From Changsha to Guangzhou, it takes ten hours to take the train, to say the least.

So Rococo, who had just finished the morning class and received the news that Xie Dikui had arrived in Guangzhou, was undoubtedly shocked.

If all government departments had worked so efficiently, China would have left the United States dozens of streets behind.

What Rococo doesn't know is that Xie Dikui is still different from government departments, Hunan Satellite TV is well managed by the government, but Xie Dikui is just a TV program producer and director, and he has long developed a habit of traveling on business.

The day before, Lu Huanbin told Xie Dikui that he wanted him to go for an interview to learn more about the situation, so that night, Xie Dikui could go home and pull out a suitcase and go on the road immediately.

At about two o'clock in the afternoon, Roco could see Xie Dikui. A person who looks very ordinary on the outside. If it weren't for the other party taking out his business card to show Rococo, and there was a suitcase next to him, Rococo would not have doubted that he was different from those who drove motorcycles next to the train station.

But when Xie Dikui saw Rococo, he was also very surprised. Because Rococo is dressed as a high school student, isn't it said that a good choreographer and director major, and the minimum is also a college student?

"Hello!"

"Hello!"

"Why don't you find a place to eat and rest?"

Meals are required, but when it comes to rest, Xie Dikui said that he has slept enough on the train.

After some pleasantries, the two found a restaurant and sat down.

Rococo asked Director Xie if he had made any big works.

To be honest, Xie Dikui really doesn't have this in this regard. He smiled back to Rococo, I don't know if "Evening News" counts?

In 08, that is, the previous year, the evening news was suspended, and at the beginning of this year, Xie Dikui launched another news documentary program "Rural Discovery".

How to say it, Xie Dikui's works are all very realistic. This may have something to do with the fact that he was originally a journalist.

Of course, these are not the main topics that the two of them want to talk about today, the main topic that the two of them want to talk about today is still the three program planning plans, how Rococo wants to deal with them, so those before can only be regarded as off-topic.

After the gossip, let's get to the point.

"Actually, how did you come up with all these ideas? Did you really come up with it on your own? Xie Dikui asked.

Rococo nodded. She won't say it, in fact, she just copied it back in a similar way.

"We've seen all three of your program plans, but what do you mean ......"

Giving away your ideas to others casually always makes people feel very uneasy. Before leaving, Lu Huanbin explained to Xie Dikui that he must figure this out. However, after seeing Rococo, Xie Dikui was even more confused.

Because, if you say that Rococo is a major in choreography and directing, a college student, then it can be said that the three program planning plans are recommended by Rococo. But now that Rococo is only a high school student, do you want to recommend yourself? If this is really the case, then Xie Dikui can only say that the current high school students are too terrible.

"Do you want to be a director in the future?" Xie Dikui asked.

"I didn't want to be a director." Rococo.

"Then you ......" Xie Dikui. Then why do you have nothing to do with program planning! Xie Dikui just wanted to say.

"You may not believe it." "I just wanted to make some friends about it." That's right! If only I could. If the show is popular, I'd like to ask you for a favor. ”

"......" Xie Dikui.

Sure enough, the fox's tail was still exposed.

"What's the busy?" Xie Dikui.

"If the show is popular, can you help me make an ad for free." Rococo.

In order to make an advertisement and help others think of a show, to be honest, Xie Dikui also saw it for the first time. But considering that Rococo is a student, it is true, and he is just a student, and he has no money, how can he advertise on TV? Maybe there's something wrong with that.

Under the keen professional sense of being a reporter, Xie Dikui seems to have smelled something, maybe there is a touching story in Rococo's body.

"What do you want to advertise?" Xie Dikui then asked.

But this time, Xie Dikui felt wrong, because the story of Rococo was really not touching at all.

Originally, Rococo wanted to advertise on TV, but if she inserted advertisements in the originally popular program, the advertising cost would be against the sky, for example, the happy base camp, 70,000 in 5 seconds, and nearly 200,000 in 15 seconds, which is not what she can consume at all, and even if she has a few millions, she can invest money in it and let her ads be broadcast for a month or two, but what about the advertising effect? But it doesn't always look good.

So, Rococo thought of a compromise. Maybe it will not only allow her to not spend money, but also allow her to achieve the advertising effect she wants.

Step 1!

If you think of a show that can be a big hit, shoot it first, and let the show become popular.

Step 2!

In her own way, she planted soft ads in the show.

In fact, Rococo still has no bottom on such things. After all, what would you do if someone saw your idea and started shooting it themselves, and they didn't know you?

But generally as long as people with a long-term vision will not do such a thing as killing chickens and eggs, after all, Rococo can come up with three such creative shows now, so he will definitely think of more in the future, Rococo bets on whether others value her own ability or not.

In addition, although creative is creative, what the final effect of the show will be, before it is released, everyone does not know, especially wild variety shows, almost no one in China has done this aspect. This is completely different from Tencent's previous blushing eyes on the profitability of Happy Farm. At the very least, until it's certain that the Rococo show will become a hit, there's never a chance that anyone would be so mad as to rip off their faces to plagiarize someone else's ideas.

"Well, this ad hasn't been fully settled yet. I've got a little idea, though. Rococo replied.

"Can't be revealed?" Xie Dikui asked again.

"It's not that I can't disclose it, but it's hard for me to say until I think it through." Rococo.

After listening to Rococo's answer, Xie Dikui knew that there would be no answer if he continued to ask, so he simply didn't ask. Turning his head, he asked about some of Rococo's thoughts and details on the creation of these shows.

Three programs, namely "Run, Brother", "Where Are You Going, Dad", and "Extreme Challenge".

There is no doubt that they are all wild variety shows, which is still generally in the current environment of staying indoors to play variety shows in China, and the emergence of these three shows is like opening the door to a new world. (To be continued.) )