After the morning meeting, Situ continued to hold a group meeting. The tasks assigned yesterday were completed conscientiously by the four team leaders and reported to Situ one by one.

Situ opened the session and said to the four team leaders, "Shenzhen's real estate market has contracted since October last year, and everyone is discussing whether the real estate inflection point theory is valid? At present, the monetary policy of banks has shifted from "prudent" to "tight", bank loans have been more strictly controlled, and the central government has to cool down overheated investment. However, for the real estate market, most people still predict that the supply of housing will continue to increase in 2008, but the structure needs to be improved, the trend of rising housing prices will slow down, and it is unlikely that there will be a real estate inflection point. Therefore, in January, our project tried its best to promote the new adjustment plan and add the first phase of the listing, and now it seems that the original decision to promote is correct, and now the market has a relatively large stagnation. Not only our Shining City project, but almost all projects are facing this problem. So let's put our brains together and see how we can break through this situation? Are you all ready? ”

Kong Qing, Long Kaiting, Zhang Jing, and Lu Fang all said that they were ready, Situ thought about it, called the administrative Xu Yong in, and asked him to record the meeting. After arranging these, Situ asked Kong Qing to speak first.

Kong Qing didn't make a WORD document, nor did she do PPT, she just stood up and said it herself. She wrote it down in her notebook, and looked down at the notebook as she spoke, "Manager Situ, team leaders, I have been thinking about the current stagnation in the real estate market and the fact that Guangyao City is almost unsellable. In my opinion, the first thing is to continue to increase the discount and apply for more discount amounts and discount permissions from the group. According to the customer's situation, some old and new customers can be given more discounts and rewards, and it is estimated that the old owners can introduce more customers to us. Speaking of this, Situ motioned to Kong Qing to say slowly, so that Xu Yong could record.

Kong Qing slowed down and said, "In addition, the discount authority in the hands of our sales team leader is only ninety-fifty percent, and there are only two places a month, the requirements are too strict, and there is almost no permission." I would suggest that we give several layers of management more discount rates and discount privileges to make it easier for us to do our job; Secondly, it is necessary to invest more in advertising promotion activities and promotion costs, and increase the intensity of SMS promotion, now the group's advertising investment has basically stagnated, and the advertising of Guangyao City is still in the process of continuing to be performed, and there is no other new advertising investment, and we believe that the promotion efforts are seriously insufficient; The idea provided by Kong Qing made everyone seem to be inspired.

Kong Qing continued, "Third, the commission given to the sales should be able to be issued in a timely manner, and now the group's commission for the sales representative has been pressed to the house payment is paid in full three months before it is issued, which seriously affects the enthusiasm of the sales representative, many sales representatives have come to me to complain, saying that it is useless to sell the house, and the commission does not know when to get it." The commission is paid out for too long, and many sales are not passionate, feeling that it is useless to sell the house. The response to this has been overwhelming. That's all I have for now. ”

Here, Xu Yong said to Kong Qing in private, "Kong Qing, lend me your notebook to see, I haven't recorded some of it." Kong Qing handed his notebook to Xu Yong,

Situ concluded, "Yes, Kong Qing considered it more comprehensively. My suggestion is this, Kong Qing, after you go back, make your suggestions into a WORD document. At the same time, think about it yourself in depth, see how to improve the details, if these measures are implemented, how to arrange, how to implement them in place, you can think about these again, and we will continue to discuss and study after returning to work during the Spring Festival. “

Kong Qing said that he knew, here Xu Yong sorted out Kong Qing's speech, returned Kong Qing's notebook, Situ looked at it, and asked Long Kaiting to prepare.

Long Kaiting prepared very carefully, and he made a PPT document. The conference room in the sales office is equipped with a projector, Long Kaiting opened the projector by himself, and after debugging, he put his PPT on the projector, so that everyone can see it.

