Late at night, it was pitch black outside the window of Xiangyang Building, and some high-rise buildings in the distance were still shining like stars. Pen, fun, pavilion www. biquge。 info

Today is the first day of the brand's red envelope launch, experiencing all-weather observation and maintenance during the day, and the night is the time for statistics and bug fixing.

Wu Qihan and several main persons in charge of the company waited all night, and all members of the operation team and technical team worked overtime, and the company was filled with a tense and busy atmosphere.

"If you check this piece of code, there is a bit of a problem, and it doesn't run very smoothly. The follow-up visits are large and easy to get stuck. Wu Qihan stared at the screen and said to the programmer next to him.

"You can rest a little, you haven't been idle all day today." Ding Erhei came over and persuaded Wu Qihan.

"I'll check again." Wu Qihan shook his head, opened his eyes vigorously, and looked at the lines of code.

Fortunately, there are no major problems in today's red envelope distribution activities, and the data is not disordered, but the small problems buried in it should be solved as soon as possible.

The red envelope campaign in Xianghai City is just a small test, followed by a nationwide promotion, and if the system crashes or the data is out of order, it's over.

"If you look any further, you're going to be blind!" Ding Erhei pulled Wu Qihan out of the chair vigorously.

Seeing Ding Erhei's very serious expression, Wu Qihan knew that he was worried about himself, so he rubbed his eyes, "Okay, I'll rest for a while." ”

He paced around the company's lobby, feeling a little anxious.

On the surface, today's red envelope campaign is very smooth and successful, but before the real data analysis and effect evaluation come out, I dare not say whether it has met expectations.

Since Fit has invested money, what it wants is not a flash in the pan of money, but an advertising effect.

The success or failure of this battle determined the right or wrong of Wu Qihan's strategy.

"If you want something to eat, I'll buy it for you." Wu Qihan circled twice and asked Ding Erhei about them.

"I'll buy it!" Ding Erhei volunteered.

"You're busy here, I'll go out for a walk." Wu Qihan pushed Ding Erhei back and walked out of the company's glass door.

Take the elevator to the lobby on the first floor of Xiangyang Building, which is empty.

Wu Qihan walked outside the building and couldn't help tightening his clothes, feeling a little cold. A 24-hour convenience store is just across the road.

Across the street, he looked back at the Xiangyang Building, where the entire building was almost dark, with only a few offices with sparse lights on.

On the top floor, Tang Wushuang's office, was also dark. The beep technology on the 56th floor is conspicuously lit. Looking up, there are also two large offices on the 59th floor, which belong to the floor of Xinli Group, are lit up.

Beep Taxi released a brand red envelope, which is a big killer move, and sure enough, Panda Taxi is also working overtime all night to deal with it?

Wu Qihan raised his eyebrows and turned to enter the convenience store.

This convenience store, located in the middle of several large office buildings in the center of the city, is always busy and crowded during the day, but it is deserted at this time, with only one salesperson on duty all night sitting at the counter.

Wu Qihan walked in to buy some drinks and bread, only to find that Wu Jingsong was also here - he was crouching behind the container, picking out some snacks.

Wu Jingsong was also a little surprised when he saw Wu Qihan.

"You're working overtime, too?" Wu Qihan asked seemingly unintentionally.

The convenience store that was crowded during the day was only three people at this time - Wu Qihan, Wu Jingsong, and the salesperson, which seemed very empty.

Wu Jingsong didn't answer, and quickly took a few bags of snacks and put them in the basket.

Wu Qihan took the basket, grabbed more than a dozen bottles of drinks, swept away all the bread on the counter, and grabbed dozens of packs of snacks.

Wu Jingsong realized that Wu Qihan would buy most of the hungry things here, and immediately sped up his speed and said to the salesman, "All the buns in the steamer are required, and these oden are all packed." ”

Wu Qihan was trying to buy something hot for the overtime staff to eat, but he didn't expect to be covered by Wu Jingsong, and he was actually a step late.

"I bought all the instant noodles as many as I wanted." Wu Qihan rushed over and said to the salesman.

