On the way back, Ou Yin and Yu Zheng discussed the preparations that needed to be made before the opening of the travel agency.

Both agreed that propaganda was a must.

A company that makes money from tourism, if it is reluctant to invest even the publicity money for the opening of the business, those onlookers will probably know how much money the boss of your company has, and they were originally ready to treat you as a competitor, but they have also become indifferent to you.

Regarding the opening, Euro Yin already has a complete set of plans to implement, but they are all very general and not detailed, Yu Zheng said to her: "From tomorrow, we need to spend money on publicity in Donghua Daily." Not to mention the front page of the daily newspaper, at least two or three pages, we have to put out the signboard of the heart travel agency. Until the opening day, we directly spent a lot of money on the front page, and carried out comprehensive publicity all over the world. ”

"In the travel channel column group of the TV station, we will definitely call the other party to come for an interview, and even spend a sum of money to hire a professional team to advertise."

"When opening, it is best to invite people from the tourism bureau, this is a kind of exposure of connections, and it is also a piece of advice from a competitor in the same industry, no matter whether it is white or black, everyone is not unable to invite people."

"The last one is very important, and that is that we also have to do online hype."

"The purpose of the hype is to become the focus of the current Internet topic in a short period of time, relying on the power of netizens to push us to a peak of public opinion, so that it is impossible to think of not being famous."

One by one, Yu Zheng explained it in detail and analyzed it very deeply.

No one knows the power of the Internet better than Yu Zheng, in this era when Internet verbal wars are not too important, hiring a water army to brush posts 24 hours a day, with only one purpose, that is, to publicize the people and things mentioned in the post.

The first few points, Euro sound is still acceptable, but this last one, what does the online hype mean?

Yu Zheng explained to her: "Hire a large number of sailors, and at the local forum in Donghua City, around the opening of the XD Travel Agency, create a topic to make a big move." ”

Euro Yin asked him, "What topic to use as a breakthrough?" ”

Yu Zheng smiled and said mysteriously: "The topic is to open a certain travel agency in the city, and spend a lot of money to invite a certain queen-level singer to help." When the time comes, the online water army we hired will post all the possible diva-level singers in China on it, and frantically top this post to the latest hot post, causing netizens to talk about it, and when it reaches a certain amount of popularity and views, naturally someone will come to take a look with curiosity. ”

Euro Yin said to him: "Aren't you obviously cheating customers? Diva-level singer, we can't afford it now. When the truth is revealed, won't we slap ourselves in the face? ”

How could Yu Zheng do such a thing that harms himself and others. Besides, who knew that those sailors were the ones he invited to hack himself, normal people must think that he would not be so stupid, and even sympathize with the travel agency that was rectified by his peers.

As for deceiving consumers, it is even more impossible. Isn't it a diva-level superstar, who stipulates that it must be the current diva, and it will be counted in a few years, in this way, Yu Zheng has a more favorite candidate, I heard that she recently signed a record company, and it shouldn't be a big deal to find the other party to do an inconsequential thing.

In private, with a small relationship, she contacted Ding Yao to take the time to fly to Donghua City to help him do a small favor, and she shouldn't mind. Yu Zheng reassured Ou Yin of his own hype arrangement: "You can rest assured, diva-level superstar, I will definitely invite you!" ”

Looking at Yu Zheng's expression as if he was assuring, Euro Yin asked him, "Who are you going to invite?" ”

Yu Zheng is ready to leave a little surprise for Euro Yin. Don't tell her: "When she comes, you will know you." ”

Euro Yin asked him: "Then I'll call Wang Shufeng now?" ”

Yu Zheng gave her advice: "You let Wang Shufeng be in charge of communicating with the TV station column group, and then let the person in charge of the publicity part of the company be responsible for contacting the newspaper writer." ”

Euro Yin made two calls according to Yu Zheng's meaning.

After finishing the matter, Ou Yin looked at Yu Zheng and said, "Wang Shufeng doesn't seem to be satisfied with me letting her communicate with the people in the TV station column group." ”

Yu Zheng didn't find out why he asked Euro Yin to arrange Wang Shufeng to contact the TV station column team. Yi Qiē knew everything and said: "Don't worry, she will go, and besides, she will do this very beautifully." ”

Euro Yin snorted, and she felt as if Yu Zheng knew everything.

For the next few days, Yiqiē was carried out according to the plan discussed by the two.

A few days before the opening of XD Travel Agency, Donghua Daily has begun to report on XD Travel Agency, an international travel company, in a small space.

The article is a travel essay on the topic of Australia written by a senior writer of a newspaper, which mentions his experience of going to Australia for a seven-day trip with a company that is about to open a heart travel agency, the article is accompanied by pictures, the text is simple and touching, focusing on the service attitude and travel arrangements of the travel agency, by the way, advocating that urban white-collar workers should take care of their bodies and properly release work pressure and advocate a healthy life in the new era, which is really a good newspaper article.

The propaganda of the newspaper began to be carried out, and there was no movement on the side of the TV station's tourism column group, and Wang Shufeng would go to the TV station every day to discuss cooperation with the person in charge of the TV station.

