The box office of "The Hangover" this week is 42.5 million, plus 20 million last week, which means that as long as it gains another 40 million box office in the next two weeks, it will reach the goal of breaking 100 million. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Before the movie was filmed, Gu Wenwu had an expectation of the box office. The Great Xia Kingdom has vigorously developed the entertainment industry, making it a daily entertainment activity for people to go to the theater to watch movies, just like drinking coffee and singing when they are fine. The huge viewing base makes the box office of the film polarized. Either it is a big fire, or the box office is dismal, and even the cost cannot be recovered.

Gu Wenwu naturally didn't worry about losses, in his original expectation, the box office of "The Hangover" could reach 50 million, which would be regarded as reaching his minimum goal. The box office of 50 million is not low, and if others know about it, they will definitely laugh at him. A rookie director, with a few actors who are not very famous, wants to win 50 million at the box office, dreaming about it.

But Gu Wenwu is so confident, and self-confidence comes from the classics. And "The Hangover" did not disappoint him, in less than two weeks, he had already surpassed his minimum goal and was moving towards a higher goal.

Rush, let me see how far you can go. Gu Wenwu thought secretly in his heart. This is also the thought of many people. Everyone wants to see how far this movie can go.

In the third week of "The Hangover", the momentum is still unabated. Even though many new films have been released this week, and even if "Wuji" has not been released this week, "The Hangover" is still the one with the most limelight. At this time, "The Hangover" has achieved momentum, and it is quite arrogant.

When the box office of the third week of "The Hangover" came out again, it was no longer as simple as a sensation, and in the eyes of everyone, it was already a miracle.

It stands to reason that in the third week of release, a movie has reached a period of weakness, and it is normal for the box office to decline. But "The Hangover" didn't. It seems that there is no weak in it, and the box office of "The Hangover" has increased this week, and it has increased significantly. This week, "The Hangover" won the weekly box office again with a score of 63 million, and the second-ranked new blockbuster "Pirates of the Caribbean" ranked second with a difference of 4 million. and "Wu Ji" ranked third with a score of 31 million.

It's inconceivable that a small-budget comedy that has been released for three weeks has beaten the newly released blockbuster of the United States, which is not a miracle. So why is this so, and this is what many entertainment companies want to know.

Huayi Entertainment Company. At today's daily meeting of Huayi, the two big bosses Wang brothers sat at the top and listened to the reports of the people below.

"The weekly box office champion of this issue is still "The Hangover", which won a total of 63 million box office in this week." An employee of the film and television department said.

"Have you ever wondered why such a small-budget movie can get so much box office?" Wang Zhonglei said.

"Because the quality of the film is really good." An employee has seen the movie.

"There are more good quality movies, why can this one get so much box office?" Wang Zhonglei was obviously not satisfied with this answer.

"I think it has something to do with their marketing practices." An employee of the marketing department said.

"Oh, let's hear it." Wang Zhongjun is interested, this employee seems to have some ideas.

"I've studied the marketing techniques of "The Hangover", and I feel that the people in charge of marketing have a lot of ideas, first, before the release, they used the way of constantly playing trailers to expand their influence, and by showing the trailer in theaters, they spread their influence among fans, and second, they expanded their influence again through online marketing after the movie was released, this kind of network marketing method I have heard in the United States, but I have not seen it in China......" The man talked eloquently, and obviously did a lot of research on "The Hangover".

"Internet marketing, interesting." Wang Zhongjun's eyes flashed with surprise, at this moment, he was the first to meet the person in charge of the publicity work of "The Hangover".

Not only Huayi, but many domestic entertainment companies are mostly studying the reasons for the success of "The Hangover", thinking about whether they can replicate the success of "The Hangover". The results are similar to those of Huayi, and they all feel that in addition to the quality of the film itself, novel publicity techniques are the key to the success of "The Hangover". Wanda Entertainment has such a talent, so why hasn't it been shown before.

And where is Gu Wenwu, the promoter of all this, now? He was now at a small celebration feast. It is said that it is small, but it is because this celebration banquet was held within Wanda Entertainment Company, and the media was not invited. But although it was only an internal celebration banquet, there were hundreds of people who came to attend. And the protagonist of today's banquet is naturally Gu Wenwu. He is the absolute protagonist today.

Because this celebration banquet is the celebration of "The Hangover". But it's clear that this banquet is more than just a celebration.

"One, two, three!" With a bang, the ice cube containing the numbers was smashed, revealing a white sign with a line of numbers written on it. At first glance, that line is exactly 100 million.

"How do you feel, are you satisfied?" Wang Shicong walked over and asked.

"Isn't it just breaking 100 million, is it necessary to engage in such a big formation?" Gu Wenwu said.

"You deserve it, and besides, it's really not that big, and I feel a little shabby." Wang Shicong said with a smile.

He held the celebration for three purposes. First, it's a pure celebration. After all, "The Hangover" broke 100 million yuan, which is really worth celebrating; Second, it is also a reward for the hard work of the employees these days; Third, that is to win over Gu Wenwu.

The more you get in touch with Gu Wenwu, the more you can find out that he is extraordinary. The current Wang Shicong's admiration for Gu Wenwu is no longer half a star. This man writes first-class lyrics, has an excellent ability to write scripts and make movies, and even has a lot of plans for propaganda work. If such a talent is not pulled in time, it will be a great loss.

"By the way, this is for you." Wang Shicong took out a bunch of keys from his pocket and handed them to Gu Wenwu.

"What is this?" Gu Wenwu didn't take it, but asked.

"That's the case, our group has developed a new real estate, the location is very good, and there are a few sets that no one buys, don't you rent a house now, although the house may be a little small, but it should be enough for one person to live." Wang Shicong said.

"Send me?" Gu Wenwu said.

"Don't worry, if I don't charge you money, you should do a favor, it's empty anyway, it's better to live alone." Wang Shicong said.

"I've always been useless, so forget about this house." Gu Wenwu waved his hand and refused.

Although Wang Shicong said that the house was small, Gu Wenwu would not really think it was small. And in this part of the capital, no matter how small a house is, the price is expensive. "The Hangover" is so good at the box office, as one of the investors, it's not that he can't afford to buy a house, so why should he want Wang Shicong. As the saying goes, eating people has a short mouth and a soft hand. If you can't do it, it's better not to do it.