The advertisement for Yimei juice has finally begun to be officially broadcast on the platform.

Unexpectedly, these two advertisements were first placed on online platforms.

Yimei is obviously not short of money, major video sites have seen their advertisements, the palm-sized window, in fact, it doesn't have much effect, but they are different from those rough online ads, they are undoubtedly unique.

It's just that the advertisements placed on this kind of platform, even if they receive attention, are only eye-catching in the advertisements themselves, and it is difficult for models to be taken seriously. But what is even more unexpected is that there is a second step of Yimei juice.

On Weibo, they announced that they were going to partner with the famous star-making company SREB to launch a project called "Yimei Girl", which was used in their online ads, which would take you directly to the event page after the ad was played.

This project is similar to a draft, where the girls selected through the guò online draft will sign a contract with the Sreb agency and will be the spokesperson of the Italian American juice.

This originally had little to do with Bai Crane Taro, she did shoot an advertisement for Yimei juice, but she was an advertising model, not a spokesperson, and had nothing to do with the product, and Yimei's publicity had nothing to do with her at all.

But what I didn't expect was that Yimei Juice actually used the juice promotional photos taken by her and Yang Baoshan as the promotional photos of "Yimei Girl", and marked it next to it, to the effect that this is a specimen of "Yimei Girl".

The project of "Yimei Girl" is indeed a hit on the online platform, because many domestic celebrities forward - SREB company also has many Xiaohuadan artists, and Jian Shun's Weibo registered with Bai Hetaro and Yang Baoshan also played a role at this time.

Yimei Juice also deliberately circled two models on its official Weibo.

Because of their good looks, Bai Hetaro and Yang Baoshan's Weibo also gained some fans.

She thought, is this Jian Shun's method, let her shoot Yimei commercials, and then make herself famous through the guò project.

However, there is always a feeling that there is something wrong with the links.

Bai Hetaro didn't think about it, because her mind was not here at all.

She still remembered what Zhuang Yan had said to her that night.

"I'll take you the first step."

"I'll take you ......," Bai Hetaro muttered softly, rubbing the Givenchy lipstick in the drawer.

With new manuscript paper in front of her desk, Zhuang Yan hopes she can design a series of ready-to-wear.

"I......" Bai Hetaro said softly.

Zhuang Yan wanted her to design it.

Zhuang Yan trusts me.

The white crane taro, who has received this realization, is obviously caught in a kind of self-satisfied feelings.

I have to say that the white crane taro has indeed caught up with a good time, IRIS is a sub-brand of INES, a mid-to-high-end brand, the main consumption is positioned as a youth, mainly for the Asian market.

Among the many sub-brands of INES, IRIS is the worst in sales, one is that the price is relatively expensive, its price is almost close to INES, and the other is that the style has no way to attract young people.

After Zhuang Yan came to power, she first launched a promotion for the price of IRIS, but the sales were still unsatisfactory.

"Cris," the blond-haired and blue-eyed man looked at Zhuang Yan sitting in an office chair, "you want to come to Asia, this is your place, you are familiar with this place, so the boss agreed, since it was the boss himself, of course I can accept you, but I don't want you to come here just to relegate clothes and those low-end brands to a position - you have to understand what the concept of luxury is, its first element is expensive and unattainable." ”

Zhuang Yan, who was sitting opposite him, hooked the corners of his mouth and smiled lightly: "Joe, you have to understand that the positioning of IRIS is not a luxury in the first place - you are in IRIS, not INES. ”

She paused: "Moreover, I don't need a loser to preach to me. ”

Zhuang Yan's words were so direct that Joe's smile cracked.

Then he laughed heartily, "So what, dear Cris, even if you adjust the price, it still sells so badly - it's obviously not something that will make HQ happy." ”

Zhuang Yan's demeanor was still calm: "Yes, so I'm quite embarrassed now, after all, I'm not the kind of person who can't sell his garbage clothes at a good price, and the industry evaluation is a mess, which makes the headquarters feel embarrassed and can laugh so calmly." ”

I almost gritted my teeth: "So you mean you were sent by headquarters to save me?" ”

"Oh, if you're willing to take me as a way to save you, I don't mind, it's true, after all."

"Cris—" Joe stood up a little angrily.

Zhuang Yan shrugged, "If you want to resign, I welcome you to submit your resignation to me." ”

"Of course I'm not quitting," Joe took a deep breath, "I'd like to see how you save Iris." ”

"At least not by sleeping with a designer." Zhuang Yan smiled slightly.

That smile, if the demon wields a trident and wants to devour his own soul.

Feeling unable to breathe, he angrily got up from his chair and walked out of the office.

He walked in a hurry, with a wave of anger, and even when he closed the door, one could not help but wonder if the door could withstand it.

As soon as he left, Zhuang Yan sat down on the chair as if he had been drained of all his strength.

