In Zhao Lei's expectant gaze, Lin Yiwei opened her mouth.

"Mr. Zhao, the average cycle of general innovative products from their launch to their natural acceptance by the market is 3 years."

Zhao Lei's eyes suddenly dimmed: "3 years? The daylily has been cold for 3 years, how can I survive it. ”

Indeed, in all of Zhao Lei's calculations, only marketing was omitted, and he didn't take it into account at all for the product maturity cycle.

Now, I vaguely feel that Zeng Biao's words make sense, and one of the important scoring contents of the school creative competition is whether it can be quickly accepted by the market.

From this point of view, Zeng Biao's improved Walkman has occupied an unprecedented market height, it is originally a product that is generally accepted by the market, and innovation occurs on old products, which can attract more public attention.

I patronized the research and development of products, and I did not study the rules of the creative contest.

Could it be that he was defeated before he fought?

As if seeing through Zhao Lei's thoughts, Lin Yiwei added: "Zhao, it is true that as you feared, if your product cannot occupy the market immediately, your early investment is likely to be wasted." ”

Zhao Lei carefully calculated that the total cost of developing this mobile music is forty or fifty thousand yuan, and if he can't make a lot of money immediately, not only will the forty or fifty thousand yuan come to naught, but it will also greatly affect his life plan.

He stared at Lin Yiwei's flickering big eyes: "Classmate Lin, you said just now that there is a way to shorten the cycle?" ”

The beauty sighed lightly: "Yes, classmate Zhao, I have been thinking about this for a long time, and there are many ways to shorten the cycle, but none of them need to cost a lot, and it is not something that ordinary people can afford." ”

"Let's hear it first."

"Well, the so-called shortening of the cycle, to put it bluntly, is to let most people use it and say it is good. At present, there are three methods commonly used by merchants, one is free promotion, which you can't do; The second is to bombard yourself with advertising and raise awareness as quickly as possible, which is not going to do either. The third method is to reduce the ...... of audio-visual products to the shortest time and the shortest cycle."

"What is it?" Zhao Lei interrupted anxiously, he wanted to get an answer immediately.

Lin Yiwei stared at him: "Please endorse celebrities." ”

"It's like nothing." Zhao Lei almost fell on all fours and fell on the sofa chair.

The atmosphere at the scene suddenly became solemn, and everyone knew that there was no other shortcut except these three roads. In addition to the points of innovation and practicality, the most important one is the short-cycle sales potential, which accounts for 40% of the score.

The sales potential is scored by more than a dozen judges on the spot, according to their own experience, and the main basis for judging is the acceptance process by consumers. The so-called short cycle, in fact, depends on its possible sales within three months, and the reference standard is the market sales rate of similar products.

Comparing Zeng Biao's improved version with Zhao Lei's mobile music, even if the two are tied in terms of innovation and other points, Zhao Lei is obviously at a disadvantage in terms of final sales potential.

It's not just a disadvantage, it's a complete defeat.

If he can't win the championship, Zhao Lei's products may be included in the cultivation products, that is, slowly observe the future table. For other students, this is also an acceptable reality, but for Zhao Lei, not winning the championship is equal to zero.

Because, judging from the previous competitions, millions of yuan of large funds are only invested in champion products, and there is no precedent for investing in potential products, and the maximum amount of financing that potential products can get is only a few hundred thousand yuan.

In silence, Li Xiaorong looked out the window and opened her mouth faintly: "Yiwei, if you can invite a famous celebrity to endorse you, how many points can Zhao Lei's products score in terms of sales potential?" ”

"Out of four, 40." Lin Yiwei replied without thinking, "I have studied the judges' scores in previous competitions, and I have also studied the changes in the sales of products by celebrity endorsements, and I found a very interesting phenomenon. ”

"What?" The three of them asked in unison.

"The more famous the star, the greater the pull effect on short-term sales. For example, kung fu superstar Jackie Chan endorsed a learning machine, and within a month, the sales of this learning machine skyrocketed by 20 times. This shows that the herd mentality of consumers in consumer electronics is very huge. ”

Li Xiaorong nodded, she also studied economics, so it is impossible not to know this.

"How much does the endorsement fee cost?" Skinny Monkey asked.

"Two or three million is the least." Lin Yiwei replied faintly.

"Smack." Zhao Lei lit another cigarette, took a deep breath, and hung his head wordlessly.

Not to mention two or three million, even twenty or thirty thousand, he can't do it now. It seems, is it really exhaustive? What about the original rhetoric and ambition?

Lin Yiwei couldn't bear it: "Classmate Zhao, I hope what I said is wrong, and I hope this will not affect your mood." ”

Zhao Lei raised his head: "No, classmate Lin, thank you very much for the reminder." I really don't understand the sales side, and if I don't have your reminder, I'm afraid I'm really too optimistic. ”

Li Xiaorong gave him an encouraging smile: "Ah Lei, it's okay, you can't win the championship this time, you can still sprint next time." ”

Zhao Lei's gaze suddenly became extremely firm: "No, Sister Rong, there is no next session in my life." Although the road is far, the line will be reached; It's hard, but it's done! There is still a month to go, I want to make the product first, and then with its originality, I will completely impress the judges and subvert the tradition of previous competitions! ”

Lin Yiwei smiled and raised her glass: "Come, classmate Zhao, toast to your courage, we sincerely hope that your wishes will come true and become a hero who subverts the rivers and lakes!" ”

The encouragement of the beautiful woman dispelled the gloom in the banquet, and Zhao Lei briefly put aside his worries, and the atmosphere became active again.