Long Kaiyan spoke, "Manager Situ, team leaders, hello everyone. As for how to solve the current sales stagnation situation faced by Guangyao City, I personally think that it should be considered from three aspects. The first aspect, as Kong Qing has just said, is the issue of further discounting. Although there has not been a large-scale "diving" phenomenon in the entire housing price for the time being, in the face of the tepid property market, I personally think that if Guangyao City grasps the opportunity, takes the lead in lowering its profile, and launches houses with attractive prices, it should be able to promote the sales of the entire project to achieve the expected sales target...... "Everyone applauded Long Kaiting to express encouragement, and Situ took the lead.

Long Kaiting thanked everyone and continued to speak, "From the perspective of the market situation, the housing prices in the entire Nanshan District, especially the Houhai area, have been at a high level, and the real estate development loans have been tightened, which will lead to a tight capital chain of the group and slow return of funds. When Situ heard this, he couldn't help but feel a little inspired.

Long Kaiting continued, "The second aspect is to increase the planning and implementation of various warm-up activities on the spot, such as weekend warm-up activities, parent-child activities, Pizza Hut fun activities, cappuccino dessert activities, on-site pottery activities, grinding coffee activities, etc., with various lottery activities, the scene of the sales office will be warmed up and fried; It can also carry out various pet shows, entrepreneurial shows, cultural shows and other shows; various exhibitions such as carnivals, film festivals, music festivals, etc.; Korean food festivals, Japanese food festivals, snack festivals in various parts of the country, and many other food events. Open the idea of warm-up activities, activate the atmosphere of the scene, gather popularity, promote the old and bring the new, attract friends from all walks of life to visit, play, and add new customers. “

Speaking of this, Long Kaiting took a sip of water, "Thirdly, I personally think that the group should increase the number of listings, now there are not many listings for sale on the site, even if there are customers coming, there are not many listings for customers to choose." As the saying goes, it is difficult for a good woman to cook without rice, and now there is no house to sell to us, how can we sell it? I am done with my remarks, and I ask for your advice. “

Situ took the lead in giving applause and encouragement, and everyone gave applause, Long Kaiting was indeed good, very well prepared, considered more comprehensively, and more practical. Situ encouraged, and then let Zhang Jing speak, and Lu Fang prepared.

Zhang Jing also prepared a PPT document, and she copied the document to the computer and projected it onto the screen, so that everyone could see it clearly. Situ was a little embarrassed when he saw Kong Qing, and several people were a little sloppy in her preparation, and they probably regretted it. Situ smiled in her heart, she believed that next time, Kong Qing would not make such negligence again.

Zhang Jing said, "Manager Situ, team leaders, hello everyone. Kong Qing and Long Kaiting have said very well before, I will pick up the gaps here, for how to change the current stagnation of the sales site, my suggestions and the previous overlap will not be said, that is, about reducing the sales price of the house or increasing the discount This point, I have already said it very clearly, I will not elaborate. “

Zhang Jing spoke more clearly, her voice was crisp, she continued, "There are two points behind, the first point, I personally think that low down payment marketing should be properly considered, which needs to cooperate with the bank, after fully inspecting the target group, you can consider accepting a low down payment of 5 to 10 percent or even zero down payment." The second point is to increase the training of sales representatives, in view of the stagnation of the entire market, the preparation of marketing response manuals to train sales representatives, and improve the response level of the entire sales staff. ”

Later, Lu Fang had already copied her speech to the computer, and Situ motioned for her to go up and speak directly. Lu Fang's opinion is basically the same as the three of them, but the mention of a measure to installment the down payment has given Situ a lot of inspiration.

Situ finally concluded, "Today, the four team leaders have worked very hard, and they have all put forward good suggestions for the current situation, some of which are very executable, and some of which are very inspiring. Because tomorrow is the last day of work, my proposal to the four of you here is to go home and have a good New Year. When we come back after the Chinese New Year, we must carefully consider and implement some feasible measures first, and strive to enter the ice-breaking journey as soon as possible to break this stagnation. “

Speaking of this, Situ paused, looked at Xu Yong, and said, "Xu Yong, you will go back and sort out all the meeting minutes and give them to me." Now, let's all dismiss. I am thinking about it carefully, how to refine these measures, how to implement these measures? Are there any new recommendations that could be implemented? Okay, adjournment. ”