Chapter 167: Lexus Series

Toyota's main car series, Ye Kai basically copied it, so what is left is his luxury car series-Lexus. Pen? Interesting? Pavilion wWw. biquge。 info

Lexus is an independent global famous luxury car brand sold in North America, Europe, Asia, the Middle East, Latin America, Africa, Oceania and other places under the Toyota Group.

In the previous life, from its inception to the launch of the first Lexus car, it took only ten years for Lexus to surpass the sales of Mercedes-Benz and BMW in North America, and it continued to rank first in the sales of luxury cars in North America.

The birth of Lexus originated from a shocking question raised by Mr. Eiji Toyoda: "After accumulating half a century of experience in automobile development and manufacturing, can Fuso create a top car that is proud of the world's automobile industry?" ”

Under the leadership of Eiji, after several years of painstaking and painstaking research, Toyota finally went from a grand listing to a successful battle.

No one will forget the shock caused by the Lexus LS400 when it was officially launched in 1989 in the global premium car world; Some even predict that German luxury cars may be forced out of the US market.

This shock comes more from the classic LS400 commercial: on the operating hood, one champagne glass after another is stacked high to form a crystal tower, even when the engine is running at full throttle.

Since then, this monument has been engraved in the hearts of car fans, and it has become a luxury brand on a par with German cars, and has completely gained a firm foothold in the global market.

Established Lexus, it spent a whopping $600 million in R&D to build more than 400 prototypes for testing before launching the market.

The LS400 was also rigorously tested, including high temperatures in the Australian outback, low temperatures in the Arctic Circle, and a total of 4.16 million kilometres of testing in a variety of road conditions.

In order to illustrate the smoothness of the Lexus engine, 15 goblets filled with water were placed on the hood of the LS400, and then on the horsepower machine, the speed of the car was raised to 232 km/h, and the water in the goblets did not overflow.

Such a successful car brand has not yet appeared in the current era, and it can even be said that its inventor has not yet had this concept, Ye Kai proposed it at this time, and there is no need to worry about anything at all, not only the shape and configuration of the car series can be copied, but even the car brand and car logo can be fully accepted without blushing.

There is no need to spend brain cells to recall its development history, to slowly recall its shape changes carefully from generation to generation, and the shape of LS400 can be directly used for use.

Because, in the Toyota car series, Lexus started completely from scratch, and there is no need to trace its origin, nor do you need to look left and right to consider which details need to be modified to show the difference.

Therefore, while recalling the appearance of the first-generation Lexus, Ye Kai picked up the pen and depicted the appearance of the LS400.

At this time, the LS400 has completely introduced the shape of the model, but if you look closely, there is still a trace of the BMW 7 Series in the mid-80s, especially the front end.

It seems that the rumors that the Fuso people have been imitating and learning European and American technology are indeed true.

Ye Kai feels that he should maintain and carry forward this fine tradition, because the current BMW 7 Series is still in the shape of a square box, which will not cause any infringement at all, and Ye Kai's own joint venture company's luxury car series is also based on the shape of BMW in the mid-to-late 80s, and he copied his own, without any pressure at all.

After a long time of work, Ye Kai finally finished depicting the shape of the LS400, although it was said that the Lexus in the previous life still had different series of car series such as GS, IS, RX.

However, for the current Ye Kai, a single car series is enough, and it is still too late to consider the timing of the launch of the future car series and other brands after they have successfully established a reputation in the market.

After copying the appearance, Ye Kai began to scratch his head again, why?

Because, the appearance of a car is far from enough, the engine, the turf, the body, etc. are all indispensable, not to mention the interior of the car.

The engine is simple, because the basic structure of engines all over the world is similar, and the difference is that the basic structure is extended and changed, so as to form a unique engine with its own intellectual property rights.

This only needs Ye Kai to combine the information of his previous life, synthesize his own requirements, and then hand it over to the R&D center, so he doesn't have to worry too much.

What really worries Ye Kai is the body structure.

Because the body structure is related to whether the life safety of passengers driving vehicles and encountering various accidental collisions on the road can be effectively guaranteed.

If this problem is not solved well, a car will not pass the crash test before it goes on the market, and it will not be able to get the access certificate to enter the market.

In the eyes of the average consumer, the thickness and weight of the steel plate of the body determine the safety of the car.

However, according to research, when the collision occurs at a speed of more than 50 kilometers per hour, the difference between the thickness of the steel plate and the thickness of a few millimeters is not obvious, and the more important thing is the energy absorption and anti-deformation ability of the body structure.

As far as the body is concerned, if the whole body is only made very strong, although it can protect the cabin space, it cannot reduce the impact force of the body; If the body is prone to deformation, it is also difficult to protect the cabin space in the event of a violent collision. Therefore, from the perspective of crash safety performance, the structural design of the body is far more important than the thickness of the steel plate.

And the GOA body structure of Toyota's cart solves this problem very well. Otherwise, in the previous life, the United States, which had to stipulate the parameters of even a screw in terms of automobile production, would let the Fusang car, which was thin-skinned in the minds of the Chinese people, not only roll over European car dealers in the United States, but also roll over its own car dealers?

Zaonima told him to get out of the European and American markets!

From this point of view, the Fusang people are indeed very unkind to the Chinese people, not only are they not kind, but they have intensified! The most obvious is the laser head, they are used in the European and American car audio laser head, can be used for many years, and the laser head sold to Huaxia, many have not passed the warranty period to announce the scrap, what is even more outrageous is that some are less than 1 week!

Therefore, sometimes it is not unreasonable to boycott Fuso goods! This is also the reason why so many people actively participated in every boycott of Fusang goods in the previous life------- usually encountered such a problem, there is no place to reason, and when you encounter such a festival, how can you not vent?