He suddenly remembered something, looked at the beautiful Lin Yiwei and asked: "Hey, by the way, classmate Lin, I also have a strange thing for a long time, I don't know whether to ask or not." ”

"Hmm." Lin Yiwei answered, her long eyelashes flickering, staring at Zhao Lei.

"You are obviously from Sichuan Province, why do you often have a little soft language in your accent from the water towns in the south of the Yangtze River? It is somewhat similar to Sister Rong's native accent. Well, to put it bluntly, your Sichuan provincial dialect is not particularly standard, but if you don't listen carefully, you really can't hear it. ”

"Sneer......" Lin Yiwei smiled beautifully, gently covering her mouth, but did not speak.

Li Xiaorong also smiled, and hurriedly stepped forward to block the car: "Hehe, Ah Lei, your observation is really careful, Xiaowei has been in college for a year, and you are still the first person to ask this question." ”

"So what is the answer, Sister Rong, you must know." Zhao Lei looked at Li Xiaorong.

Li Xiaorong shook her head mischievously: "There is nothing to say about this." ”

"Why?" Zhao Lei felt extremely strange.

Li Xiaorong shook her head like a rattle: "Ah Lei, there will be a lot of private problems between girls, and there are some things that you can't pursue too deeply." When you know about it in the future, you will naturally know about it, but for now, it is better to keep it as a secret, and you should not tell anyone else. ”

Since the beauty is not allowed to investigate deeply, Zhao Lei is helpless.

At this dinner, Lin Yiwei brought a reminder to Zhao Lei, and also brought a mystery, why is her accent a question that cannot be investigated?

Like, there's a lot of article in this.

Indeed, the water in it is very deep, and Zhao Lei can't unravel it now, but when he unravels it, he will see that the world is so different.

At the same time, when he solves this mystery, an extremely dangerous battle will come with bloody wind and rain.

……

It's summer vacation.

Due to the competition in early September, the students who participated in the creative competition will return to school at the end of July and the beginning of August, and in addition to receiving training from the school, they are also nervously carrying out the final improvement of the product system.

From today to the beginning of the competition, Zhao Lei will go all out to complete two things, first, the number of repair shops to make 100,000 yuan, at least by the end of July, to complete a net profit of 50,000 yuan, because this is the cost of developing mobile music. The other 50,000 yuan is used for the promotion of the product after it is put into the market, which can be slightly slower; The second is the successful development of mobile music.

For the first point, that is, to earn 100,000 yuan as much as possible, the thin monkey expressed great doubts, because judging from the turnover in the past few days, it is basically stable at two or three hundred yuan, even if it doubles in the next few days, it will only be five or six hundred yuan, at most 20,000 yuan a month, which is several times worse than the gap of 100,000 yuan.

The business in the county can basically be measured according to the per capita computer ownership, and the forecast of an average of five or six hundred yuan per day has basically reached the ceiling, and there is no possibility of growth.

Zhao Lei seemed to be okay, as if he was confident again, which made the thin monkey feel strange. However, when he thought that Brother Lei often acted superbly, he stopped asking.

Zhao Lei doesn't know much about marketing, but he has personally experienced the development process of digital repair and even the IT industry, and he can be regarded as a person who has come over.

If you were to predict its future growth based on average daily sales, you would be wrong. In fact, this industry will be eliminated in five or six years, because various software companies will soon develop automatic repair software, and in the future, simple digital repair will enter the era of free applications.

In the past five or six years, or even a shorter period of time, the repair industry has quickly entered a period of fission growth since the day it was born. The so-called fission type is one to two, two to four, four to eight, extremely fast.

But Zhao Lei can't wait until this fission period, he doesn't need a fission period, and the number of repairs to the industry is fission, it's just a small industry, in Zhao Lei's life plan, it's just an auxiliary means of making money, and there is no need to do it as the main business.

He was not waiting for the fission period, but for one thing before the fission period began: competitors would appear immediately, and the more the better.

This incident is destined to happen soon, and it can't escape Zhao Lei's calculations.

On the evening of July 1, Zhao Lei packed his luggage and prepared to go back to his hometown. His hometown is in a small town dozens of kilometers away from the county seat, and his parents are employees of the radio parts factory in Zhenli County.

Several gadgets for moving music, which could be replaced by radio accessories, decided to take advantage of his parents' technology.

In the past few days, because of the final exam, he has not met Lin Yiwei and Li Xiaorong, because he has to say goodbye for nearly two months during the holidays, he plans to say goodbye, and he doesn't know if the school girl has left the school.

In the distance, he saw a luxury bus parked downstairs in the graduate school, and a handsome boy was walking towards the door.

Zhao Lei suddenly stopped.