This is the draft prepared by Ye Kai for the upcoming Hans in the past three days, as well as some of his thoughts on the future electrical configuration of the car factory. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoTherefore, it is precisely because of this that Ye Kai is full of confidence to wait for Hans's arrival, because negotiating with the old-fashioned, stubborn, and scientific Germans is not a physical and mental thing.

However, things went smoothly beyond Ye Kai's imagination.

On this day, Ye Kai was dressed in formal clothes, and he met Hans who was also dressed in formal clothes in the hotel room, and the two held shaking hands affectionately for a long time, these etiquette Ye Kai knew, after all, Ye Kai also lived and studied in Germany for nearly 2 years.

At the first meeting, Hans also had a good impression of the polite Ye Kai, and for Ye Kai, his feeling was that Ye Kai was not at all like those treacherous and cunning businessmen, but like a professor who taught and educated people in the university, with an elegant and gentle temperament. From the etiquette of shaking hands, dress, and salutation, Ye Kai's sincerity towards his arrival can be seen.

Especially when I heard that Ye Kai had studied at a famous German technical university for a period of time, and was even able to participate in part-time jobs related to the automobile industry, a sense of intimacy arose.

So, after some digression, Hans said: "Cairo called me the other day and said that you would like to set up a joint venture with my family, and now I have come to exchange specific ideas with you. ”

"However, before we get into the conversation, I would like to state one thing in advance, which is that before that, we also set up a joint venture with other people, but unfortunately it failed. We can never recover the glory of our ancestors, and since that time, no one has been optimistic about our Borgward brand, although we have technology that other car manufacturers do not have, but unfortunately it is no longer popular in the market. ”

"So, I would like to hear your proposal, if your proposal can convince me, then you ask for 90% of the shares, I can completely agree, and at the same time, I can also sell the R&D center of our Borgward family to you. Of course, if we fail to cooperate, the acquisition of Aodit that I promised you before will not be affected by the success of this exchange. ”

Ye Kai looked at the tiredness on his face and the anxiety and expectations hidden behind the tiredness, and remembered that after the bankruptcy of Borgward, the Borgward family and a Mexican businessman planned to rebuild Borgward cars in Mexico, but in the end the project was terminated due to the rupture of the capital chain. In 1966, Mexico's FANASA Group invested in the project and established a vehicle manufacturing plant and put it into production. Since then, Argentina, Brazil, Indonesia and the Philippines have also produced models from Borgward on a small scale.

Mexico-made Borgward tried to refine the prototype and take the tail fin design popular in the United States to the German sedan, but the project was ultimately shelved due to high budgets. The cars on the market did not regain their former glory, so production was discontinued in 1970, and the final production was locked at 2,267 units.

"I admit that the Borgward family has advanced technology, but how to transform the technology into products that customers are interested in is the most important thing." Ye Kai thought for a while and said. "A car factory, after producing a car that customers are interested in, must have more competition in price and cost than cars with the same positioning on the market in order to be considered successful. And what is the first step to success? ”

Ye Kai stopped his mouth for a short time and looked at Hans, who was listening intently to his words on the other side, Hans shook his head appropriately, if he really knew what the first step to success was, Borgward would not have to collapse after bankruptcy.

"The first step to success is, of course, the appearance of a car." Ye Kai gave his own answer.

"No, no, Ye, I don't agree with that." Hans expressed his opinion. For him, the success of a car should be reflected in the power and comfort, as for the appearance, please it is just a convenient shell.

"Hans, if two equally beautiful girls stand in front of you." Ye Kai didn't want to have an argument with Hans in this regard, which was destined to be a waste of saliva, so he gave an example from the other side. "One is sloppy, the coat is bloated, and the other is shiny, so do you keep your eyes on the former for a long time, or on the latter?"

"Of course it'。。。。。。" Hans, who wanted to refute Ye Kai's theory, suddenly became stunned when he remembered the picture that Ye Kai said. Is there still a choice? First of all, the previous girl was eliminated from the etiquette, and secondly, from the psychology of the man, he didn't want to look at the previous girl.

So Hans was convinced, but he still expressed his doubts: "However, the shape of the cars on the market now looks similar, and there is no better choice, only to compare and choose in terms of performance and price." ”

"Performance and selling price are of course important, and this is the second step in a car's success." Ye Kai explained. "It's also the place where customers pay the most attention after accepting the appearance. Just like when you choose clothes, you first have to see if the clothes fit your eyes, and then try them on. When you are satisfied, you will see whether the material and quality of the clothes match the selling price, and finally you can determine whether you have paid for it. This is the underlying consciousness of the general public when buying things, and the same is true for buying cars. ”

"So you're so confident that the shape of the car we've designed will be popular with customers?" Hans asked uncertainly, he didn't know where Ye Kai's confidence came from.

"You and I are peers, it is no exaggeration to say that 。。。。。。。" Ye Kai pointed to his head and said. "All my faith comes from here, and I can show you the fruits of my faith."

As Ye Kai spoke, he took a piece of white paper from the table, picked up a pencil, and began to wave it on the paper, and after a while, a drawing of a sedan with smooth lines, a slight curvature, a distinct personality, and a stable atmosphere was completed overnight.

After finishing the painting, Ye Kai carefully scanned it a few times before handing it to Hans with satisfaction, and said with a blushing face and a heartbeat: "This is the shape of the first car I designed for our joint venture company, this car is intended to enter the luxury car market, mainly to compete head-on with BMW's 7 Series cars." If all goes according to my expectations, it will be okay to completely suppress BMW's market share in luxury cars. ”