Chapter 252: The three young leaders face each other
In fact, if you really want to calculate it, for ordinary people, watching TV, good picture quality and sound quality are enough to affect whether they buy or not. Pen "Fun" Pavilion www.biquge.info
However, the people present are either experts in the industry or employees of similar companies, and they are also insiders, so they know that there are more than these factors that determine the purchase.
External factors are not to be said, but the internal determinants of TV are also very important. Picture quality and sound quality are not the only factors that determine this.
Although it is not the only one, it is also very important, so although it is not difficult to raise this question, if Zhao Ming does not answer correctly, I am afraid that he will fall behind.
In the face of the challenge, Zhao Ming just smiled slightly and said: "Everyone is an insider, and Teacher Ling and Teacher Zhang are the leaders of the younger generation, so they don't talk outside the line." It's not just picture and sound quality that determine how good a TV is. And my TV is better than other similar products in addition to these two aspects,Other aspects are also particularly prominent。 ”
He smiled, "First of all, in terms of appearance, I believe you can also see that it is different from ordinary TVs. Large screen narrow audio, because the sound on both sides becomes smaller, making the screen larger, more reasonable use of space. It's like buying a 32-inch TV before, and being able to see the screen is only 26 inches at most, but I bought my new TV, and it's 28 inches instead of 30 inches. ”
Everyone nodded, but this influencing factor is very important. Because of the choice of this screen, I believe that many people are willing to choose a larger screen, and this is still at a similar price. Tree such as the web address: heiyaпge off the mouth of the heart chapter
Ling Lai smiled slightly and nodded, agreeing with Zhao Ming's statement.
Zhang Bao suddenly smiled and said: "Since you have talked about this shape, why does Mr. Zhao think that your appearance can bring you a huge market?" The screen alone can be attractive, but it alone still can't attract customers who have a nostalgic complex. ”
Everyone nodded their heads, some people liked the kind of TV with a big head, or those people thought that the design of the big head was more feeling.
Zhao Ming said with a smile: "Mr. Zhang's words are right, there are always customers who like TVs with big heads." But taking care of these customers is not something that we experts should think about. Because our responsibility is not only to develop new products, but also to make old customers like our new products. ”
He continued: "It's not just the look that affects the nostalgia of old customers, although some people may not buy a new product because of the look. This kind of product is no longer something we can take care of, and it requires marketers to follow the rules. And for those who are able to change, I believe that it will definitely affect them not only because they like the shape layout and design of the big head. ”
Everyone looked at each other, and they all smiled and nodded. In addition to being insiders, everyone is actually a customer and understands this psychology. There are even some people in the family who don't like the shape of the new TV, but continue to choose the big head.
"It's not just the layout of the front shell that affects people's senses, but it also changes the mindset of the guests in other ways. For example, on top of convenience,If this new TV is more convenient than the previous TV,I believe many people will not look at it unpleasantly。 ”
Although it was a questioning tone, Zhao Ming's words were very affirmative.
The onlookers all nodded their heads, and if it was very convenient, it could indeed make people infinitely weaker about other conditions. In fact, there are many factors that affect the purchase, and one of them is particularly good and will make the others seem a little insignificant.
In terms of appearance, if someone is picky about the layout and makes it convenient for customers in other aspects, then the trouble of this appearance will be infinitely weakened. In fact, it's not that this appearance is ugly, but even because of Zhao Ming's design for more than a month, it is more perfect and pleasing to the eye.
Even Ling Lai and Zhang Bao had to agree with Zhao Ming's last words, but they were still a little unwilling, and said: "Although convenience can weaken this problem, your new TV may not make people feel very convenient." “
"There is a hierarchy of convenience,My new TV has less big heads,It saves space in terms of placement,Not only is it easy to carry in the process of transportation,Even the storage space is greatly reduced。 Isn't that enough? ”
Zhao Ming's face has a hint of banter, his transportation and handling are convenient, and saving space can be described as the killer feature of his new TV in terms of convenience.
Because there are two main factors that affect the profitability of a product: selling price and cost!
In terms of sales prices, that's the situation in terms of lead pricing, which is a little bit closer to the sales department. People in the R&D department should consider the cost aspect.
There are many factors that affect the cost, among which Zhao Ming said before is very critical. On top of the cost, outsiders don't know, but they know that it seems to be cheaper than normal TV, just watch the second round of competition between Bende and Zhao Ming.
