After two months of renovation and rectification, recruitment and training, publicity and promotion, the first Wei Fashion Health Hot Pot Restaurant opened on Z Street. Pen % fun % Pavilion www.biquge.info

The decoration is to imitate the decoration style of the chain restaurant in the previous life, simple, fashionable, high-end, atmospheric, and nostalgic......

The whole business area is 3,500 square meters, including 50 private rooms, 150 scattered tables in the hall, and a total of more than 1,300 seats, which can accommodate more than 1,300 people at the same time.

The uniforms are also specially made in accordance with the decoration style, fashion, youth, easy to work, and energetic. Employees like to wear it even after work, so as to achieve the role of brand promotion.

All employees are recruited according to Xiao Bowen's requirements. The girl is more than 1.65 meters tall, and the boy is more than 1.75 meters tall, with a high school degree or above, and a good image and temperament.

In particular, all employees can only take up their posts after more than 1 month of outreach training, and all the assessments of corporate culture, physical fitness, and service skills have passed.

Of course, the welfare is also the highest in the industry, otherwise who will come!

The side dishes and seasonings in the kitchen are mainly temporarily served by the relatives of Xiao Bowen's family. There are too many idlers in the family.

The second uncle is responsible for the entire store, including external public relations, sales promotion, etc.; Erniang is responsible for all finance, audit and audit, cost control, cashiering, etc.; Xiao Bowen's mother and father are responsible for procurement; The sixth aunt and the third mother are responsible for cutting and matching, and managing the kitchen and logistics warehouse; The eldest brother-in-law and the second brother have studied cooking, so Xiao Bowen handed over the recipe of the chain hot pot restaurant he learned in his previous life to them, and he was responsible for preparing the hot pot base soup and dipping ingredients; (This is a core secret, related to the foundation of the future development of the franchise, must be learned by oneself) the third uncle, the sixth uncle is responsible for safety and fire protection, parking lot scheduling, etc......

Almost the whole family mobilized, in addition to the uncle, aunt, fourth uncle, fourth mother, uncle and other special jobs or find a relationship to transfer to Shenyang to work, after all, civil servants, doctors, teachers or something is still a good job. In the future, there will be people in the DPRK and China who will be able to do things!

After the position is arranged, the most important link is publicity and promotion. In his previous life, Xiao Bowen worked with a top 500 company, not to mention anything else, he didn't learn much about marketing before the opening.

The advertisement of the meeting in '97 was still in the initial stage, inviting a band, setting off a firecracker, discounting, and giving a dish...... It's nothing more than these axe tricks.

Xiao Bowen is a person who has been poisoned by various advertisements in the 21st century, and he has never eaten pork and seen pigs run.

From the fence during the decoration period, Xiao Bowen selected a few decoration renderings with the best design, a few real pictures of hot pot dishes, and then showed them to everyone with corporate culture and opening discounts.

At this time, the decoration of other shops is still stuck in a random ragged cloth, broken plastic, and broken iron fence, lest others do not know that the decoration is dirty, as if they have to take a detour.

The second promotion is DM advertising one-page promotion, first print it 500,000 copies, the publicity content is the palace secret, health hot pot, dish display, decoration style display, preferential information, cultural inheritance, etc...... More pictures and texts, more pictures and fewer words, so that everyone can understand it at a glance, suitable for all ages......

The third kind of promotion is the traditional advertising promotion of buses, radio, newspapers, etc., why not do TV commercials? Xiao Bowen believes that there will be free TV commercials after the opening......

The last type of promotion is the promotion of members and affiliates. In the vicinity of the main streets and communities and other stalls for free membership card, the main blocks can also be recruited, the surrounding non-industry can be promoted by business alliances, etc.

……

In addition, on the opening day, Xiao Bowen also hired several SY local film and television stars, two-person actors, magic song and dance performances, etc., and of course, did not forget to invite some local counterpart leaders to give speeches.

After this series of publicity and promotion, Wei Fashion has spread throughout SY City before it has opened. Every day, many people come to ask when it will open, and the employees reply 4.18 uniformly, and they have to send it when they die, which Xiao Bowen personally calculated with a certain master.

……

The most bitter thing in the past two months is Xiao Bowen. In addition to going to school, he also had to plan the opening of a new store, and he had to teach his second brother how to prepare hot pot soup and seasonings, and of course, the fixed martial arts practice every day could not be left behind. Fortunately, grandpa began to teach Xiao Bowen to practice qi, and as long as he practiced for an hour every day, he felt refreshed every day.

With the experience of his father's injury last time, Xiao Bowen worked harder to practice martial arts......

Why are you so tired in the past two months, who asked Xiao Bowen to bring the future things to the present! Many people don't understand, and even the newly recruited store managers and managers haven't learned it yet. It can only be that they follow along first, and then taste it slowly!

Time is running out, and Xiao Bowen has to go according to the track of history. Talent! It's hard to find......

……

April 18, 1997, a day that can be recorded in the annals of the Xiao family. A day that can be recorded in the history of catering in SY City, and even in the history of Chinese catering. On this day, the taste of fashion and health hot pot opened.

Wei Fashion Health Hot Pot Restaurant is close to the most prosperous business district in SY City, near Z Street Commercial City.

The ribbon cutting was originally scheduled to start at 8:08 a.m. on April 18, but who knew that it would already be crowded at 7 a.m. Fortunately, a few days ago, Xiao Bowen asked the second uncle to find a relationship with the police station, the public security brigade, the transportation bureau, the urban management, the cultural bureau and other relevant leaders all said hello. The list of personnel who cut the ribbon also has the leaders of these sub-bureaus, so at 7 o'clock in the morning, various departments have been sent out to maintain it.

The Public Security Brigade has deployed 500 police officers and security officers to maintain law and order, and traffic control has been implemented on the surrounding roads. Why is there such a big formation? Because Xiao Bowen finally invited the eldest sister in the Chinese music world, Sister Da Fei, the eldest sister in the mainland music world, Sister Da Na, the first brother in the mainland music industry, and most importantly, the film and television star Dehua Huazai.

On that day, in addition to the local fan group of SY, there were fans from Beijing, Shanghai, Hong Kong, Macao and Taiwan......

Well, Xiao Bowen's 1 million was not spent in vain, because reporters from various entertainment stations and other TV stations across the country flocked to it. The long guns and short cannons have already found their places, just waiting for the show to start after the ribbon cutting.

Star commercial performances in 97 are not as frequent and simple as in later generations. Because he is a Hong Kong and Taiwan star, after all, he has not returned and is very sensitive. It is even more rare in the north of the mainland.

But Xiao Bowen has something to do with it! Everything was handled by Aunt Ding, Xiao Bowen just made a phone call to her, and there were agents behind the arrangement, Xiao Bowen just paid the money in the end. You don't even have to worry about air tickets, accommodation and food, just give money.

Originally, Xiao Bowen just asked the heads of the various sub-bureaus in charge of culture, health, and public security to cut the ribbon, but in the morning of the same day, the second uncle found Xiao Bowen sweaty and said:

"President Wang of the Restaurant Association is here in person! What to do? ”

……