Chapter 287: It's a big loss

Since "I Am a Singer" is broadcast at ten o'clock on Friday night, and during this time period, the program broadcast by Mango Channel happens to be "Happy Boy", which has not been on the air for a long time!

The same is the music program!

The former is a program planned and directed by Qiu Yang!

The latter is a show created by Mango Channel, the first brother of the variety show!

At this time, everyone is curious, which is stronger or weaker in the ratings of "I Am a Singer" and "Happy Boys"?

According to the analysis of previous records, Qiu Yang's show has never met an opponent at all in the same time period!

But this time it's hard to say, Mango Channel's "Happy Boys" has invested a lot of money, and the stage decoration, music equipment, etc. are not much worse than "I Am a Singer". www.biquge.info Of course, the singer guests invited by "Happy Boy" are still several streets behind "I Am a Singer"!

Last week, the ratings of the third episode of Mango Channel's "Happy Boys" were as high as 3.19%, and I don't know if the ratings will be affected when I meet "I Am a Singer" this time.

At this time, the chief director of "Happy Boys" was already dumbfounded!

The variety show planned by Qiu Yang itself has a lot of things that they can learn from.

This time, Qiu Yang planned "I Am a Singer", and they all agreed that it was a very ordinary and old-fashioned show!

However, now after watching "I Am a Singer", they are all silent!

Qiu Yang has already exhausted Jiang Lang?

"I Am a Singer" is old-fashioned and has no highlights?

It's all the other way around!

God!

This show is simply amazing!

The lineup of the starting singers alone is scary enough!

Who would have thought? "I Am a Singer" is still such a funny and creative reality show music show!

……

At the same time, Manager Hao of Yili Group, who had a phone call with Qiu Yang a few days ago, couldn't help but break out in a cold sweat!

God-given milk? Pollution-free and additive-free organic milk for fierce cows?

This advertising phrase has been dangling in his head!

At this time, after watching the premiere of "I Am a Singer", Manager Hao really regretted it! He was even thinking that if the leaders above knew that Qiu Yang had taken the initiative to call him to talk about advertising cooperation, would they fire him in a fit of anger?

Now what makes him nervous is not how awesome the singers invited by "I Am a Singer" are, but that during the broadcast of this show, you can see fancy advertisements for Fierce Cow Milk at every turn! And the placement of this advertisement is simply too creative and deeply rooted in the hearts of the people!

Before the game, the singers drink a glass of fierce cow milk, and look at the number at the bottom of the bottle to determine the order of appearance!

On the way, almost all of the singers were drinking fierce cow milk during their breaks!

In the end, when Qiu Yang announced the ranking of votes, he also deliberately emphasized that he wanted to drink a glass of fierce cow milk to suppress the shock!

From beginning to end, this show is all advertisements for fierce cow milk!

Is the naming fee of 250 million yuan really not worth it? Now he doesn't dare to make up his mind, but after watching "I Am a Singer", he knows that the ratings of this show will definitely not be low!

……

The next morning.

CCTV music channel group, at this time, Director Hu and others were both excited and apprehensive!

In addition to scolding Qiu Yang's comments on "I Am a Singer" broadcast last night, the rest can be described as rave reviews!

The previous comments that complained that the show was not optimistic about the show did not appear, which means that last night's broadcast of "I Am a Singer" has completely conquered these netizens and audiences!

"I'll go and see if the ratings are out!"

At this moment, Director Hu is anxious! The waiting time always passed very slowly, and he had been wandering for so long, and it turned out that the time had only passed for ten minutes!

A few minutes later, the ratings were finally out!

Looking at the freshly baked ratings table in his hand, Director Hu rubbed his eyes in disbelief, and then said in surprise: "This ...... It can't be! ”

A 4.39% rating?

The premiere has such high ratings?

Thinking about it, Director Hu was dumbfounded!

The ratings of the premiere of "The Masked God of Songs" were only 4.37%, which directly broke the record of "The Masked God of Songs"!

At this time, Director Hu thought of the most important point!

It's a loss!

It's a big loss!

The title fee for "The Masked God of Songs" is 300 million yuan! The title fee of "I Am a Singer" is only 250 million yuan! This comparison directly lost 50 million yuan!

No, I have to talk to Qiu Yang about this, I can't lose myself to the Fierce Bull Group!

Soon, after learning that the ratings were as high as 4.39%, Qiu Yang was also taken aback!

He thought that the ratings of the premiere might reach 4%, but he really didn't expect that the ratings of "I Am a Singer" would actually break the premiere record of "The Masked God of Songs"!

At this time, Director Hu said painfully: "Xiao Qiu, is our title advertisement a big loss?" ”

Qiu Yang thought for a while and said with a smile: "You can rest assured of this!" I'm trying to get the Fierce Bull Group to pay some naming fees! ”

"Is this okay?" Director Hu was puzzled, the contract has been signed in black and white, how can the other party pay so much money?

