A few days after the death of the janitor in Jufeng Community, the large investment marketing department found more than a dozen second-tier stars one after another, hoping that they could endorse Xiaohuaniu's pure milk products, but these second-tier stars all refused one by one on the grounds that Xiaohuaniu was too small. Pen "Fun" Pavilion www.biquge.info

Not all second-tier stars have rejected Xiaohuaniu's endorsement, and a few second-tier stars still agree, but their asking price is too high, the endorsement fee is 8 million yuan per year, and it is still a five-year contract.

The price doesn't matter, the key is that these celebrities who are willing to endorse Xiaohuaniu's products, whether it is on popularity or related works, they don't have a good reputation, not only do they not have a good reputation, but they also have some negative news every once in a while, such as what bar beating, homosexuality, etc.

Theoretically speaking, there are three major benefits to using celebrities for advertising endorsements.

First, shift the audience's attention to the star to the product, and improve the product's attention and popularity.

Second, use the audience's love for celebrities, especially their brain-dead fans, to produce an empathetic effect of loving the house and Wu, so as to enhance the preference and market share of their own brands.

Third, through the personality or image charm of celebrities, to strengthen their brand effect and image.

The above three reasons all have a prerequisite, that is, the endorsement star must have a good image, no negative news, and at the same time have a certain influence.

To put it bluntly, it is to use the influence of celebrities to expand the market share of your products, but if the celebrity you are looking for is a star who often breaks negative news, then it will backfire.

In the Linxian big investment conference room, Zhou Tian looked at the information of several celebrities in front of him who were willing to endorse Xiaohuaniu's products, and said for a long time: "In addition to a few of them, are there any celebrities who are interested in endorsing our Xiaohuaniu products?" ”

Zhang Xia, manager of the marketing department of Big Investment, shook her head and replied: "Mr. Zhou, except for a few of them, there are no other second-tier stars who are willing to endorse our products. ”

Zhou Tian looked at the people present and said, "What are your opinions?" Let's hear it. ”

Zhang Xiaosan, general manager of Xiaohuaniu, touched his chin and thought for a while: "Mr. Zhou, Mr. Sun, I think so, since it is a celebrity endorsement, why do we have to look for it in the second-tier stars, can't we find a first-line star or find several stars with a good image from the third-tier stars to endorse our products?" ”

Zhang Xia glanced at him and replied: "Mr. Zhang, we have also found a few first-line stars, but they all refused, for only one reason, that is, our little flower cow is too small, for fear of affecting their image as a first-line star." As for the third-tier stars you mentioned, there is only one reason why they are not used, that is, their influence is too small, and the star benefits generated by endorsements are not so obvious. ”

Celebrity endorsement and celebrity benefits are both products of the era of surplus economy in modern society, because consumers have too many products to choose from, the quality and gap of similar products produced by different companies are getting smaller and smaller, and the price of products is getting lower and lower.

In this case, how to capture the attention of consumers?

Celebrity endorsement is naturally its panacea, a good celebrity spokesperson, often the first thing consumers see when they see him, what comes to mind is the product he endorses or the advertising slogan of this product.

But this effect is often unattainable by third-tier stars, or even second-tier stars.

This is also the reason why more and more companies like to work with the same line of stars.

But Zhou Tian does not agree with Zhang Xia's statement, he prefers to choose a few stars with good images and will definitely be popular in the future among the third-tier stars to cooperate.

Pity!

The super cheat is in a state of upgrade, and so far, it has only been upgraded to 0.1 percent, otherwise he would have to open the super cheat and use its anti-sky cheating function to sign several big stars in advance who are guaranteed to be popular in the future.

Zhou Tian closed the information and said: "I mean, these second-tier stars who are willing to endorse our products are not signed, not in terms of price, but because their image is not good, and our products will enter thousands of households in the future, so its image endorsement stars must have a good soul in addition to being handsome and beautiful." ”

Zhang Xia frowned and said: "Mr. Zhou, in fact, our marketing department has always had two good second-tier star candidates, they are actress Chen Lingling and singer Adong, we have also sent an invitation to cooperate, but for some reason, the brokerage company they belong to has not given a specific answer." ”

Chen Lingling!

The famous topic queen of our country, the protagonist of many gossip magazines, makes people speculate about her age alone, some say she is twenty-six years old, some say she is thirty-one years old, and some say that she is in her forties.

In addition to age, her emotional life is also the talk of people before and after dinner, some people say that she is married, some people also say that she is divorced, and what is even more outrageous is that some people also say that she has a child of four or five years old.

For this reason, some gossip magazines offered a high price of 100,000 yuan to seek photos of Chen Lingling's children.

Chen Lingling is a female star between the first and second lines, who has debuted for ten years and has filmed many TV series, such as "Diary of Suffering", "I Continue to Love You After Divorce", "Temptation from the Neighbor" and so on.

In the play, Chen Lingling is the second female lead, and she plays the same role for thousands of years, either the female junior who robbed the male number one, or the role of a cheating woman or something.

In addition, there is Chen Lingling's scandal, what is dragging with a certain male star, robbing the rich boyfriend of such and such an actress, etc.

Chen Lingling never responds to such a scandal, some people say that she can't extricate herself in daily life for a long time because of filming, and some people say that she is such a person, and the female juniors in the TV series are all acting in her true colors.

Adong!

Formerly known as He Caidong, later renamed He Dong, 27 years old this year, is a second-tier male singer, and recently released his second solo album "Love You Love You Love You Can't End".

Because he is relatively handsome, in this era of eating by his face, he is still quite popular with countless girls, such as his album "Love You Love You Love You Can't Finish Love", which has sold almost 100,000 copies from its sale to today.

100,000 albums look inconspicuous, but in today's era when the Internet is extremely developed and piracy is becoming more and more prosperous, the sales of 100,000 copies can indeed be regarded as platinum records, and it can also be used by its agency to celebrate its achievements.

The sales of 100,000 copies made Ah Dong very happy, just now, his agent brought a lot of contracts, these contracts have endorsements and commercial performances.

For artists, the more contracts, the busier they are, but it also represents his status in the company to which he belongs, so many contracts, Ah Dong couldn't have imagined before, he joined the company for more than three years and only signed an endorsement contract. (To be continued.) )