"Plus in the warehouse, there are more than 20 packages." The salesman said.

"I want it all!" Wu Qihan said.

Wu Jingsong was about to buy some instant noodles, but he was unexpectedly robbed by Wu Qihan. There are quite a few of them working overtime today, except for the administrative finances, almost all of them are working overtime, and it is expected to be all-nighters, and the ones he bought are definitely not enough to eat.

Wu Qihan bought a lot of things and stood in front of Wu Jingsong to line up.

Looking back at the things in Wu Jingsong's hand, there are not many, most of them are some snacks.

"Let's get it done together." Seeing the salesman scanning the checkout, Wu Qihan pointed to the things that Wu Jingsong put on the counter and said to the salesperson.

"No, you don't." Wu Jingsong raised his hand, cut it from mid-air, divided the thing into two parts, and said to the salesman, "I'll buy it myself." ”

His attitude was cold and cold, as if he was a stranger to Wu Qihan.

Wu Qihan didn't speak again, and put the things into the bags one after another, filling five full bags.

He walked to the door, thought for a moment, and stopped again.

Wu Jingsong didn't have many things, and he bought them quickly, he carried two bags and saw Wu Qihan waiting for him.

But he didn't want to talk to Wu Qihan either, so he crossed the road straight and walked towards the building.

Wu Qihan followed him and entered the elevator with him.

The elevator in Xiangyang Building is a tiered elevator, but the 56th floor where Wu Qihan is going and the 59th floor where Wu Jingsong is going are exactly in the same section, and they use an elevator.

"Did you find that after starting a business, working overtime all night is the norm?" Standing in the elevator, Wu Qihan asked.

Wu Jingsong did not speak.

"You didn't understand me then, don't you understand now?" Wu Qihan then asked.

Wu Jingsong still did not speak.

"I used to fight with you for products, and I was really stupid. My advantage is in the market, and I should fight the market with you. I wonder if Panda Taxi has a countermeasure? Wu Qihan asked again.

Bite!

The elevator goes up to the 56th floor.

"Don't be too complacent." Seeing Wu Qihan walk out of the elevator, Wu Jingsong finally said lightly.

The plain and insipid sentence made Wu Qihan a little suspicious in an instant.

Could it be that Panda Taxi has already thought of a way to crack it, or are they also holding back some big trick?

I turned my head to look at the elevator, and I had gone up to the 59th floor.

Originally, Wu Qihan's confidence in victory was shaken a little.

No, no, this must be a heart-to-heart battle! But he might really prepare some big moves, so he is so calm?

Wu Qihan entered the company, distributed the things he bought to everyone, and then convened several main persons in charge to discuss the implementation plan for the next step.

The sun rises imperceptibly, and night turns into day.

Wu Qihan woke up in a daze and found himself lying on the conference table with a coat draped over his shoulders.

He stayed up until six o'clock in the morning yesterday, and he was so tired that he closed his eyes and recuperated, but he didn't expect to fall asleep.

"Ding Erhei! Ding Erhei! Wu Qihan rushed out of the conference room and shouted.

"It's coming! Here it comes! Ding Erhei, who had dark circles under his eyes, ran out of the office.

"Is the report out? The result? Wu Qihan asked.

"Great! It's heaven! Ding Erhei looked excited, "Yesterday, only red envelopes were distributed to the sea market, a total of 300,000 yuan was issued, 60,000 users received red envelopes, and 30,000 users participated in the Q&A activity, and the popularity of this new car of Fit Group has increased all of a sudden!" It was only ten o'clock in the morning, and as soon as Fit Group got to work, they called us to ask when the next round of red envelope distribution would start, and their brand PR should be done together with the time! ”

"What about taxis?" Wu Qihan asked again.

"With data sampling monitoring, our usage rate of Beep Taxi has increased by 12%, and Panda Taxi has decreased by 6%!" Ding Erhei raised his fist and said excitedly.

"You communicate with Fit's side and prepare for nationwide promotion! Pay attention to collecting data, make a case, and provide it to Mr. Xu and Tang Xiaofei to talk about more brands! Wu Qihan gave the order.