This alone is enough to give this new TV an advantage, but it also comes at a cost in terms of logistics and storage.
Originally, the TV with a big head was criticized because of its size, and now Zhao Ming has removed the big head, which can naturally reduce the space, but the TV that could have stored 300 units is gone, and it can save 500 or even 600 units.
Not to mention this kind of space saving by half, it is a reduction in costs by cutting every penny. If the amount reaches a certain level, then the remaining money is enough to be frightening.
This reduces costs in terms of storage, but also during transportation. Trucks that can fit 30 trucks are smaller and can fit 50 trucks, so the cost of logistics is also greatly reduced.
Because of the decrease in costs, it can even be counted as a profit for the enterprise.
In this case, the cost is reduced, and the pricing can be lowered. Citizens can buy this almost perfect TV at a lower price, so why not?
If Ling Lai and the others insist on saying that someone doesn't care about the price, it will really be difficult for a strong man. After all, no one is perfect, and this new TV can't fully appeal to everyone. It's not easy to attract the vast majority of people.
And those who don't care about the price may prefer this shape even more, after all, it is novel enough. Besides, rich people are very enterprising people, and most of them are not too old and nostalgic for people with big heads.
Zhang Bao and Ling Lai glanced at each other, and they both laughed suddenly, and then they both stretched out their hands to shake hands with Zhao Ming.
Zhao Ming naturally couldn't be rude, and quickly stretched out his hand to shake it.
The three of them are like this, and everyone knows that this matter is over.
In a short period of time, although the questions of both of them are very sharp, if you think about it deeply, in fact, their problems are not difficult to explain.
And these two people did not continue to ask questions, which can be regarded as very knowledgeable. In addition to the problem that they really can't find this new TV, it is also because the two of them admire Zhao Ming very much.
Ling Lai laughed and said: "Teacher Zhao is really the dragon and phoenix among people, this new TV is definitely very marketable according to what Teacher Zhao said." If it's produced, I'll have to buy one and put it back. ”
"That's right, I'm going to buy one and put it back, with so many benefits, the price shouldn't be expensive. Naturally, I can't be left behind. Zhang Bao also laughed, very happy.
The people around them applauded one after another, no one looked down on them because these two people couldn't stump Zhao Ming, but because the two of them could be so open-minded afterwards, they admired them even more.
Zhao Ming also smiled: "Even the two of them want to buy my TV, that's really flattering to me, it's just that I don't have a share of this thing." It's a shame. ”
The three of them all laughed, and after the applause of the people around them fell, they also dispersed and continued to watch.
Li Qing has been silently watching the three of them on the side, although he is a referee, he has not said a word since the two of them asked, and he is completely a watcher.
Now he also smiled and said: "The three are all leaders in our industry, and in the TV manufacturing industry, I am afraid that they will be respected as three in the future." Now that the discussion is over, why don't we look around and wait for the afternoon when we're going to go to the conference room for a deep discussion. ”
Everyone laughed, and just as a few people were about to leave, Zhu Ji whispered behind Zhao Ming: "Brother Zhao, Mr. Sun is here." ”
Although she said this quietly, she could easily hear it to those who were close to her. And these people, even Ling Lai and Zhang Bao, all know that there is a grudge between Zhao Ming and Mr. Sun. △≧miào△≧bi△≧gé△≧
Therefore, all of a sudden, the atmosphere that was still a little lively suddenly quieted down.
Everyone looked over, and sure enough, the pot-bellied Mr. Sun was walking over with a solemn face. He came to Zhao Ming's face, his gaze swept over the others, and he said expressionlessly: "Zhao Ming...... Mr. Zhao, can we talk more about it? ”
Zhao Ming said indifferently: "We don't seem to have anything to talk about, right?" ”
Mr. Sun's eyes were very complicated, anxious and hesitant, but more pleading. He has no other way now, if Zhao Ming refuses to talk to him, then there will be no chance.
He took a deep breath and said, "How can I say that you are still an employee of our company, and I am your leader, and now you don't have time to say a word to me?" ”
"What can't be said here?" Zhu Ji frowned slightly.
Mr. Sun didn't answer her, but looked at Zhao Ming, a trace of cruelty flashed in his eyes, and said, "You're leaving, they don't have your protection, what do you think I will do?" ”