Chapter 100: Is This Really Good?
"Girl, please stay!"
The advertising manager of Wow Ga Ga Drink stopped Wang Tingting, who was in charge of arranging for them to come in, and then asked, "How much did Youshi spend to buy the naming rights?" ”
In this regard, Wang Tingting did not hide it: "200 million yuan!" After speaking, Wang Tingting chased Qiu Yang's footsteps and left. Pen? Interesting? Pavilion wWw. biquge。 info
Suddenly, these advertisers were dumbfounded!
200 million yuan! It's as high as 200 million yuan!
Lose your marbles! The CEO of Youshi is absolutely sick in the brain!
200 million yuan to buy the naming rights of a music program? And it's just a show that airs more than a dozen episodes!
No wonder the first-class special advertisements cost 60 million yuan!
Kneel! The heads of advertisers here are all on their knees!
Sixty million can't afford it! The two heads of advertisers left silently.
I can't afford to pay for 20 million second-class special advertisements! Two more people left.
In the end, only the beauty of Amilaizi cosmetics and the uncle of the wah-quack drink were left in the conference room, sitting without saying a word.
Lonely men and lonely women are in the same room, and everyone can guess what will happen next.
That's right, the uncle of the wah-quack drink went away dejectedly!
So the lonely beauty took out her mobile phone in disappointment to report the situation to her superiors, and finally left silently......
Soon, the news that Youshi invested 200 million yuan to buy "The Good Singing of China" spread, which instantly shocked the attention of countless people.
In an office of Beijing TV Station.
"Hey, big news! I heard that Youshi paid 200 million yuan to buy the naming rights of "Good Singing"! ”
"Brag! I believe in 200 million VND! ”
"It really sold for 200 million yuan! It was the news revealed by those advertisers, I heard that the first-class special advertisements of "Good Singing" were 60 million yuan, and the second-class special advertisements were 20 million yuan, so those advertisers who came to the door were scared away. ”
"Damn, did you really sell it for 200 million yuan? Impossible! Isn't there only 16 episodes of this show? In this way, the first phase alone will cost 12.5 million yuan! ”
......
Another office.
"What? The naming fee of "Good Singing" was sold for 200 million yuan? Where did you hear the news! Liao Feng glared and exclaimed.
The man said: "Just now, many advertisers wanted to buy the special advertisement of "Good Singing", and Qiu Yang told them personally, it is said that their first-class special advertisement also sold a high price of 60 million yuan, and the second-class advertisement was as high as 20 million yuan. ”
Liao Feng was hit hard in his heart, "60 million yuan for first-class special advertising? Is there anyone willing to buy this? ”
The man shook his head and replied: "No, those advertisers have run away, who is so idiot to spend 60 million yuan to buy a special advertisement." ”
Liao Feng was still frightened by the naming fee of 200 million yuan, he didn't want to believe that it was true, because the program "Let's Fight Together", which he is now planning and responsible for, only sold 60 million yuan in naming fees, which is already a record-breaking price for other variety shows, but compared with "The Good Singing of China", it is only equivalent to the other party's first-class special advertisement.
"Impossible! 200 million yuan is too exaggerated! Liao Feng didn't believe it when he was killed.
"I also suspect it, but this is indeed what Qiu Yang said personally, why don't I go and check it? Maybe it was hyped up by him and Univision. The man said.
Hype? It's really possible! The "This is Life" advertisement titled by Youshi has not been digested yet, how can it be possible to spend so much money to buy the naming rights of a music program!
After a while, after knowing the real situation, Liao Feng sneered disdainfully: "What a 200 million yuan naming fee!" This is really laughing at me! ”
Saying that, Liao Feng really laughed twice, because he had learned that the so-called 200 million yuan naming fee was based on the premise that the average rating reached 4%, and if the average rating did not reach 4%, it would be only 50 million yuan in naming fees.
The ratings are 4%! It's no wonder that Liao Feng couldn't help but want to laugh.
"I'll just say, who is so idiot to spend 200 million yuan to buy the naming rights of a music program, even if they invite the singer queen and queen, the ratings can only break through 3% at most, and thinking that the average rating will reach 4%, it's just a pipe dream!" The man said.
Liao Feng sneered and said, "This guy has a good idea!" still wants to use 200 million yuan in naming fees to pit other advertisers, but unfortunately people are not as stupid as he imagined, and the first-class special advertisement of 60 million yuan is only an idiot who wants to buy it. ”
Soon, well-informed individual advertisers also learned about it.
"Holy! It turns out that the naming fee of 200 million yuan is empty! I really thought the ratings were so easy to increase! also has an average rating of 4%, and he will laugh to death if this show can reach 2% ratings! ”
"Hehe, 200 million yuan naming fee! To put it bluntly, it's just 50 million! I still want to use this to fool us advertisers, and the first-class special advertising is embarrassed to sell at a price of 60 million yuan! ”
In the office of the program team of "Good Singing of China".
"Director Qiu, everything you ordered has been done!" Wang Tingting said a little strangely.
"Hmm!" Qiu Yang smiled slightly.
Liu Jingling asked suspiciously, "Qiu Da, is this really good?" ”
Zhang Jiang was also puzzled and asked: "The 4% rating is too high, we will definitely be laughed to death when this news spreads." ”
Qiu Yang asked confidently: "What is the response to our program on the Internet now?" ”
Liu Jingling replied without thinking: "The current response is very good, because of the four mentors, many netizens have expressed their anticipation, and in recent days, they have been on the top 15 of Weibo's hot search list." ”
"How does it compare to before the broadcast of "This is Life"?" Qiu Yang asked again.
Liu Jingling thought for a while and replied: "That must be more attention-grabbing than before the broadcast of "This is Life". "There is a singer and queen, no matter how bad this show is, their fans will look forward to it with the mentality of watching it!
"Isn't that right?" Qiu Yang said: "Now that the first episode of the program has been recorded, many live audiences are still unsatisfied and addicted. In this way, they will become the mobile billboard of our show, telling the people around them about the scene. In addition, the vast majority of the tens of thousands of contestants who signed up for the competition will watch the show, especially the ones who are eliminated, which is equivalent to playing a large mobile advertisement, so reaching an average rating of 4% is a breeze for us. ”
"But what does this have to do with the fact that we deliberately revealed the naming fee conditions for cooperation with Youshi?" Zhang Jiang didn't understand it, and now other colleagues on the TV station are laughing at their whimsical daydreaming, and this is all because Qiu Yang wants to reveal this matter.
"Zhang Jiang, Zhang Jiang, you still don't understand my intentions!"
Qiu Yang said earnestly: "If others laugh at you and think you can't do something, what will happen if you succeed in the end?" ”
"Then you can slap them in the face with pride!" Zhang Jiang replied without thinking about it.
Qiu Yang said: "Isn't that right! When the time comes, when the show is broadcast, our ratings will be like a slap in the face, slapping into the faces of those guys! ”
Forehead...... Zhang Jiang and others were speechless, with an average rating of 4%! They don't have any confidence at all, but Qiu Yang doesn't know where he gets his confidence......
ps: Thank you for the really poor, ahh