Chapter 17 Classic Cases of Marketing (1)

Zhou Tian thought for a while and said: "Actually, there is no reason, but if you have to find a reason, then there can be a reason, poor." Pen & Fun & Pavilion www.biquge.info For as long as I can remember, our family of three has been crowded in a small room of 30 square meters, this kind of house is cold in winter and hot in summer, and the body is frozen in winter, and it is hot all in summer, and from that time on, my first ideal is to have a big house, so that everyone in the family can have their own room, not cold in winter, not hot in summer. ”

The hostess used his topic to introduce the topic of today's interview, housing prices or houses, she looked at Zhou Tiandao: "Is it because of your experience that you have the idea of challenging the entire real estate industry and building a house that everyone can afford?" So that everyone can own their own home? In other words, now housing prices in our country have reached the point where they are unattainable, or even rising? ”

"In my heart, their housing prices in first-tier cities like Beijing have reached sky-high prices, such as the Third Ring Nordic Style Park, which is almost 130,000 per square meter, and a 100-square-meter house is 13 million, how many of us can earn 13 million in a lifetime? It's ridiculous to say, after a lifetime of hard work, in the end I can't even afford to buy a house. Zhou Tian thought for a while and continued: "In fact, there are many objective factors in the growth of housing prices, such as the flow of people in a city, if the resident population of a city is 100,000, the house price is 1,000 yuan per square meter, and suddenly there are 30,000 people pouring in. ”

"This is a set of data collected by our program team, which is the relevant data on the per capita income of Beijing last year. The hostess exported a picture of data.

Zhou Tian looked at the data they collected, the muscles on his face inadvertently shook a few times, and retorted: "First of all, about this data, for me, it is inaccurate, the capital has a population of 23 million, of which there are hundreds of people with assets of more than 10 billion, almost 1,000 people between 1 billion and 10 billion, 10,000 people below 1 billion, plus the middle class worth tens of millions, can such an average conversion be correct?" It's like putting a billionaire and a beggar together, and the two of them are worth 500 million on average, but can a beggar really have 500 million? No, he also can't afford to buy a house, he can't afford a car, and he has to live on the streets every day, living a precarious life. ”

"Then according to your words, the housing prices in our country have reached the point where they should be regulated, how should they be regulated?"

"There are at least three points, the first point is to increase investment in people's livelihood, such as low-rent housing projects, affordable housing projects and other projects to benefit the people, improve the living environment of low-income people at the same time, but also vacate the small houses they live in now for demolition, and the proceeds from demolition and relocation will be subsidized for the Huimin project.

Second, crack down on real estate speculators, in fact, a large part of the reason for the increase in the price of our houses is that those house speculators get out, they hoard a large number of existing houses, and then collude with real estate developers, coupled with the advocacy of some so-called experts, so that the people are easily fooled and spend money to buy high-priced houses in their hands.

Third, to reduce the vacancy rate of houses, now there is a new term, called zombie house, which means that the house is not inhabited all year round, the emergence of zombie house, is a waste of real estate, this head of the housing conditions of the people, a family of five or six people crowded together, that person has three or four houses, but never lived. This is a waste, a waste of resources. ”

The hostess said: "In fact, our country has also done a lot of work in order to crack down on housing prices, such as the real name system for real estate, but every time the price of real estate rises, the Civil Affairs Bureau is crowded with people ......who come to get divorced. ”

Zhou Tian smiled and said: "So when we strengthen the construction of material civilization, we also have to strengthen the construction of spiritual civilization. ”

Time flies in a blink of an eye, and soon the forty-minute interview time passed, at the end of the show, according to the usual practice, it was netizens who asked questions, and the hostess praised it: "That's really good, let's answer a netizen's question next, it seems that the question should be a girl, otherwise she wouldn't ask such a question, she asked Zhou Tian, do you have a girlfriend now?" What are the specific criteria for a girlfriend? ”

"I'm single at the moment, what is the standard for a girlfriend? Kind-hearted and non-smoking. ”

"There are also netizens who ask questions, asking what hobbies you usually have?"

"My usual hobbies, reading novels and listening to songs."

"What songs do you like to listen to?"

"Rock 'n' roll, but my favorite is beyond."

"Ang, so you like beyond too, we're all foal fans, and I like them a lot." The hostess didn't know if she really liked beyond, or if it was purely for the effect, and echoed Zhou Tian.

"Their songs are more inspirational.,There's a kind of great love.,The great love of the society is in it.,When you have time to be upset or angry.,I'll listen to their songs.,The mood calms down.,In addition, I also like to read novels.,Online novels.,Now chasing a novel called "Super Cheating" The protagonist in it has the same name as me.,Here cheekily help the author make an advertisement.,If you like this book, you can read it.。

"The last question is about your company's next investment, netizens want to ask you, what is the company's next investment direction?"

"What's next?" Zhou Tian was very entangled, he didn't know how to answer, his tangled expression was accurately captured by the cameraman, looking at his tangled expression, the audience in front of the TV and at the scene were happy, at this time, the ratings of the talk show also reached an all-time high, no, no, no, it should have exceeded their historical ratings.

After thinking about it for a while, Zhou Tiandao: "The next investment direction will focus on my hometown Linxian, after all, I came out of Linxian, and it should be for the benefit of my hometown, and I will advertise my hometown Linxian, and welcome investors to invest in our Linxian, thank you." ”

According to the results given by the super cheat, the intercity express was put into operation twenty days later, proposed by a certain bigwig, and three days after the bigwig, the relevant departments decided to implement it.

The day after the intercity express was put into operation, the Ministry of Communications approved the expressway project from Mengxi Province to Qingcheng City.

With the current traffic conditions in Linxian County, those mercenary businessmen will not make decisions casually! (To be continued.) )