Chapter 63: The East Wind
With the passage of time, the release time of "Wu Ji" is getting closer and closer, and the publicity work of "Wu Ji" is also in full swing. Chen Kaige, www.biquge.info of the pen and the main creators of "Wuji", began to promote all parts of the country. Chen Kaige's personal fame alone is enough to attract the attention of the public, not to mention those big names. Several leading actors are proper first-line, and the male protagonist is a super-first-line international superstar. The main creative lineup was divided into several teams, and at the same time promoted "Wuji" across the country, and "Wuji" was hyped up at once.
Many main creators talked about filming tidbits, behind-the-scenes interesting stories, and built momentum for the movie, which was reported by major media, and there was no shortage of TV reports. Even the news at 7 p.m. on CCTV reported the news that "Wu Ji" was about to be released. As an honorary director of the Star Review Association, Chen Kaige's resources are quite terrifying.
With posters everywhere and reports from various types of media, even people who don't pay attention to entertainment news know that Chen Kaige's new film is called "Wuji", and it will be released soon.
In this regard, everyone in the industry can only secretly admire Chen Kaige and be willing to spend his blood. With such publicity efforts, the publicity fee alone is also an astronomical amount, not to mention the favors owed.
Seeing that "Wuji" is menacing, major film and television companies have begun to think about making way for "Wuji". There is no way, according to this posture, if anyone dares to release it at the same time as "Wuji", it is completely looking for death. After all, the momentum of "Wuji" at this moment has far exceeded that of "Hero" at that time. Think about the box office of "Hero", who would dare to be so reckless.
Gu Wenwu saw the overwhelming publicity of "Wuji", and while he was secretly surprised in his heart, he also accelerated the post-production work of "The Hangover".
As a professional film and television production company, the post-production of a movie is naturally not difficult. Under Wang Shicong's orders, the people of Wanda Entertainment sped up, and with Gu Wenwu's guidance, soon, the first version of "The Hangover" was completed. At this time, there are still two days before the official release of "Wu Ji".
"Got it out so quickly?" After Wang Shicong learned the news, he was obviously a little surprised.
"It's the first version, and the opening and ending haven't been added yet, but this doesn't affect the viewing of the film, if you're in a hurry, you can watch it first, or wait for the final version." Gu Wenwu said.
"I'd better take a look first, so that I can have some bottom in my heart, some people on the board of directors have to deal with me, and I still have to prepare in advance." Wang Shicong said.
"Alright, let's go to the screening room." Gu Wenwu said.
Inside the screening room. The first version of The Hangover was playing on the projection screen. Gu Wenwu's face was relaxed, he had already read the first version, so naturally there was no need to read it again. Wang Shicong, on the other hand, is engrossed, and the quality of "The Hangover" directly affects his next decision, so seriousness is a must.
At the beginning, Wang Shicong's face was serious, but when he looked at it, his expression began to loosen, and the corners of his mouth were outlined. As the plot progresses, the arc of the outline is getting bigger and bigger, and finally reaches a limit, haha laughed.
Seeing Wang Shicong laughing, Gu Wenwu's heart was relaxed. Although he knew that the result would be like this, wouldn't it be a happy thing for the expected to come true. So he laughed along.
A room filled with the laughter of two men, and if someone who didn't know the situation heard it, he might not know what he would think.
"Gu Wenwu, you make the final version as soon as possible, and after it is made, I will convene the company's directors to decide the schedule of the film together, you can rest assured, the quality of this movie is very good, and it deserves a good schedule and sufficient scheduling rate." Wang Shicong said.
"I will." Gu Wenwu nodded, and then said: "The final version will be made soon, I am thinking about the promotion of the movie now, and I have an idea here." ”
"Oh, what an idea, tell me about it." Wang Shicong said. He knew that Gu Wenwu had always been smart and would not be untargeted.
"The publicity of "Wuji" can be described as pervasive, and we can borrow this shareholder wind." Gu Wenwu said.
"Don't sell it, let's talk about specific measures." Wang Shicong said.
"Presumably, Wanda Cinema will also release "Wuji". After speaking, Gu Wenwu looked at Wang Shicong, saw him nodded, and then said: "We can make a trailer and screen it before the screening of "Wuji", so that the audience who comes to Wanda Cinema to watch "Wuji" can see this trailer, as long as our trailer is attractive enough, it will definitely attract attention." ”
After listening to Gu Wenwu's words, Wang Shicong pondered this idea carefully, and the more he thought about it, the more he felt that this idea was wonderful. With the strong popularity of "Wu Ji", it can easily attract countless eyes. In contrast, spending a lot of money on publicity may not have a very good effect. This kind of publicity model is very suitable for Wanda Entertainment, which has a cinema chain.
"That's a really good idea, how did you come up with it?" Wang Shicong said.
"Because I'm a genius." Gu Wenwu said.
"you." Wang Shicong scolded with a smile.
Gu Wenwu's idea is common in later generations, but it seems a little novel in 03. Especially in cases like this, it can work wonders.
On November 19th, the premiere of "Boundless". Wanda Entertainment, one of the publishers, also accepted the invitation. Taking this opportunity, Wang Shicong brought Gu Wenwu with him. The two went to the auditorium of the Chinese People's Political Consultative Conference in the capital to watch the blockbuster with the highest investment in the history of Great Xia.
The premiere was star-studded. The reporters pressed the shutter and their hands were sore, but they didn't care, but were excited. It's been a long time since I've seen such a big scene. As an honorary director of the Star Review Association, Chen Kaige's face in the entertainment industry is quite large. Those below the first line should be afraid of him for three points, and those above the first line should respect him for three points.
Gu Wenwu roughly clicked on the people present at today's premiere, and there were no artists below the second tier. And the signatures of the artists present almost filled the entire signature wall. It can be seen that there are so many people who come.
After writing his name on the signature wall, Gu Wenwu didn't linger long, and went straight in, and then found a place to sit down. He is not famous, and he is not specially invited, so naturally there is no special seat, so he can only sit in the seat with no name in the back.
As soon as Gu Wenwu sat down, he heard a surprised voice next to him: "Are you, Gu Wenwu?" ”
Gu Wenwu asked, it was a young woman in her twenties, with a sign on her chest, Gu Wenwu glanced at it, it was a press card. It looks like this guy is a journalist.
"You know me?" Gu Wenwu said.