculate that in the past three years, we have not made any money from this company, but have subsidized tens of millions of dollars, the company does not make money, but the scale of the company continues to expand, personnel wages and R&D investment require a lot of capital investment! The Boss took over. Besides, don't you think Bushnell knows this? Why would he sell us the company he founded when he knew it? ”
"Because Bushnell likes to develop game consoles, although this kind of machine sold at a low price can hardly make money, but the constantly updated game cards can bring him a lot of money." Talked to the boss in a pair of pants. However, this method of profit-making also often creates a financial problem for Atari. Because producing game cards requires not only advanced craftsmanship, but also a fixed cost of around $10 per piece, this means that if a newly developed game show is not well received, it could shake the company's financial foundations. ”
So, behind the seemingly big hit, the massive backlog of game cards has put a heavy burden on Atari. Coupled with the fact that new games and equipment require a lot of manpower, Bushnell sold Atari to us for $28 million and long-term employment of himself and other employees for the sake of the company's growth and to find a stable source of funding. ”
"The second one is right." The boss's eyes hidden in the smoke projected an appreciative gaze, and nodded to the second child imperceptibly. "Even the founders can keep making money while being aware of the uncontrollable crisis hidden behind their own company, why don't we take this opportunity to hand over this hot potato?"
"Anyway, I think it's a bit of a shame to sell this company like this." The third said reluctantly. "I'm very optimistic about their future prospects because their games are really fun!"
"Hehe, third child, I like to play games, so I can't just buy a company that doesn't make money, right?" The Boss smiled. "We can make a lot of money by selling this company and investing it in other parts of our business, you know? With the money you earn, you can buy as many games as you think are fun, do you know? ”
After several persuasions from the boss, I finally agreed on whether to sell the company, that is, to sell!
Now that there is a consensus on opinions, it remains to be a question of how much to sell.
"Big brother, how much does the other party pay?" The unwilling third asked.
"The other party directly quoted the price of 300 million US dollars." The Boss took a puff on his cigar and said. "It seems that the other party is not a fool, it must be to investigate how much money we spent and how much money we invested in buying this company, and directly doubled it."
"Hehe, but the other party definitely doesn't know that we didn't actually invest much money at all." The second laughed. "In this way, we actually made more than $200 million by selling this company, which is a good deal! So is it possible to ask the other party to add some more? ”
The greed of capitalists cannot be contained, this is also human nature, too much, more than you want, no matter how much you want, no matter how much you are, it is not enough!
The boss smiled bitterly when he heard this: "You think I don't want to?" The other party bites 300 million, and if it is more, they say that this price can completely re-establish a new company. What they value is the mature team of this company, and besides, this company does not have much value for the other party to raise the price for this! ”
"So, for the price, I'm satisfied." The Boss continued. "That's why I'm going to call our brothers together, and we all discuss whether this company should be sold, without first telling you the price of the sale, just to see everyone's opinions, to be honest, I am reluctant to sell this company, but he still hasn't let me see a reason to continue to hold this company."
"Big brother, this is your fault." The fourth spoke. "If you had already said this price, we wouldn't have wasted so much time discussing it, $300 million! I don't know what the other party thinks, but with this fund, it is possible to form several such companies. ”
"Being a big brother can't let you have a preconceived idea!" The boss said with a smile. "Only if everyone's thinking is figured out, then when it comes to money, there will be no barrier, and whether the company goes bankrupt or makes money in the future, it will have nothing to do with us for a dollar."
"Second brother, you will contact our lawyer and ask him to call back to the other company, saying that we agree to sell." Seeing that everyone accepted his opinion calmly, the boss began to call the shots. "As for the sale, I don't think we need to meet, just let our lawyer take full responsibility!"
"For such a big wrongdoer, I don't think there is really any need for us to meet, so as not to be embarrassed when everyone meets in the future."
The brothers all nodded in agreement, deeply agreed.
Ye Kai, who didn't know that he had been wronged, was writing hard in the yard, when a gust of wind blew, Ye Kai couldn't help but sneeze, and blew the messy manuscript paper next to him everywhere.
"Hehe, who's thinking about me?" Ye Kai rubbed his nose as he got up to pick up the scattered manuscript papers. "If you think about it, you will scold it and you will catch a cold, but don't fight the second one later."
Before he could finish speaking, the maid, who was cleaning in the living room, came up and said that there was a call that he needed to answer, and the other party was a staff member of the Swiss bank.
When Ye Kai heard this, he couldn't help but be overjoyed, knowing that most of the things were done, and after answering the phone, as he expected, this thing really happened, without reproducing the fierce negotiation scene with swords facing each other and spitting everywhere, and without using the negotiation skills of tug-of-war and psychological warfare, he just paid the price of 300 million US dollars.