Dealing with government departments is cumbersome, and Wang Shufeng is often absent from the company, so Euro Yin will go to the company every day to take all the employees to prepare for the opening.

She is very busy, and Yu Zheng is relatively much more idle.

Li Sheng took Yu Zheng's 10 million investment in the 520 security guard company, has entered the test stage of the security guard anti-virus function, the next step is to test the stability of this security guard with anti-virus function, after the test will quickly appear in the anti-virus software market, creating a precedent that anti-virus software is permanently free.

With Li Sheng, a person like a military advisor, fully responsible, Yu Zheng only needs to listen to Li Sheng's information report and work progress every day.

As for inviting diva-level stars to the opening of Euro Music Travel Agency, Yu Zheng did not forget about it.

He had Ding Yao's phone on his phone. found a free lunch time, and Yu Zheng's phone called Ding Yao's mobile phone.

"Brother Zheng, you actually remembered to call me."

On the phone, Ding Yao's sweet voice came.

Ding Yao has now become a celebrity in Beiyin, not only the record company wants to make her popular, but even Beiyin has also made a statement that Ding Yao will be specially arranged as a teacher to systematically train her.

After all, Ding Yao's fame came from the campus song contest. As one of the initiators of the competition, Beiyin naturally takes care of the people who win the championship.

Hearing Ding Yao, who was talking happily on the phone, Yu Zheng thought about it and didn't know how to speak, so he asked, "Are you free for two days next weekend?" ”

Yu Zheng knows that artists are very busy, singing, filming, and participating in various activities, if Ding Yao doesn't have time next weekend, Yu Zheng really doesn't know how to explain what he promised to Euro Yin.

Although Ding Yao signed a contract with a record company, she still continued to complete her studies in Beiyin, and occasionally went to the record company to record two songs composed by herself, and she had a lot of free time.

"Yes, what, you're in Beijing?"

Yu Zheng did Ding Yao so much of a favor, if the other party came to Beijing, Ding Yao wanted to treat him well.

Yu Zheng fell to the ground with a boulder in his heart, and said with a smile: "If you have time, you will fly from Beijing to Donghua City on Saturday." I'll give you the money for the air ticket, just to let you come to an event and sing two songs to help support the façade. ”

Ding Yao said "ah": "Activity? What activities? ”

Yu Zheng said very seriously: "A travel agency is open, don't worry, if you want an appearance fee, I will give it to you directly, and the fertilizer will not flow into the fields of outsiders." ”

Ding Yao snorted: "Who are you who opened the travel agency?" Friend? Close relatives? ”

Yu Zheng replied: "Girlfriend! ”

Ding Yao screamed directly: "Don't scare me." Do you have a girlfriend? So suddenly. ”

"Didn't scare you. And, my girlfriend, you know it too. ”

"Who, who, from East Lake Middle School?" Ding Yao gossiped and asked.

Yu Zheng didn't hide it, and said: "Euro Yin, have an impression." ”

"Uh, oh my God, the three views are gone."

Ding Yao shouted loudly on the phone: "Yu Zheng, don't tell me, are you playing teacher-student love?" ”

Yu Zheng said politely: "What? Free love is not allowed. Don't you Beiyin often play this one, not only teacher-student love, godfather love, year-old love, godmother love, anyway, all kinds of love often happen, what's so strange. ”

Ding Yao was gagged by Yu Zheng's words, well, she admitted that Yu Zheng was right, Beiyin is a place that challenges people's ethical and moral bottom line.

After thinking about it, Ding Yao said: "Since it is Brother Zheng's girlfriend who needs help, it is incumbent on my little sister to do so." It's the weekend, and you'll pick me up then. ”

Yu Zheng hummed and asked her: "Do you have any new songs recently, I want you to sing two new songs on the day the travel agency opens." ”

Ding Yao was a little shy and said: "I can't get the songs I wrote, but the company specially asked someone to write a few songs for me as my first album, but it will not be released until early next year, so I can't sing it, because this is a company's trade secret, without permission, and the singer is not allowed to expose it to the public." ”

Yu Zheng asked her again: "Then if you sing a song that you have the right to sing independently, it won't be considered a breach of contract, right?" ”

Ding Yao said: "No, as long as the singer sings the songs that belong to his own copyright, the record company can't control it." ”

Ding Yao answered Yu Zheng's question very professionally, and asked at the end: "Do you want to help me write a song?" ”

Yu Zheng wrote a song to Ding Yao last time, Ding Yao won the first place in the Beiyin Campus Singer Contest with this song, and has a certain reputation, if Yu Zheng is willing, she wants to catch Yu Zheng by her side and become her queen lyricist. If Yu Zheng helps her write another poem, Ding Yao has some expectations.

Yu Zheng didn't answer positively: "I'll sue you when you come." Brother, I am still very good to you, instead of spending more than 100,000 yuan to invite a little star to cheer you on, it is better to make you popular, at least when you are popular all over China, I can also proudly say that a certain big star is my friend. ”

Ding Yao giggled on the other end of the phone: "You think too highly of me." I'm nowhere near being a big star. ”