"Brother Li, how is the matter of the bidding meeting?"

As soon as he returned to the company, Zhao Chenfeng went straight to Li Sanjin's office and asked about the bidding meeting, which was originally intended to be for investment in the U.S. stock market, but Andy Fan's resistance made him dispel this idea, but now he had to send it. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Boss, the bidding companies have relatively strong financial resources, and they are quite optimistic about the advertising potential of the virtual plane, but they have doubts about how to implant it, and if the advertising is not enough, it will directly affect the bidding of several companies."

Li Sanjin put the sorted out bidding company in front of Zhao Chenfeng, he is now quite worried about advertising placement, if the implantation too much will affect the player's sense of game experience, but if the implantation effect is there, it is meaningless for the business, especially those large companies, this implantation is simply a slap in the face, for those big brands, they would rather choose to withdraw the bid than continue to implant, it is extremely difficult to achieve a balance between the two.

Zhao Chenfeng also considered this problem, for the previous game placement, the simplest is the King of Fighters 97, the names of the shops behind them are all implanted by merchants, but they have no impact on the game experience, and there is also a certain advertising effect, which can be said to be a relatively successful implanted advertisement, but the legend cannot be plagiarized.

In fact, Zhao Chenfeng thought about entering the game as consumables for the merchant's products at the beginning, but the legend is a magic game, the game background is in the other world, and the consumables used are all XX potions, and suddenly inexplicably entered a Wahaha, this kind of implantation is not to mention other players, even he, the boss, can't bear it, it's just a smear on the face of the legend.

"Brother Li, you go and call the main creative team of Legend and Magic Baby, I want to discuss it with them."

After a while, several main backbones of the two teams sat in Zhao Chenfeng's office, and Zhao Chenfeng put the list of several main bidding companies in front of them, and asked with a smile.

"I'm here to find out what you think about game ad placement. The company is about to conduct an advertising bidding, and each of your two games has a merchant to do the placement. ”

Morita Ichiro and Choi Jae-hyun are embarrassed, implantation has always been something that game companies love and hate, what they love is that he can bring huge money to the company, game development is based on huge funds, except for some of the world's top game development companies, which can refuse implantation in order to ensure the quality of the game, for other companies, this is the fastest source of funding.

However, this kind of implantation can also be a disaster for the game, no one wants to work hard to develop the game, and finally ruined on the product placement, before many game companies in order to covet short-term interests, choose a large number of advertising implantation, and finally lead to a decline in the game experience, the loss of the number of players.

"Boss, my suggestion is to choose Wahaha, the consumables in the magic baby can be replaced with milk, and the milk prefix is changed to Wahaha's products, I don't think it will have a huge conflict with the player, although there will be a little embarrassment of hard implantation, but it will not affect the player's sense of experience, and the implantation effect is also good."

Morita Ichiro was the first to speak, the Magic Baby team's product placement advertising is relatively simple, Morita Ichiro is more inclined to food manufacturers, and implantation in consumables is the simplest and most effective, which is also the implantation that manufacturers and players can accept at present.

Zhao Chenfeng nodded slightly, Magic Baby can indeed use this way, but at the moment the legend is a big problem, all the manufacturers are rushing to the legend, this is the overlord of the Chinese online game industry, the number of online users is steadily suppressing other similar online games, but the implantation of the legend is extremely difficult, and it is necessary not to affect the reputation of the game, but to ensure the implantation effect, Cui Zaixian and others are a little at a loss.

"Zaixian, do you have any ideas, the implantation of legends is a headache for me now, whether it is the implantation of consumables or the implantation of title copies, it is acceptable, and you can also hang the name of the merchant on the billboard in the game map, but the legend will not work in this way."

Cui Zaixian nodded slightly, the current progress of the development of the game has been relatively perfect, and the development of the next few versions has been recorded, and it is now in the implementation stage, which is rashly inserted into a copy of a merchant brand, which is simply a disaster for the legend, it can be said that the background of the game has been rewritten, or it is changed randomly.

"Boss, I'm afraid that the legend can't accept any form of implantation at present, our game is not a community game, and rash implantation will have a great impact on the game, and even hinder the development of later versions."

Choi Jae-hyun is a little embarrassed, he knows the significance of product placement for the company, and this tender will also be of great benefit to their game team, and the company will choose to tilt more resources, whether it is game development or personal income, it will be greatly improved.

"Zaixian, I don't need to say that you also know the status of legends in the hearts of merchants, several of them are coming to you by name, I know that implantation is very difficult, but now we are forced to the edge of the cliff, we have to jump if we don't jump, otherwise the company's credibility will be hit hard."

At that time, when the news of the advertising bidding was released, Zhao Chenfeng had already put the legend on the list, if the news was released at this time that the legend did not accept implantation, it is estimated that the merchants would fall out.

"Boss, I also know the consequences of refusing to implant, but the current several implantation methods are not suitable for the legend, if you really want to accept implantation, you can only choose the implantation of game items, although the player side will be criticized, but this is the implantation method that has the least impact on the game."

Zhao Chenfeng nodded, he didn't think about it so much at that time, and it wasn't as complicated as he thought about the game implantation, but now he has driven himself to a dead end, thinking of this, Zhao Chenfeng rubbed his slightly swollen temples, waved his hand, and motioned for the two teams to go back first.

After thinking about it for a long time, he couldn't get the most suitable implant, Zhao Chenfeng leaned on the boss's chair, raised his head and looked at the ceiling, he really has nothing to do now, after all, Zhao Chenfeng has not had an in-depth study of game implantation, and some successful game implants in his previous life are not the same kind of games as legends, and they can't be imitated at all.

Li Sanjin pushed the door in, saw Zhao Chenfeng's tangled look, knew that the boss was still worried about the game implantation, and said.

"Boss, or wait until the end of the bidding to think about how to implant? The tender has not yet begun, and we are afraid that we are not even sure which company will win the bid. ”

Zhao Chenfeng shook his head, he would never put the power of choice on the unknown, and said.

"You talk to a few companies, this time the virtual plane chooses a secret bid, let them send the bid price, and the one with the highest price wins."

Li Sanjin was stunned for a moment, and then his eyes were ecstatic, this was indeed the best choice, and he hurriedly turned around and went back to contact the bidding company.