Zhou Tian pointed to the two production lines in front of him and asked again: "Manager Zhang, if we produce pasteurized milk now, can these two production lines be put into production immediately?" ”

Zhang Xiaosan thought for a while, thought about it for a minute, and replied: "Mr. Zhou, if we produce pasteurized milk now, there should be no problem with a little debugging of these two production lines." Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 As soon as the words fell, he was a little dumbfounded, because he noticed that the title that Zhou Tian called him was Manager Zhang, not Zhang Xiaosan or Master Zhang.

Although it is now joked that Jan hit ten people, nine of whom were managers, and the remaining one was the assistant manager.

But I have to say that the word manager does represent a certain status, in combination with what Erhezi told him just now, Zhang Xiaosan naturally understood, he wanted to say something to Zhou Tian, and the most unfortunate thing was to show loyalty or something, but for some reason, when the words came to his mouth, he couldn't say it.

"Manager Zhang, you arrange the workers, try to start it, and then come to the office to find me." Zhou Tian commanded.

About half an hour later, Zhang Xiaosan came to report the good news excitedly, saying that the two production lines of pasteurized milk were still usable, and handed the two cartons of pure milk that had just been produced to Zhou Tian.

Zhou Tian took the pure milk, his fingers didn't use any force at all, the outer packaging box of the pure milk was damaged, and the milk inside flowed down Zhou Tian's fingers, a table, and a few drops fell on Zhou Tian's pants.

Zhang Xiaosan saw that he was in trouble, and was just about to open his mouth to explain, but he was interrupted by Zhou Tian, he pointed to the broken milk carton and said: "Manager Zhang, you just took office today, and you are not familiar with it yet, no matter your business, but from tomorrow, we can't have a packaging box that will rot when you touch it, understand?" This is me, if I were a consumer, would they buy our products in the future? ”

"Mr. Zhou, leave it to me, if there is such a quality problem, you will directly masquerad me." Zhang Xiaosan issued a military order.

"After you, who will work for me, and who will develop and grow Xiaohuaniu for me?" Zhou Tian glared at Zhang Xiaosan, pointed to the pure milk and complained: "There is also the outer packaging of this pure milk, why do I look so awkward, you look at the outer packaging of pure milk of other competing products, it is clear that there is a heaven and an underground?" Just by appearance, the pure milk we produce now can not attract the attention of consumers, can not attract the attention of consumers, they will naturally not buy, consumers do not buy it, what else can our company talk about bigger and stronger? ”

With the entry of the new century, more and more enterprises have begun to pay attention to the packaging of their products, and some do not hesitate to spend a lot of money to hire professional designers to help them design the appearance and shape of their products.

According to the survey, three-quarters of consumers' desire to buy is due to psychological factors, and only one-quarter is due to the functional factors of the product.

Therefore, the packaging of a product is a factor that highlights the expression of the product, and at the same time allows consumers to condense their emotional factors on the packaging of the product, and stimulate consumers to pay for it by the outer packaging of the product.

Because of this, the packaging design of the product will be so important, it must be the concept, selling point, brand, symbol and even popular factors of the product must be presented skillfully, so that the product stands out from the many dazzling goods, attracts the attention of consumers, and improves its competitiveness.

"Mr. Zhou, I'll arrange it in a while."

"Manager Zhang, the outer packaging of the product is not busy in advance, you will let the laboratory for a while, test the latest pure milk, there must be no exceedance, in addition to this, you and I think about it, how can we start the first shot of our recovery of Xiaohuaniu Dairy?" Zhou Tian wiped his fingers with a tissue and said.

"Mr. Zhou, what you are talking about is advertising, the general factory advertising and promotion is nothing more than two ways, one: find a star to shoot an advertisement, and then send it to the TV series to play. 2: Spend money to implant soft advertisements in TV series or movies. ”

"Manager Zhang, what you said is a bit far, and when our company grows bigger in the future, we will definitely shoot advertisements." After Zhou Tian finished speaking, his tone changed and said: "But we are still a fifth-rate small factory, and what we are thinking about is how to restore the market share of Linxian and Qingcheng." ”

Zhou Tian is telling the truth, they are still a fifth-rate small factory, even if they do advertising and promotion, it will not play much role, for today's plan, only to resume production first, and then make plans.

"Mr. Zhou, if that's the case, we can only promote it through billboards." Zhang Xiaosan thought for a while.

The billboard he said refers to the large glass display board used to display or promote slogans in places with large traffic such as bus stops or stations, shopping malls and other places with large foot traffic.

At eight o'clock the next morning, whether it is in Qingcheng City, or in Linxian County and other surrounding counties, all bus stops and stations, shopping malls used to display or promote slogans in the large glass display columns, there are slogans such as "Rising Sun Dairy joins hands with Xiaohuaniu Dairy, and creates brilliance" and other slogans, in addition to slogans, there are cartoon versions of Xiaohuaniu 240ml pure milk shape, and "September 30, Xiaohuaniu new products are grandly listed" and other words.

Everyone didn't notice all this, they either looked down at their mobile phones, or they were anxiously looking in the direction of the bus, and they still muttered from time to time: "No. 24 buses have passed four or five, why haven't No. 15 buses come yet, and they will be late if it's late." ”

There was only a little girl of five or six years old, crawling in her mother's arms, looking boredly, suddenly, she stretched out her chubby little hand, pointed to the billboard, used her small mouth and said: "Mom, look, that animated doll is so cute, can you buy me one?" ”

Almost everyone turned their heads and looked at the billboard, the fashion elements, the beautiful pictures, the seductive cartoon patterns, instantly attracted their attention.

As far as the eye can see, the whole city is plunged into a sea of advertising billboards of Xiaohuaniu Dairy!

The bus stop sign is yes!

Inside the bus too!

Inside the mall still!

Overnight, the whole city was plunged into a sea of advertising billboards for Xiaohuaniu Dairy!

Within a day, everyone was talking about Xiaohuaniu Dairy and Rising Sun Dairy!

The power of advertising is endless, and under the bombardment, some people began to ask the owners of convenience stores or grocery stores about Xiaohuaniu Dairy's products.

Of course, these so-called buyers are all hired by Xiaohuaniu, and some are employees of Xiaohuaniu Dairy.

Under the continuous questioning of these people, these shop owners began to take the initiative to call and inquire about the purchase of goods.

The newly established Xiaohuaniu Investment Department, there is nothing to do in the morning, but the afternoon is very busy, after statistics before getting off work, just one afternoon, the six of them received 427 calls, including one hundred and thirty-three who want to act as an agent of Xiaohuaniu Dairy, and more than 200 are to purchase and sell Xiaohuaniu products.

Such an ending made more than 300 employees cheer in unison, and I don't know how long they haven't laughed so happily. (To be continued.) )