In front of Joe, of course, she is calm and calm in disguise, and Joe is right in one sentence, even if she adjusts the price, Iris's sales are still very poor.

Of course, this price adjustment cannot be an overall price adjustment, Zhuang Yan used a more ingenious method to test the market - users who buy on IRIS's online sales platform can enjoy free delivery services, as well as a 20% discount on the payment page, and a special selection of products in a special area - all the products in this are 3% off.

The original price is three folds, which is basically equivalent to the price of the mass youth clothing store, so Joe thinks that she has lowered the brand grade.

Even so, sales were only a few tenths of a percent higher than usual.

Zhuang Yan closed her eyes and rubbed her eyebrows.

At this time, there was a knock on the office door.

The person who came was Zhuang Yan's secretary.

"Director, the blueprints for the new outfit have been delivered."

Zhuang Yan bowed slightly, and the secretary put the design drawings in front of Zhuang Yan, Zhuang Yan opened it and looked at it, flipped it twice, let out a sneer, raised his hand and threw it into the shredder at hand.

The shredders are put into operation, grinding the freshly baked design drawings to shreds.

The secretary continued quietly: "Miss Bai, who you instructed before, is here, and she is in the reception room downstairs. ”

Zhuang Yan paused before saying, "Please ask her to come up." ”

***

It was the first time she came to the headquarters of IRIS, and she had heard of this brand, which was a sub-brand of INES, a sub-brand made by INES for the Asian market, but few people could associate it with INES, because most of the styles were old-fashioned, obviously imitating INES's style, but they made changes to the original style, which seemed very cumbersome, even if it was not an old-fashioned style, it was too exaggerated.

It looks like a knockoff version of INES.

Only then did Bai Hetaro know that Zhuang Yan came here from the United States and took over IRIS.

Iris has the meaning of phalaenopsis, so the logo is made into a phalaenopsis style.

Phalaenopsis gives people the impression of freedom and enthusiasm - at least that's what the white crane taro thinks.

But by blindly borrowing from INES' design, Iris seems a bit nondescript and completely contrary to its original intention.

Just as Bai Hetaro was staring at the Phalaenopsis logo in front of the door, Zhuang Yan's secretary came down and asked her to go upstairs.

"I think you're familiar." As we entered the elevator, the secretary said.

Bai Hetaro was stunned: "Yes, but I haven't been here......"

"I remember," the secretary smiled, "you're the 'Italian girl,' aren't you?" ”

White Crane Taro: "......"

"Your ads are excellent." The secretary said.

Bai Hetaro was flattered and hurriedly thanked him.

With a "ding" sound, the elevator reached the top.

"The director's office has arrived." The secretary smiled.

Bai Hetaro hurriedly walked out.

Zhuang Yan's office is large, but it looks a little empty, after all, she has only been in office for a short time, and many things have not yet been fully taken over.

At this moment, Bai Hetaro stood at the door of Zhuang Yan's office, a little uneasy.

When she showed her uneasy feelings, her hands would unnaturally rub the corners of her clothes.

"What are you doing?" Zhuang Yan's voice suddenly came.

Bai Hetaro found her sitting in a chair, and unexpectedly, she wore a pair of glasses, her eyes rolled up, and she happened to be looking at herself for a long time.

Bai Hetaro couldn't say a word.

Zhuang Yan raised her eyebrows.

Seeing that Bai Hetaro was a little nervous, she asked again, "What do you want to drink?" ”

Only then did Bai Hetaro come to his senses and said slowly: "Coffee is good." ”

"Sit down." Zhuang Yan raised her chin slightly.

Bai Tsuru sat in the place where Joe had just sat up.

Seeing Zhuang Yan getting up and making coffee, Bai Hetaro just wanted to say no, but when the words came to her lips, she felt that she was too hypocritical, so she changed the topic and asked, "Are you looking for me...... For what? ”

To be honest, she was still very surprised when she received a call from Zhuang Yan at home.

Zhuang Yan didn't answer, she delivered the coffee to Bai Hetaro, and then pulled out a picture album and handed it to Bai Hetaro.

"See for yourself, and then sue me if you have any ideas."

Bai Hetaro glanced at Zhuang Yan and found that the other party was still calm, she lowered her head and opened the album.

It's more like a picture album, but it's a design -- it's all about all kinds of clothes.

Bai Hetaro felt a little familiar.

It wasn't until she saw the skirt that Wang Xiangting gave her during the audition that she realized what it was.

This is the design artwork for the INES costume design.

But it's not like it, the skirt that Wang Xiangting gave her was obviously red poppies, but here, it became a yellow chrysanthemum, and the main color was also changed, in short, the two colors were matched together, and the color matching was very bad.

She continued to flip back, and soon she understood what the book in her hand was.

It is a costume design drawing of IRIS all the time.