Chapter 46: An Unexpected Advertising Case

On the third day after Yao Aijun threw out the negotiation conditions, Manager Zhang of Xiaobawang Company came to the door again.

Different from the previous negotiation in the head teacher's office, this time Manager Zhang chose the location of the negotiation in a tea house. This teahouse, called "Yaheju", is located on the top floor of the Yuejiang Building in the center of the city, overlooking the entire southern city, and is the tallest building in the southern city at this time. Generally, most of the people who come here to drink tea and talk about things are businessmen who run to government agencies to ask for approval, as well as "foreigners" who come to Nancheng to visit.

Zhang Yige is also a ruthless person, and after spending three days to get to the bottom of Yao Aijun, he found that Yao Aijun is definitely not too much to describe as a "young genius". In the early 90s, it was the heyday of the popular "super intelligent education" in the country, and Zhang Yige, who came out of a developed coastal city, was more or less exposed to some concepts in this regard, and knew that the situation of such super intelligent children often could not be judged by common sense.

So he chose Yao Aijun as a formal negotiation object and invited him to the private room of "Yaheju".

"Yaheju" here, Yao Aijun came for the first time, looked around, it was indeed chic and quiet, absorbing the concept of many private clubs in later generations, and it was indeed the premier reception place in Nancheng at that time.

I was also impressed by this Manager Zhang. People who can adjust their mentality so quickly, recognize the situation, and are willing to talk to a teenager in detail on an equal footing are definitely not ordinary people.

After the two compartments sat down, Zhang Yige ordered a pot of Yangxian tea and sat down. When waiting for tea, Zhang Yige chatted with Yao Aijun first: "I heard that Yao's ancestral hometown is Jiangnan, I will first order a pot of Yixing Yangxian, which is the national tea of Jiangnan and Wu during the Three Kingdoms period." ā€

"Mr. Zhang is too polite. I have been following my parents everywhere, but I have no impression of Jiangnan products, Mr. Zhang is erudite. Everyone carried the sedan chair, and Yao Aijun opened his mouth to hold it.

Zhang Yige saw that he took the stalk and knew that he could talk about it today. The heart was wide, and I didn't want to be too eager, so I chatted with Yao Aijun in the middle of the world.

Zhang Yige is not a native of Zhongshan City, but he has crossed most of China to develop along the coast, so he naturally has enough vision and experience. You can talk about any customs, products and styles, and you can talk about them vividly, and they will not seem exaggerated.

Yao Aijun listened attentively, and also brought Zhang Yige's senses closer a lot.

By the time the waiter in a cheongsam brought the tea tray in, the two had already become familiar with the ridicule of Tiannan and Haibei.

Zhang Yige has been in Zhongshan City for a long time, and it is popular to drink kung fu tea in the south, although the tea set is different at this time, he doesn't care. Skillfully scraping foam and soup cups, two bowls of tea soup with clear color were poured, and the tea fragrance was overflowing.

"Good tea!" People like Yao Aijun, who don't care about drinking tea, can't help but be attracted by the fragrance of tea. The fragrance is far away.

Zhang Yige smiled slightly, and pushed a tea bowl to Yao Aijun's hand: "Yaheju's tea is still very authentic. If Yao is free to come to our Zhongshan City, Brother Zhang will take you to have tea. The way we eat there is different from that in the Jiangnan area. It's still something different. ā€

The conversation is brought to Zhongshan City, and it is not far from the topic. Yao Aijun took a sip of the teacup and asked pointedly: "Zhongshan City is far away from our southern city." Why did Brother Zhang suddenly think of coming to Nancheng? ā€

"Zhongshan City is the foundation of our company's development, but Jianghuai Province has been the focus of national education since ancient times. It has always been our goal to expand the market in the Mainland. It's also a coincidence that I came to Nancheng this time. Speaking of which, it has a lot to do with Yao. ā€

It turned out that Zhang Yige had been running to the provincial capital city to open up the market, and when he came to Jianghuai Province a few days ago, he had dinner with a few university alumni, and it happened that there was one of them who participated in the press conference of the provincial sports center. When it comes to educational advertising, what could be the most eye-catching than "someone else's child"? So the alumnus enthusiastically recommended to him the newly released genius child Yao Aijun, who integrates "competition record refresher" and "skipping grade intelligent excellent students".

