Chapter 0045 Various Preparations (1/4)

That night, the two discussed for a while, and slowly finalized the approximate amount of investment in each project and the location of the advertisement; and how many items can be taken. The main reason for the www.biquge.info is that Jia Hongtu wants to directly set up a TV channel in the Shenzhen Media according to the insights of his previous life, called the Legal Channel. In this way, it is necessary to set the length of time required for each program. In the 90s, it was all 10 hours a day, mainly starting at 18 o'clock in the evening, ending at 1 a.m., and 6 to 9 a.m. The rest of the time is a replay of the previous day.

According to the current mainstream schedule, it is approximately:

From 6 p.m. to 6:30 p.m., it is a children's news from 18:35 to 18:55. CCTV news broadcast at 19 o'clock. 19:30 Weather forecast. 19:35 Local attention, hot topics. 20:135 variety show, 246 sports, lace, film news. 20:45Two episodes of the hit TV series. 22:30 evening news, 23 midnight cinema. The morning news starts at 6 o'clock the next day, and the feature film of hot events starts at 6:35. 7:30 Yesterday's emergency. 7:45 Morning Theater. After 9 o'clock, all programs outside of yesterday's news will be replayed.

But Jia Hongtu didn't want to do this, he felt that it was a waste of resources. Since we want to run a new channel, and it is an unpopular legal channel, we cannot use this traditional television station model.

If the city bureau can open a legal channel, and Jia Hongtu intends to sponsor it, then he will fully participate in the planning.

The channel must be broadcast live 24 hours a day, only the hit TV series will be rebroadcast two days a week on weekends, and the theater will broadcast 5 episodes a day, except for the title, the others don't even have the title, and they will be broadcast continuously.

In terms of the overall time, it is roughly as follows:

6 a.m. morning news; 6:30 sudden live broadcast, 7 o'clock police signal, 7:45 police force construction. 8:30 live broadcast 110 (starting from 8:30 every day, "Live 110" will be inserted in any program throughout the day, and the police situation that can be sorted out that year will be broadcast quickly) 8:45 daytime theater "Classic Theater" 11:30 "Noon News". 12 o'clock "Legal Perspective", 12:30 "30 points of statement". At 13 o'clock, the theater "Overseas Films", 17 o'clock "Iron Window", 18 o'clock "The Law of the World", 18:30 local news. At 19 o'clock, "In the Police", 19:30 "Children's Program", 20 o'clock variety show "If I Were a Policeman", 21 o'clock hit theater two episodes, 22:30 evening news, 23 o'clock "Lunch Theater", 1 o'clock "Moral Theater" police and bandit TV series or classic series 7 episodes in a row.

The two finalized the general things, and Yang Xu began to write the plan; The two were busy until late at night before packing up and going to bed.

The next day, Jia Hongtu found the popular Huaxia male number one and the first brother in the music world Mao Xiaoning through relationships. decided to ask him to shoot an advertisement with the jade girl Yang Ying. Because the price Jia Hongtu offered to his agent was an endorsement fee of two million per person per year, Mao Xiaoning could not refuse. So I agreed, and I flew straight over the next day for an interview.

And when Jia Hongtu thought of this advertisement, he had already copied the entire advertising planning of his previous life.

In fact, Mao Xiaoning has not received many advertisements, which is the main reason why he was quickly forgotten later. He was popular back then, but he ranked first in TV exposure, and it was difficult for even a big name in the province and Hong Kong to compete. However, agencies are focusing on commercial performances, so that there is less and less brainwashing in print media and advertising. Finally, after 00 years, many new generations have risen, and people's aesthetics have also changed. And visual fatigue made him quickly abandoned by the market, and since then he has become a second-tier figure that no one cares about. Falling from the first-tier emperor to the second-tier figure hit him hard, and he has been in a state of collapse ever since. In the end, he could only eat qualified meals, and finally fell into drug abuse and was arrested.

Mao Xiaoning and Yang Ying are two brokerage companies, and they are on their own side. This reunion is because of the price Jia Hongtu gave them that they couldn't refuse.

Jia Hongtu will never be polite to artists, and take out the advertising plan he wrote to show the two people directly. There is no problem, that is, the rhythm of the contract.

Mao Xiaoning and the agent both picked up the book and looked at it. This plan is relatively long, divided into three, which can also be called the love trilogy.

Episode 1:

At the beginning, Mao Xiaoning ran the way to school, overtaking bicycles, chasing cars, and finally arrived at school; When he entered the teaching building, he passed by Yang Ying, and the two of them lit up in an instant. Watching silently, the voiceover at this time said: "If the first love is love at first sight, it will be like a lover's heartbeat." "In the screen, two people are back to back, with a beating heart that radiates a pale pink glow hanging from their heads. Under the slogan "Hongtu Real Estate, I really understand you!" ”

Episode 2:

The background music plays Yang Ying's "Let Me Tell You Gently".

At the beginning, it was a freeze-frame image of two people taking graduation photos, and then it kept flashing the state of the two people when they were working. Footage of an after-work date, and finally a wedding scene. When two people throw bouquets together, the voiceover: "Work hard only for today, always move forward and love is endless." In the screen, two people are cooking together in a kitchen, with the words "Home is a harbor, the origin of happiness!" ”

Episode 3:

The background music became Mao Xiaoning's "The Sound of the Waves Remains".

In a fast-forward way, it records Mao Xiaoning and Yang Ying from the first sweet and shy quilt bed, to Yang Ying's careful care when she is pregnant, the joy of the whole family when she gives birth, and the pride of her parents when the child goes to school, to the photo of the child graduating from college and his parents, and listening carefully to his eloquent conversation when he becomes an executive. Voiceover: "Winning at the starting point calmly is not overnight, winning is the opportunity to grasp the future step by step!" In the screen, the child is driving a car with his happy parents. Under the slogan "The door of the house shines, the grand plan creates!" ”

Closing the notebook, Mao Xiaoning nodded: "This advertisement is well written, but I don't know the effect until I shoot it." I want to buy a set of your ads, where is the house now? Can I go and see first? ”

"Hehehe." Yang Ying didn't speak, but first said with a sweet smile with six plus signs: "Where is this house?" I can save a little money on advertising and leave me a house for me. How much will I have to deduct? ”

"Hahaha." Jia Hongtu was also amused by these two people and said: "How much money is deducted depends on how big the house you buy." The smallest is 50 square meters and the largest is 120 square meters. But now there is no existing house, I sell off-the-plan. The existing house will not come out until the eve of May Day, and now one square is 3500. It's a mid-range price, because my investments are my own money, not loans. It's cheaper than the average developer. ”

"Is there a floor plan? I want to see it. Mao Xiaoning exchanged glances with the other three people.

Jia Hongtu took out the design drawings and explained each house type and design concept.

After reading these, Yang Ying said cautiously: "It is said that the speed of the Shenzhen market is the fastest in the world, but I don't know if it will be like some properties in the mainland, cracks began to appear within a year after I bought them." ”