This model is really successful, as long as you catch five or six more big customers, you can pull at least 40 million to 50 million funds, and spend other people's money to fight, cool!

Wu Qihan felt that his exhaustion was swept away, as if he was a martial arts master, and a surging internal force rose from the dantian, and his whole body was full of strength!

On the 59th floor, which is separated by two floors, in the company of Panda Taxi, Wu Jingsong is anxious.

Panda Taxi has built a reputation in Xianghai City, but from a national perspective, the market is their weakness.

"Beep Taxi poached the brand director of Omi, the best 4A advertising company in the country, through He Ying, this time Fit's sponsorship was personally talked about by He Ying, and the effect was so good, now many advertisers have taken the initiative to contact the marketing department of Beep Taxi......"

In Wu Jingsong's office, someone was reporting the situation, and everyone was gloomy and the atmosphere was depressing.

"There is no way back now, only desperate fighting." Wu Jingsong looked at the crowd, "Their market is better than ours, but our products are better than theirs." Xianghai is our foundation, we must not lose it, since the beep taxi is from the passenger's side, we will fight from the driver's side. ”

"Mr. Wu, the momentum of beeping taxis is so strong, can you ...... Looking for help from Mr. Tang of Xinli Group? Someone asked.

Wu Jingsong hesitated for a few seconds, "I'll figure it out." ”

On the 68th floor of the top floor of Xiangyang Building, in the chairman's office of Xinli Group, Tang Wushuang was watching the news on the Internet.

She wears a relaxed light chiffon and has an elegant figure. A report on a new social app caught her attention, and she read the full text carefully.

The secretary at the door knocked on the door and came in, carrying a cup of cappuccino in a paper bag.

"Did I let you buy coffee?" Tang Wushuang blinked suspiciously.

"It was sent from the 56th floor." The secretary replied.

Tang Wushuang thought for a while, and then understood that the 56th floor was Beep Technology, which was sent by Wu Qihan.

"Let it go." Tang Wushuang pointed to the table.

The secretary put the coffee on the table and walked out of the office.

Tang Wushuang picked up the coffee, felt the heat of the paper cup, and smiled with relief. She bought Wu Qihan a cup of coffee yesterday, so today Wu Qihan took advantage of her work to return her a cup.

Suddenly, she opened the paper bag of coffee to see if there was anything inside.

There was no piece of paper, and there was no greeting card, Tang Wushuang frowned slightly, a little disappointed.

Although I was very annoyed, although I told him that it was a "breakup state", I still felt warm and sweet when I received the hot coffee he sent.

She turned the coffee and suddenly saw a row of words written on the side of the paper cup.

"Be careful not to get too tired when you rest."

The crooked words are Wu Qihan's handwriting at first glance, and a clumsy heart shape is drawn at the end.

Tang Wushuang wrinkled his little nose, and his mood really improved.

She picked up her phone and sent a message, "Coffee received, thank you." ”

However, he didn't hear back from Wu Qihan for a long time.

Apparently busy with meetings or other things.

When she was in Malaysia, she had thought about it, but she couldn't let it go.

Looking down at the phone again, there was still no response.

Ding dong!

Suddenly came the news.

"In a meeting, in a breakup state, can I make an appointment for dinner?"

Tang Wushuang looked at his phone, pondered for a while, and replied to the message, "I won't give you a chance for the time being, but you must bring me coffee every day." ”

"Roger! Are we collaborators like this? Wu Qihan's news was immediately sent again.

"you! Focus on the meeting! Sending this news, Tang Wushuang couldn't help but laugh.

"Okay, okay, if you send it again, it will disturb the morale of the army." Wu Qihan quickly came back again.

Tang Wushuang looked at his phone, and most of the anger that had accumulated in his heart before disappeared.

At night, Wu Qihan lay on the sofa, nibbling on a hamburger and fiddling with his mobile phone, comparing the operation interface and function settings of several mainstream taxi-hailing software.

Bang Dang...... The door was opened, and Wu Jingsong, who was carrying a black briefcase, walked in.

