When Ding Wei boarded Li Yuan's car again, he saw Li Yuan's sulfuric acid face full of confused expressions.

"What's wrong?" Ding Wei asked.

Li Yuan looked at Ding Wei resentfully: "Maybe you really have some special charm, right?" ”

Ding Wei was made to tremble by this expression, locked in the back seat and said, "Uncle, your face is full of pits, it's too scary to make this expression." ”

Ahem!

Li Yuan coughed dryly to hide his embarrassment: "Early this morning, in an hour and a half of effort, I received more than 30 phone calls, oh, to be precise, 34 calls, and each of them is the same as a fortune boy, inviting you to advertise and endorse their factory, 300,000, 500,000 will not bargain, and only one will let you go over for a face-to-face interview, is it that these private entrepreneurs like to be like you?" ”

Ding Wei was also surprised, and asked rhetorically: "What kind of factories are they?" ”

"Oh, by the way, there was a transportation company before, and I talked to it for a long time in person, but I just felt that these people were not very reliable, on the phone today, they were all cement factories, brick factories, nail factories, breeding farms, milk factories, plastic products processing factories, soy sauce factories, etc., and so on......" Li Yuan was also a little surprised, these factories gathered together, and included all the clothing, food, housing and transportation in people's daily lives.

"Among them, the most willing to give money is a steel mill, as well as a brewery, a paper mill, these three are 500,000 yuan, and if they can't do it, they can increase the price, I feel that either they have money and have nowhere to spend, or the factory is in debt and is ready to find a project to transfer funds." Li Yuan said. However, in recent years, there are fewer and fewer people who have money to spend, but they are making accounts through various means, and more and more debts are transferred.

Ding Wei was a little entangled after listening to the basic introduction of these factories: "Do you think I am a homely woman or a hard-core woman?" You don't think they really think I'm a good and cheap star, do they? Will such a different kind of work affect my image? ”

"No, most of these are township enterprises, large enterprises, and the advertising plan will radiate to the city-level area, and it will not affect your great image in the hearts of the people of the whole country." Li Yuan persuaded and complained: You still care about your image when you almost become famous?

"You say, let's talk about it all, or do we have a few options to do?" Ding Wei asked.

"Try to talk about it all, if you get all of this, you basically don't have to worry about not working this year." Li Yuan said.

Ding Wei calculated this account in his heart: "If these are all calculated, it can't be tens of millions?" Wow, I'm going to be a rich woman right away?! But what's going on at this time? What time did you schedule for this work? ”

Li Yuan coughed dryly and said: "Even the work that has been talked about now has been arranged until the beginning of June, and everything is still completed as planned, if this is delayed for one day, and that one is delayed for one day, you can be busy at the end of June and the beginning of July." ”

Ding Wei, who was a little irritated by such close work, grabbed his hair and said: "In short, the work is temporarily received so much, so that I can have a few days this year without looking at your face, uncle!" ”

The corners of Li Yuan's mouth tugged and said, "Hey, my face is obviously very exciting, okay?" ”

……

Time is like an old thief, inadvertently stealing youth and then quietly slipping away.

During this time, Ding Wei was like an old cow, running around on various occasions, live broadcasting, and taking pictures. After Li Yuan expanded the team, Ding Wei's work became more planned and had his own distinctive personality.

And this form of live advertising is also becoming more and more popular, with more and more celebrities of all sizes participating, and most importantly, the global live broadcast advertising shooting of Yan Fangti, the most beautiful Chinese actress, has pushed this type of form to a peak.

Of course, the same form, in the hands of different people, will play with different styles and fun. Although the public has gradually forgotten Ding Wei, the first person who started this form, for stars who want to accumulate fame and gather attention in this way, Ding Wei's initial shooting plan and the latest shooting plan are both objects to be studied.

Unconsciously, Ding Wei has gained a lot of popularity in several entertainment circles at the ladder level, but she doesn't know it herself.

There are some little stars, small Internet celebrities, who want to become famous after learning from Ding Wei's footprints, obviously there is no advertisement, and they also want scholars to shoot live broadcasts of underwear advertisements, but the style is too low, so that the relevant departments directly come to the door and hang up the black screen.

Of course, there are also good plays, a musical instrument dealer, recruited five beautiful girls, not only to shoot their beautiful skin and face, but also to shoot the bitter smell behind them, several girls played and sang for a while, and then there was actually Junteng Company in the past to sign them to package it, with the name of "Xiangyin Wuyun" debut, directly had a large number of die-hard fans, followed by also learned Ding Wei's model, spent money to open the live broadcast room, the activities in front of the stage, are all in the live broadcast room, in a very short period of time on the Internet has a high reputation.

They are among the top beneficiaries of this type of format.

Just when some people are going up the pattern. Although Ding Wei's business continues, how do you feel that the style is in the horizontal development. Ding Wei also asked Li Yuan about this question, no matter what the real reason was, Li Yuan gave an answer very simply, admitting that he did not have enough resources, or that the resources were taken hostage, and he could only barely maintain the situation in front of him.