Qiu Yang said: "There is nothing that cannot be done! If they refuse to pay the naming fee, then I won't bother to help them implant all kinds of fancy advertisements in the next show! The title advertisements of other programs are not all casually introduced, which is as generous as me, and implants various fancy advertisements for them in a different way. ”

"Hey, that's right! Or you kid has an idea! "Director Hu is completely convinced, this Qiu Yang is simply an old fox!

Outside, Zhang Jiang looked at the message sent by Sun Lili, and suddenly exclaimed: "I'll wipe it!" How is this possible! ”

Mo Cheng hurriedly leaned over and looked at it twice, also with a shocked expression: "Damn!" 4.39% ratings! This is higher than the premiere ratings of "The Masked Singer"! ”

"What!" Wang Tingting was dumbfounded, Liu Jingling opened her small mouth, obviously taken aback.

Including Qiu Yang, no one expected that the premiere rating of "I Am a Singer" would be as high as 4.39%! If the next ratings increase is similar to that of "The Masked God of Songs", then "I Am a Singer" is likely to break the record of the highest ratings set by "The Masked God of Songs"!

A moment later, Qiu Yangbo called the chairman of the Fierce Bull Group.

"Mr. Niu, I have good news for you! Last night's premiere rating of "I Am a Singer" was as high as 4.39%! ”

Hearing that, Mr. Niu was also dumbfounded! Although he doesn't like to watch variety shows, he knows the ratings very well!

After chatting for a few sentences, Qiu Yang cut to the chase: "By the way, Mr. Niu, since many brand companies are now rushing to buy our special advertisements, the advertising placement of our fierce cow milk will not be as fancy as the first issue." ”

"This ......" Mr. Niu frowned, but he couldn't organize words in his head to refute it.

Qiu Yang sighed and said: "Hey, I can't help it, the price of the special advertisements on CCTV is relatively high, so I am asked to increase my efforts to promote other special advertisements in the program." Just after watching the ratings, the CCTV leaders are distressed, "The Masked God of Songs" has been sold for a naming fee of 300 million yuan, and the premiere ratings of "I Am a Singer" are higher than those of "The Masked God of Songs", so they want to press the number and time of advertising placement of our Fierce Cow Milk, and try to earn back this loss on special advertising. ”

"I understand! But you can't be too pressed! Mr. Niu was a little hesitant in his heart, listening to Qiu Yang say this, CCTV meant that he wanted him to pay 50 million yuan in naming fees! Otherwise, there wouldn't be as many fancy ads as last night!

This week's peeling...... Qiu Yang smiled bitterly in his heart, it seems that Niu always doesn't want to spend an extra 50 million yuan!

"You can rest assured that the contract has written the regulations in black and white, and if the advertising time or other places do not meet the standards, you can complain to CCTV or directly sue for compensation."

hung up Mr. Niu's phone, Qiu Yang regretted it a little! Knowing this, he shouldn't have taken the initiative to find the title of "I Am a Singer" from the Fierce Bull Group! Otherwise, let alone 300 million yuan, it is estimated that there are many big brand companies rushing to buy the naming fee of 300 million yuan!

Soon, the ratings for "I Am a Singer" were announced!

At this time, countless people were dumbfounded!

Which is stronger or weaker in the ratings of "Happy Boys" and "I Am a Singer"?

This can't be compared!

At this time, everyone in the "Happy Boys" program group was dumbfounded!

The ratings of "I Am a Singer" are unprecedented!

Their "Happy Boy" is a low wilderness!

1.69% ratings! This is directly less than the ratings of the previous show!

Perverted!

Qiu Yang's shows are really perverted!

This is simply going to crush all the shows in the same time period!

At this time, those who were not optimistic about Qiu Yang and "I Am a Singer" before were silent!

No one would have imagined that the premiere ratings of "I Am a Singer" would be so perverted!

In the afternoon, the headquarters of the Fierce Bull Group.

"Mr. Niu! Great news! ”

A man in his thirties and forties walked in excitedly and said: "Just now there is news from the sales department, all major chain stores are asking for a large number of purchases, and several supermarket chains have also reported that our milk is out of stock!" ”

"What!" Mr. Niu stood up in disbelief, even if the advertisement of "I Am a Singer" worked well, it couldn't have had such an obvious effect so quickly, right?

"In addition to major chain stores and supermarkets, there are also many dealers who are urging the purchase! The sales staff of the marketing department went to the nearby shopping mall and supermarket to take a look and found that our milk was really selling crazy! The commercial for "I Am a Singer" is simply amazing! That sentence of God-given good milk, no pollution and no additives, directly made the sales of our products soar in just a few hours! The more the man spoke, the more agitated he became.

"I see!"

Mr. Niu calmed down, this news was too incredible for him! He has been in business for so many years, and it is the first time he has experienced such an amazing advertising effect!

Thinking about the hot sales of Youshi electrical appliances last year, he finally knows why Youshi paid so much money to buy Qiu Yang's program naming rights three times in a row!

The variety show planned by Qiu Yang is really like a divine help!

Wait a minute!

Mr. Niu suddenly realized a particularly important thing! Then he dialed Qiu Yang's phone...... (To be continued.) )