Chapter 270: Simultaneous release

"Crouching Tiger, Hidden Dragon" is a standard domestic blockbuster. Pen, fun, pavilion www. biquge。 info has a high investment, famous actors, and a first-class team, and this configuration is the same from "Hero" to "Night Banquet". If it was placed in 2001, then "Crouching Tiger, Hidden Dragon" would definitely get a lot of attention. But it's 2007, and there are so many blockbusters every year, so "Crouching Tiger, Hidden Dragon" doesn't seem to be so conspicuous.

You said that you invested 100 million, how much did you invest in "The City Full of Golden Armor", 360 million, what is your 100 million? What, do you say that the starring roles are Zhou Yunfa and Zhang Ziyi, and the heroes and heroines of "Night Banquet" are still Ge You and Gong Li, no matter how good the actors are, they can't change the fact that bad movies are made. What, you said that the director was Gu Wenwu, no matter how awesome Gu Wenwu was, he could compare to Chen Kaige, who was still an honorary director of the Star Review Club at that time. And what "Wuji" looks like, I'm afraid there are still many people who can't understand it, after all, there is still a period of time before the five years that Chen Kaige said.

Even in the eyes of many people, the so-called domestic blockbusters are here to cheat money. made a bunch of bells and whistles, dare to say that it is a blockbuster, who is it?

It is precisely because of this that the promotion of "Crouching Tiger, Hidden Dragon" did not go smoothly, and due to some external reasons, it was even somewhat blocked.

"That's what you gave me?" After listening to the report of Propaganda Minister Li Qin, Gu Wenwu's face was a little bad.

"Mr. Gu, the Propaganda Department has been promoting according to the instructions you left before you went to Shanya, but I always feel that someone is secretly hindering us, in addition to the media that are good friends with us, other media don't seem to be very enthusiastic about the news of our movies, and in terms of the Internet, this situation is even more obvious, the water army we invited seems to be a little out of rhythm, and even many people hack our movies on the Internet, saying that our movies are similar to "Night Banquet", all of them are here to cheat money, So much so that now netizens don't seem to be very enthusiastic about watching our movies. Li Qin hurriedly explained.

Naturally, he blamed the failure of the propaganda on a villain, otherwise it would be his dereliction of duty.

"And what are your guesses?" Gu Wenwu asked.

"We are released on July 1st, July 1st is the prime time of the National Day, and there are many movies released on the same day, but our movies are the most popular, so it is the company behind these movies that it is the hand of the company, but because there are too many movies, there is no exact object." Li Qin said.

The tree is a big wind. Gu Wenwu sighed secretly in his heart, and he was in no mood to blame Li Qin anymore, so he asked instead, "Are the people from the United States Searchlight Pictures here?" ”

"I was about to tell you that on the third day of your trip to Shanya, the people from Searchlight Pictures came, and after watching the feature film of "Crouching Tiger, Hidden Dragon", they were very satisfied, and immediately signed a contract and agreed to our request for simultaneous release." Li Qin said.

"That's good." Gu Wenwu nodded, finally had something pleasant.

"Then use this as a gimmick and promote it." Gu Wenwu said.

"I understand, Mr. Gu." Li Qin said. He was relieved, it seemed that Gu Wenwu did not blame him.

……

If it weren't for the matter of the Xia Long Award judges that interrupted Gu Wenwu's plan, he would not have postponed the schedule of "Crouching Tiger, Hidden Dragon" to July 1. Although the July file is the National Day file, which is one of the best schedules of the year, the competition is really fierce. First of all, the biggest opponent is naturally "Rush Hour 3" starring Cheng Long. Cheng Long was able to make a name for himself in Hollywood, and the "Rush Hour" series contributed a lot, and this series is now out of its third part, which naturally attracted great attention. followed by Jay Chou's first self-directed and self-starred work "The Secret That Can't Be Said", with Jay Chou's fame, relying on his fans will not lose money, as well as movies such as "Fuse", "Contract Lover", "The True Colors of Men", etc., all of which can cause a lot of movement, and now they are all crowded together.

And in addition to the fierce competition, Gu Wenwu did not have high expectations for the box office of "Crouching Tiger, Hidden Dragon". He didn't dare to expect it to be a big hit like "Behind the Scenes", just that he could get the box office corresponding to its cast, which is not too much to ask.

Gu Wenwu is not unfounded to have such worries. I still remember that when "Crouching Tiger, Hidden Dragon" was released in China in the previous life, it won most praise, but many critics expressed disdain for this movie, saying that it was an oriental film shot by Li Case to cater to the tastes of Westerners. And because the whole movie is actually more literary and artistic, and the commerciality is not strong, so it is not very likable, so the box office in China is not very high.

Gu Wenwu is confident that this movie can become popular abroad, but in China, when competing with so many excellent movies at the same time, it is unknown whether Gu Wenwu can achieve good results. Therefore, in order to avoid being blamed for the poor domestic box office, Gu Wenwu decided to release it simultaneously at home and abroad. Of course, this foreign country refers to the country of rice. Other countries do not have such good relations for the time being.

As July 1st gets closer and closer, the movies that will be released on July 1st are also stepping up publicity. Here, Jay Chou's new song, the episode of "The Secret That Can't Be Said" was officially released, and the rumors that the two leading actors of the "True Colors of Men" crew were reported to be incompatible, and "Contract Lover" was not to be outdone, and the rumors that the two leading actors were in love because of the play suddenly spread. In short, everyone is well versed in propaganda, and everyone's attention has jumped from this movie to that movie, and then from that movie to another one. Entertainment is to entertain everyone.

Because Searchlight Pictures did not communicate with Qingyang Culture, Gu Wenwu didn't know that "Crouching Tiger, Hidden Dragon" was highly competitive in China, and it was also not easy abroad. Thanks to the fame of Gu Wenwu and Zhang Ziyi, Searchlight Pictures saved a lot of effort when promoting. But if you do a good job of publicity, others will not do badly, and some of them are better than you. The rice blockbuster "Transformers", which was released at the same time, was only two days later than "Crouching Tiger, Hidden Dragon", but the fan base of people is much stronger than your "Crouching Tiger, Hidden Dragon". It was followed by "Youth Musical" 2, "Youth Musical" once caused a good response in the United States, as its sequel, although it is a song and dance film, its potential should not be underestimated, not to mention "Pirates of the Caribbean 3: The End of the World" is eyeing it on the side.

In short, the current situation of "Crouching Tiger, Hidden Dragon" can be said to be internal and external troubles, and the final outcome of this movie can not even be predicted by Gu Wenwu, a traverser.

In such a situation, the premiere press conference of "Crouching Tiger, Hidden Dragon" began.