Then further explain: the entertainment circle composed of online media and the entertainment circle composed of traditional media are two groups that are similar but incompatible, with few overlaps and many exclusions. Just like TV stars coming to the Internet to do live broadcasts will make people feel awkward, and online celebrities are at a loss when they go to TV stations, this is because the style and temperament of the two circles are too different.

"You don't always look at the prosperity of those people, you must know that you are the best group of people on the Internet now, the number of fans is no less than anyone, those two or three million viewers who watch your live broadcast in your live broadcast room every day are not fake, and those daily rewards cannot be fake." Li Yuan finally concluded.

Although I felt that it was wrong, I couldn't find the words to refute it, so I could only acquiesce.

Recently, with more and more work, Li Yuan's feelings for Ding Wei have become more and more awkward, but he can't say it. I always feel like he's tricking himself, but it doesn't look like he's running around so hard to get work for himself.

At the end of this conversation, on the third day, Li Yuan found Ding Wei a job on a TV show, which was called a beautiful name to let her feel it, so as to relieve her psychological doubts.

It's a kind of show like 'you guess I guess everyone guess', with some interviews, anecdotes, sketch performances and other elements mixed up.

Ding Wei wore everyday clothes, performed a knife, and then asked the guests to guess what she was doing.

Several celebrities who have also done live advertising broadcasts are stunned and pretend to be confused, and they all pretend not to know as if they are cute, and then Ding Wei quit after the host proudly announced the answer.

Played less than twenty minutes in total. But there are almost two hours of preparation and waiting time, and the dirty things that happened in front of and behind the scenes in these two hours directly cast a shadow on her heart, and in addition to Li Yuan's chatter from time to time, Ding Wei's appeal to the TV and the mainstream media's attention dropped directly to the freezing point.

By the time it was broadcast, Ding Wei's appearance time was cut to less than ten minutes.

In fact, Ding Wei was recognized by many viewers the moment she came on the stage, and when she performed a few scenes of kicking and boxing, she also interacted with many audiences, and even had mobile phones. But all of these shots were cut out when they were broadcast.

It's not that the TV station deliberately showed Ding Wei's face. Because Ding Wei didn't even have the qualifications to make the TV station give him a face, the arrogant TV station only regarded Ding Wei as a temporary Internet wonder and showed it to everyone. How can it be possible to put more time on Ding Wei, as long as the front and back are clearly explained, and all the selling points and burdens are out, there is a little time left, and there is a little bit left. More time can be done.

No matter how well Ding Wei performs, there will be no more shots.

There is only one reason for all this - there are not enough coffee seats.

There are different opinions about how to determine the coffee position, as if there is only a tacit understanding and no standard.

In fact, there are several reference standards here.

Honors, box office appeal, ratings contribution rate and other hard criteria are all traditional entertainment circles that belong to the film and television industry, how to position the new generation of stars who do not belong to the traditional sphere of influence in the current pan-entertainment era, and how should they be referenced?

We are now in the age of categorization and focusing. From online novels to online games to online songs and online dramas, to traditional film and television dramas, they are all experiencing this era of continuous market segmentation and audience segmentation.

So what needs to be divided now is that in a small circle and a small audience, the identified coffee position, then the coffee position in the middle circle, the coffee position in the big circle, and the coffee position in the entire entertainment industry.

For example, the e-sports online live broadcast industry, which is very popular now, can be roughly divided into technical anchors and entertainment anchors, which are very good in e-sports entertainment anchors and belong to the top coffee position, so let's take a look at it in the entire e-sports anchor circle, then put it in the entire game anchor industry, and then look at it in all anchor categories, and then put it in the online entertainment industry, and then look at it in the entire entertainment industry, and then look at the world entertainment industry.

Of course, the higher the attention accommodated by the cotery, the greater its natural advantages.

From the small circle to the large circle, in addition to the three similar standards, how to balance the position of each other, then also start with the division of the anchor's circle-

The first method, in a number of professional media after subdivision, how much of the main position of the media is occupied by the positive news of the anchor, and what position, for example, a hundred competitive game media, the news of a certain anchor is reported by all the media in the main position, then he\\She must be the top celebrity in this circle, and so on, if an anchor is married, only his audience knows and other anchors who are very good with him know, but the media does not have any reports. Then he can be characterized as not in the stream at all.

So how much media attention is used to balance the calculation, with the attention of comprehensive media, in the whole world, choose a hundred world-class comprehensive media, and use their attention to calculate, then we Xi Da must be one of the world's top coffee positions, and a certain Internet celebrity does not even have a coffee position with a lead word.

Another method, also starting from a small circle, selects a certain number of viewers, such as 10,000 people, in an hour, how many people are searching for news that follows a person, and for how long, such data can show the attention of this person in the audience group. Of course, it also has to be positive news.

By summarizing the data of both the media and the audience, it is basically possible to determine a person's influence, that is, the coffee position. It can also be analyzed through these two data, a person is very popular, but it is a fake fire at all, and a person has a high personality, but it cannot be realized at all.

In the eyes of some traditional forces, Ding Wei's existence, in the entire entertainment industry, is simply a pseudo-obvious that relies on constantly brushing hot news, and cannot be realized into real existence, and can only be hidden on the Internet.

However, Sister Eight's hand knife can really cut eight boxes in a row!