Wu Qihan sat up half of his body, and the operation of his fingers did not stop, but he looked at Wu Jingsong's expression with some eyes.

The effect of the brand red envelopes launched by Bibi Taxi is super good, and the essential difference is that the funds of the subsidy war have changed from burning their own money to burning the money of external brand sponsors.

However, this model cannot simply follow the trend, only when the market position reaches a certain scale and the advertising coverage is extremely wide, can it have bargaining power for brand owners.

Judging from the current situation of Panda Taxi taking root in Xianghai City, it is impossible to imitate this trick.

Wu Jingsong took off his coat and hung it up, and then walked to the living room.

Wu Qihan waited for him to talk to him.

Unexpectedly, Wu Jingsong has been very calm, turned around and went into the bathroom to wash his face, and did not take the initiative to talk to Wu Qihan.

Does Panda Taxi really have a solution?

Wu Qihan was a little unsure.

After a while, Wu Jingsong came out of the bathroom and returned to the living room again.

Smack!

He turned off the TV.

"Don't leave the TV on if you're not watching TV, waste electricity." Wu Jingsong said.

Wu Qihan sat up completely, looked at Wu Jingsong, blinked, and couldn't guess his thoughts.

The launch of the brand red envelope by Beep Taxi will definitely cause a lot of pressure on Panda Taxi, but Wu Jingsong's performance, is there really a more violent trick?

"Are you on the show with Tang Wushuang?" Wu Jingsong asked as he cleaned up a few magazines around the sofa.

"Hmm." Wu Qihan nodded.

"When will it be broadcast?" Wu Jingsong asked again.

"It's Friday." Wu Qihan replied.

"Hmm." Wu Jingsong put the magazine in the bookcase and didn't say anything more.

He opened his laptop and walked to the dining table next to him, engrossed in the email.

Wu Qihan looked at him, "Do you think that after you started your business, the whole person has changed?" ”

Wu Jingsong thought for a while and did not answer.

"If Tang Wushuang asks you to quit at this time, will you agree?" Wu Qihan asked again.

Wu Jingsong hung his hands on the keyboard, thought for a few more seconds, and did not answer easily.

"If it had been two months ago, you would have answered without hesitation." Wu Qihan said.

"It's useless to say that. If you have time to argue with me, you might as well do something practical. Also, how many times have I said, don't eat while lying on the couch! Wu Jingsong said coldly.

Wu Qihan gritted his teeth, went to the balcony to get a broom, and cleaned up the bread crumbs on the ground.

Wu Jingsong turned his head to look at him, "I'm on a business trip tomorrow, you finally don't need to see me." ”

"You don't want to see me, I'll go out tomorrow." Wu Qihan put the broom aside and entered the bedroom.

When Wu Qihan closed the door, Wu Jingsong stood up, took the rag, cleaned the sofa again, and then turned to look at Wu Qihan's closed bedroom door.

The brand red envelope of beep taxi is completely a star-absorbing method in martial arts novels, and there is no upper limit on funds, which really puts a lot of pressure on him.

The next day, Wu Qihan wore a red plaid shirt and carried a suitcase, met He Ying at the airport, got a boarding pass, passed through the security channel, and came to the waiting hall at Gate 14.

He Ying was wearing a white knitted sweater and black sunglasses, with translucent skin, looking intellectual and elegant.

He traveled with He Ying very rarely, and the last time he went to Huangzhou with He Ying to sign an investment agreement. This time, the beep taxi battle is very successful, and it must be pursued by victory.

With Ho Ying's Airline Platinum status, they entered the VIP lounge to rest.

They were about to find a seat to sit down, when they suddenly saw Wu Jingsong and Tang Wushuang walking in side by side at the door.

Wu Jingsong was wearing a gray shirt and was very dignified. Tang Wushuang was wearing a red cloak, which was very bright.

"Interesting, did they also go to Pingjing on this plane?" He Ying took off her sunglasses and said.

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Thanks to the tips of "love dangerous characters", "snails eat grapes", and "cherry blossom 888"~~

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