Chapter 121: Strike while the iron is hot
There are two months left to be the most important festival in China and even in the world, the Spring Festival. Pen % fun % Pavilion www.biquge.info
The Spring Festival is not only a day of reunion in China, but also a day that many businesses look forward to, according to relevant expert research, people spend one-tenth of their annual expenditure during the Spring Festival, or even more.
Therefore, these two months, which are also called the most intense advertising time of the year by countless businesses, are also a feast for them.
With such a feast, Xiaohuaniu naturally refused to miss it easily.
The Propaganda Department of Big Investment has come up with several sets of advertising plans.
The first one is a family meal, and then everyone takes a glass of milk and says to the camera, how can you be without you on such a day, my little flower milk.
The second is that two groups of people fight, fighting back and forth, and finally the winner gets a treasure chest, and from opening the box, he takes out a bag of Xiaohua Niu's products.
The third content is similar to the second, like an adventure movie, and at the end of the day, a pack of ...... is taken out of it.
The fourth .......
These advertising plans were not very satisfied with Zhou Tian, and then, without saying a word, they threw an advertising plan from the cheat to the propaganda department, asking them to get it as soon as possible, saying that it would be released in three days.
Three days passed in a flash, and in a blink of an eye, it was the time for Xiaohuaniu's advertisement, and Zhou Tian, Sun Donglai and others were all sitting in the conference room, looking at the big screen in front of them.
Five minutes!
Three minutes!
One minute!
Thirty seconds!
Ten seconds!
One second!
A burst of familiar music suddenly came from the big screen, and Zhou Tian and the others all looked at it.
I saw two very funny animators on the screen, an old man and an old lady, all of which were personally checked by Zhou Tian and designed by professionals little by little.
As soon as they appeared, the two animated characters of the old man and the old lady jumped up, like twisting a big Yangge, and sang a song with incomplete five tones in their mouths.
"I won't accept gifts for the holidays this year."
"Don't accept gifts, don't receive gifts, don't receive gifts, don't accept gifts."
"If you receive a gift, you will receive a little flower cow, a little flower cow."
In the last shot, singer Adong appeared holding Xiaohuaniu's products in his hand, and said to everyone, "I don't accept gifts during the festival this year, but I will receive Xiaohuaniu, Xiaohua milk, pure milk." ”
Then the camera flashed away, but the advertisement was not over, and a voiceover sounded, "What an arrogant little flower cow, we have to stop it, we want to make it impossible to see any products of Xiao Hua Niu on the market, brothers, buy all of Xiao Hua Niu's products." ”
The people were silent.
Zhou Tian coughed and asked everyone, "How is it?" Is it okay? ”
Chen Junlong looked at Zhou Tian and touched his chin, "Brother Zhou, is it true or not?" ”
"Of course it's true."
Chen Junlong said embarrassedly: "Brother Zhou, to be honest, in my heart, you are completely an omnipotent god, but this advertisement is a bit choking, you just wait to be scolded." ”
As soon as the words fell, the latest comments about the advertisement came from the mobile phones of everyone present, as Chen Junlong said, nine out of ten people scolded, and the rest was still making up swearing.
With a casual sweep, I caught a glimpse of some comments about Xiaohuaniu, and I didn't need to count them at all, because all the Internet was scolding.
"Damn, what is this? Lao Tzu ate instant noodles so much that he vomited. ”
"Nima, I feel blind, this is the most disgusting advertisement Lao Tzu has ever seen, is there a great god, like this situation, can you appeal for spiritual compensation?"
"God, what kind of brain-dead advertisement is this, this Nima can also be released."
"Still a little flower cow? I think it's a brainless cow, and he called on us to buy them all, damn, Lao Tzu won't buy them, what can you do with me? ”
"I'll go, how did you finally see Adong's figure in this kind of broken advertisement? No, this doesn't fit Adong's overall image? Little Flower Cow, return me to my handsome Adong. ”
"I also wonder, how could Ah Dong go to endorse such an unscrupulous company? It's too embarrassing, how can their company do it, don't you read the advertising content when you take the endorsement? This kind of advertisement is obviously not worthy of Adong. ”
"Wait, did you say that Adong was cheated? Got pitted by the little flower cow? ”
"I think it's possible, I guess the economic company deceived Adong."
?“ Nima, why is this broken advertisement being broadcast on every TV station, it's too pitiful, I'm about to be brainwashed, how can there be such a garbage advertisement. ”
"This Nima was planned by that advertising agency, it's too."
Since the ad aired.
on the web.
meager on.
Paste in the bar.
forum.
It's all about the Little Flower Cow product, and none of it is praise.
Yes.
Not a single one, not a single one who praised Little Flower Cow.
Everyone is actually scolding.
Everyone is complaining.
In the history of advertising, this may be considered a miracle.
Afternoon.
Big investment in the conference room.
Once again, the crowd was gathered here.
The manager of the publicity department of Big Investment said in a tone that was about to cry, "Mr. Zhou, since the advertisement was broadcast, the whole society has been scolding!" Now I casually open a web page, open a meager one, are scolding our company's products, our little flower cow is now notorious, in a word, reputation and reputation have been ruined, what should we do next? Do you want to continue to follow up on the publicity, or do you change your strategy and change your approach? ”
Zhou Tian did not give an answer, but did not answer the question: "From now on, our factories will only do one thing, that is, continue to produce products, produce as much as they can, and replenish the supply, otherwise we will miss the good time." ”
?“ Also add? Now there are a lot of goods pressed. Chen Junlong said.
Zhou Tian said firmly: "You believe me, this is all temporary, I dare to guarantee that from now on, Xiaohuaniu's sales will definitely not be the same!" ”
"If we don't go to the supermarket, sales are the best explanation." Sun Dong looked at the people present and proposed.
There was a supermarket under the big investment office building, and several people immediately pretended to be customers and walked into the store.
Chen Junlong also pushed a shopping cart very funny, and they began to pick and choose to buy things.
Fruit!
Cigarette!
Famous!
Anyway, it's going to be a holiday, these things are indispensable, and Zhou Tian and Sun Donglai have a bad heart, ready to let Chen Junlong pay alone.
Although aimless, he walked towards the platform of his own products.
When I arrived at the exhibition area, I saw seven or eight young people standing there, still holding Xiaohuaniu's products in their hands.
One of them said: "This is the little flower cow in the advertisement, right?" The packaging is OK. ”
Another person said: "I also watched the advertisement, and now many people are discussing it on the Internet, didn't I answer the call to buy them all?"
"Forget it, I'll buy it too." (To be continued.) )