The battle for the dairy industry: is the fierce bull more bullish or the profit more profitable?

Looking at the headline of this news article that was released not long ago, Qiu Yang smiled slightly. Pen, fun, pavilion www. biquge。 info

Fierce Bull Group and Yili Group!

These two are among the largest groups in the dairy industry!

The most interesting thing is that both the Fierce Bull Group and the Yili Group are interested in buying the program advertisement of "I Am a Singer", but the price of the program advertisement is too high, which scares them away.

Dairy Battle!

Which one is better? Which is more powerful?

Hehe, the title sponsor of the show can start from these two!

Thinking about it, Qiu Yang dialed the phone number of the person in charge of advertising of Yili Group!

"Hello, who?"

A middle-aged man's voice came from the other end of the phone, and Qiu Yang said directly: "Hello, I'm Qiu Yang, it is said that your group intends to buy the program advertisement of "I Am a Singer"? ”

Heh, this guy actually took the initiative to call over to talk about the program advertisement?

Aren't you awesome? When the "The Masked God of Songs" advertisement was tendered, didn't you treat other brand companies as fools?

At that time, when the public bidding for the program advertisement of "The Masked God of Songs" was outrageously high, but in the end, many brand companies rushed to buy it. Now that "I Am a Singer" is not favored, even Qiu Yang took the initiative to call over to solicit advertising sponsorship, what does this mean?

It shows that the show "I Am a Singer" is really rubbish!

"Oh, it turned out to be Director Qiu!" The person in charge of Yili Group said with some disdain: "Our group does intend to buy the program advertisement of "I Am a Singer", but the price you offer is too outrageous, and the title advertisement will cost 250 million yuan, which is really unaffordable!" ”

"You get what you pay for! "I Am a Singer" invites some very famous singers, and the 250 million yuan program naming fee is already the lowest price, and this money is far from enough to be used as program funds......"

Before Qiu Yang's words were finished, the other party suddenly interrupted: "I'm sorry, it's not just that I'm not optimistic about "I Am a Singer" now, but even countless netizens on the Internet are not optimistic about this show, so we don't plan to buy the program advertisement of "I Am a Singer". ”

"That's a pity, it seems that in the battle for the dairy industry, Yili is going to lose to the fierce bull!"

Qiu Yang sneered, and then hung up the phone. He naturally could hear that the other party's tone was a little disdainful, and there was also some taste of mockery at him, so Qiu Yang didn't bother to waste his saliva!

On the other end of the phone, the head of advertising of Yili Group sneered and said, "Lost to the fierce bull? Who do you think you are? Even if the Fierce Bull Group buys the naming rights of "I Am a Singer", what can it do? At that time, it is still a question whether you can earn back the cost! ”

Qiu Yang then called the advertising representative of the Fierce Bull Group!

"Hey, hello." The voice of an eldest sister came from the phone.

"Hello! Is it Manager Duan of Mengniu Group? ”

"I am, who are you?"

"I'm Qiu Yang, I want to talk to you about a cooperation!"

......

Outside the door, listening to Qiu Yang's voice, Zhang Jiang and the others were dumbfounded!

The average rating of "I Am a Singer" is guaranteed to be above 3%?

Director Qiu also wants to personally plan an advertisement for the show's title brand?

Hearing this, Manager Duan on the other end of the phone was also a little dumbfounded!

Who is Qiu Yang?

In addition to being a director, singer, and host!

Or an advertising planner who shocked the advertising industry!

"You—Wait a minute! I can't make up my mind about this! I'll call you back later! Manager Duan hung up the phone, if Qiu Yang didn't call the invoice and say that the average rating of the show must be more than 3%, then she really didn't bother to pay attention to Qiu Yang, after all, the show "I Am a Singer" does not look very good, and now there are constant complaints on the Internet, and I can't see what is worth watching in "I Am a Singer" at all.

Fierce Bull Group.

"What? Did Qiu Yang really say that? Chairman Fierce Bull frowned, although he is an old uncle who doesn't pay much attention to the entertainment industry and variety shows, but he knows Qiu Yang very well, because Qiu Yang planned the "sponsorship does not broadcast" advertisement and "I speak for myself" advertisement planned by Qiu Yang for Youshi, these two advertising cases are well-known in the advertising industry!

Now that I heard Manager Duan say that Qiu Yang wants to cooperate with the Fierce Bull Group, the chairman of the Fierce Bull Group is indeed a little moved! Because Qiu Yang promised that the average rating of "I Am a Singer" would definitely be more than 3%, and if he bought the naming rights of "I Am a Singer", then Qiu Yang would personally plan a brand advertisement for them!

"The advertising naming fee has to cost 250 million yuan!"

The chairman of the fierce bull hesitated, and now the competition in the dairy industry is becoming more and more fierce, in addition to the strong rival of Yili Group, other dairy companies are also trying to divide this market. Since last year, the sales volume of Mengniu Group has been in a state of decline, and the advertising investment in the past two years has also smashed hundreds of millions of yuan, but it has not had much effect, and even the capital of advertising investment has not been earned.

"You send me Qiu Yang's number, and I'll talk to him personally!"

As he spoke, Chairman Mengniu hung up Manager Duan's phone.

……

A few minutes later!

"What? Fierce Bull Group wants to buy the naming rights of the program? ”

Listening to Qiu Yang's call, Director Hu was dumbfounded! He also thought that Youshi Company had bought the naming rights of the show, but he didn't expect it to be the Fierce Bull Group!

It's only been a long time!

What kind of means did you use to convince the Fierce Bull Group!

Qiu Yang said lightly: "Ignore the other special advertisements first, and after the show is broadcast, let's sit on the ground and raise the price, so that the guys from other brand companies will regret it!" ”

After the show airs, the price starts from the ground? You're too confident in the show, aren't you?

Soon, the news that Mengniu Group invested 250 million yuan to title "I Am a Singer" came out!

At this time, the advertising representative of Yili Group, who had spoken to Qiu Yang on the phone before, began to be dumbfounded! The Fierce Bull Group actually bought the naming rights of "I Am a Singer"? How is this possible!

"In the battle for the dairy industry, Yili is going to lose to the fierce bull!"

Thinking about what Qiu Yang said before, he suddenly had an ominous premonition in his heart, this felt like a game deliberately set up by Qiu Yang! Could it be that he had already determined the fierce bull and Yili from the beginning? Decided to choose one to work with?

But even so, the Fierce Bull Group has to consider the situation of "I Am a Singer", right? Nowadays, not many people are optimistic about this show at all, not to mention the title advertisement of 250 million yuan, even if it is 150 million yuan, it is not worth it! According to the current heat, the average rating is estimated to not even reach 2%!

……

Two days later, Director Hu was completely dumbfounded!

Huang Bo, Zhang Bing, Hu Geng, Chen Weiye, and folk superstar Chen Yi, etc., watching the agents of these singers come over to sign the program contract, Director Hu feels that he is about to have a heart attack!

Hemorrhage!

Qiu Yang: Did he consider the production cost of the show!

This is to invite half of the music world!

These seven singers are all top-level existences in the music industry!

A few minutes later, Chief Du, who learned about this, almost spurted out a mouthful of old blood!

These seven singers, the cheapest issue also has an appearance fee of hundreds of thousands of yuan!

The naming fee of 250 million yuan, excluding the cost of stage decoration, program promotion, etc., the remaining money is not enough for the appearance fee of these singers!

Do things! Qiu Yang is simply doing something!

……

Five days later, "I Am a Singer" finally started recording! (To be continued.) )