What's more coincidental is that because of the previous age turmoil, Yao Aijun has just brushed his face in the media, and if he puts it ten years later, he will also be a small Internet celebrity. This is more valuable for media communication.

So Zhang Yige was worried about it, and ran to Nancheng overnight, and went directly to the school to block people.

I didn't expect Yao Aijun to be fooled at all, don't look at people's young age, but people have big eyes!

Speaking of this journey, Zhang Yige also knows that he shouldn't treat people as children. He described his needs, advertising effect goals, and product positioning to Yao Aijun one by one, and expressed his hope for cooperation with a very sincere attitude.

Yao Aijun thought about it, this is only good for himself, and there is no harm in it.

Fame comes early, there's no doubt about it. The shadow of the tree of people's fame, the fame is out, and the eyes and resources that are concentrated are only more.

Moreover, the poor are rich and martial, and practicing diving is also a money-burning profession. From the cost of room and board for training, to the training of competitions abroad, and even the exclusive team building, a lot of financial support is required. Although it may seem a little early now, it is only a matter of time before you set up your own training ground in order to not be controlled by others in the future. All of this is inseparable from money. And for now, he is only a "proletariat" through and through.

Xiaobawang learning machine was the earliest game machine from the copycat Japanese red and white machine, but the game machine is generally not accepted by Chinese-style parents, in order to open the market was changed to a set of typing keyboards and integrated "learning machine". Xiaobawang in the transformation stall continues to establish his image of "learning machine", and he happens to be a typical case of "all-round development of morality, intellect and physique" during this time, which coincides with the positioning of "learning machine", which is also the reason why Zhang Yige found himself.

Yao Aijun thought about it, this is indeed an opportunity that fell from the sky. So he also began to discuss the specific cooperation plan with Zhang Yige.

At the beginning, Zhang Yige wanted to give a sum of money, and he could just make an advertisement at one time and launch it.

But how could Yao Aijun, who has many years of experience in media marketing bombing in later generations, accept such a rough plan?

Yao Aijun took out a pen and paper from his schoolbag and wrote them to Zhang Yige in the same way, one by one.

At first, Zhang Yige didn't take it seriously, after all, the marketing concept of the coastal area has always exceeded that of the inland area by a large margin, even if he is a super intelligent genius, it is impossible to know everything?

However, with Yao Aijun's product positioning, marketing concepts, promotion methods, and public opinion...... When he wrote it down one by one, he couldn't help but be shocked!

Oh, my God! What is Genius? It turns out that there are really people in the world who know it!

"So, you see. I don't build yƬ let's advertise out at this time. It's best to wait until May next year. Yao Aijun drew a line in the middle of a piece of paper full of plans.

"Next May is the annual selection of the top ten teenagers in the country. If there are no accidents, I will definitely be a representative of Jianghuai Province. This is a focal point of exposure. We can shoot the ad before that and wait for the event to be launched. ā€

"At the end of June, the junior high school exam. I'm bound to get the city's junior champion. At this time, the advertisement can be fermented in a second wave. ā€

"In August, it's next year's national competition. Again, the championship will not be lost from me! ā€

……

"Therefore, our early plan only needs to let the product enter the major cities with a high concentration of students in a low-key manner, and let users know where to buy it after the advertising effect is up."

Watching Yao Aijun talk eloquently, Zhang Yige was only shocked. How much confidence does this have to be to be able to summarize such a powerful plan one by one?

Zhang Yige touched his face and smiled bitterly, people say that people along the coast dare to speak and dare to fight, and the one sitting in front of him is the real little madman! He looked at Yao Aijun and asked, "The whole plan of your plan is customized around you, and there is no fault tolerance at all." In case you have an accident here, it means that nearly a year's promotion plan has been lost. We couldn't have made such a big bet! ā€

Yao Aijun chuckled, of course he knew that the other party couldn't believe in himself so lightly. So he came up with another plan.

"Brother Zhang, we can consider such a plan. In the first half of the channel promotion period, you also have to do it. This investment itself is indispensable. I can shoot the advertisement for you in advance, and I don't charge for it. Starting in May, if there are no problems with the selection of the top 10 teenagers, our agreement will officially come into effect. In addition, for each of the above stage conditions, the endorsement fee will be increased by 5%. ā€