The meaning of Yang Yi's words couldn't be more obvious, although Yang Jincai is my uncle, I will never show favoritism in this matter, and Jia Hui has the final say on what to do.

Jia Hui nodded when he heard this, touched a glass with Yang Jincai, who was a little embarrassed, and said with a smile: "Old Yang, it's not that I don't help you, it's really powerless." 30 million is not a small amount, and the current economic situation of our company is also very tight. So be it! If you can see that the money is gathered, I will let your Mingyue Restaurant join the chain, just nominally, we don't want any money you earn in the future, and I won't ask for shares, which can be regarded as mutual help between friends. ”

Yang Jincai couldn't say it, if he really had 30 million, why bother asking Jia Hui for help, but everyone had said it here, and it could be regarded as benevolence and righteousness, so he nodded and smiled reluctantly: "Then thank Mr. Jia first, if I really get together this money, I will ask Mr. Jia to help at that time." "Regardless of whether Jia Hui helps or not, he must not offend the other party, otherwise the other party only needs a word, I am afraid that when the time comes, he will have collected the money, and the business will not be good.

Jin Ruoxi, who was sitting next to her, said softly in a timely manner: "Then can I still go to Mingyue Restaurant for dinner in the future?" "The one sitting next to her is Yang Jianlong, of course, this sentence is said to Yang Jianlong, and it can be regarded as some small 'rewards' for Yang Jianlong's rudeness before."

The business was on the verge of bankruptcy, Yang Jianlong was disheartened, and said with a wry smile: "I'm afraid it won't be done, after today, it's a question whether Mingyue Restaurant is still there." ”

"Ah Yi, can't you say something nice for us?" The anxious second uncle Yang Jinrong couldn't help but lower his voice and said, "Isn't Mr. Jia your friend?" ”

Yang Yi said lightly: "Second uncle, that's not what you said. Mr. Jia is indeed my friend, but since he is a friend, I can't let him do a loss-making business, right? Our Yang family can be poor, but we must not do those dirty and dirty things, this is the ancestral training, as a member of the Yang family, I will never dare to forget. ”

Yang Jinrong was speechless, what Yang Yi said was reasonable, if Jia Hui really invested, if the business still collapsed, then his family might not be able to face Jia Hui.

"Ah Yi!" Yang Jinfu, who had not spoken, suddenly spoke: "The people sitting here are their own people, and there is no need to go around in circles for anything, now I will say a word." After a pause, he continued: "Although your eldest uncle and second uncle are usually not very good in life, they are always members of our Yang family, if you can really help him, then why help?" I know you have your own considerations, but nothing has happened yet, and who knows what will succeed and what will fail? It's better to give them a chance, if it really becomes natural, it's the best, but if it really doesn't work, then it's no wonder to us, let them pay back the money slowly! ”

"Don't you know how much 30 million is?" Yang Yi rolled his eyes, and wondered: "The old man is still cold-faced and hot-hearted, do you remember when you borrowed money from your uncle and waited for a long time to make a sentence inconvenient?" Alas! Forget it, since the old man has spoken, it doesn't hurt for me to help them, so I won't watch their family die! ”

At this time, Yang Jinyun, who was the highest-ranking person, nodded and said, "I don't like you talking about business at the dinner table, but since it is a big matter, you must deal with it carefully." If Ah Yi and this Mr. Jia can really help them and are willing to help, it will naturally be great, but if they can't help, it doesn't matter, everyone will put down this topic and have a happy New Year's dinner! ”

The old man spoke, and Jia Hui hurriedly laughed and said: "The old man is right, no matter what the outcome of this matter is, it will not affect everyone's feelings!" Come! I toast you, old man, I wish you a long and healthy life, and be happy every day! After saying that, he picked up the cup and drank three cups himself as a sign of respect.

Yang nodded and said, "Before I help, I want to learn more about the situation of Mingyue Restaurant in the past two years, Jia Fatzi, you can talk about it." ”

Jia Hui nodded and said: "Mingyue Restaurant is not famous in Yinan at all, it is just a few small restaurants with star-rated brands, and business has always been tepid. However, in recent years, the competition in the catering industry has become more and more intense, and the service and environment of Mingyue Restaurant have gradually failed to keep up with its peers. In addition, the chef of the restaurant is also not famous at all, and the ugly thing is that the things made are not delicious at all, but they are just poisonous and do not kill people. ”

Stripped of their bodies by Jia Hui's few words, the two brothers Yang Jincai and Yang Jinrong had a dull face, and they couldn't wait to find a crack to get into, but now is the time of life and death in Mingyue Restaurant, and there must be no dissatisfaction, no matter how embarrassed they are, they must keep these problems in mind so that they can improve and progress in the future.

"How can a restaurant business flourish? In my opinion, there are no more than three points. Jia Hui talked about it: "First, taste. The quality and taste of the dishes determine whether the restaurant will have repeat customers. If the taste satisfies them, these guests will introduce your restaurant to their friends, bringing great customers and profits. Second, the environment and services. Everyone is a consumer, I spend money just to enjoy, the same is to eat, why can't I eat somewhere else, a little bit to choose yours? The environment and service attitude account for a large proportion. Third, it's the price I mentioned earlier. Why should I have to eat at your place for the same price and with more choices? ”

It's a bit much, Jia Hui took a breath, took a sip of wine, and then said: "As for what kind of relationship network and the like, it is only a very small part of the reason." Imagine if you don't do all three of the above, even the best customers can't take care of your business for a long time, and people are not just your friends, right? ”

Yang Jincai and Yang Jinrong were speechless, they didn't do everything Jia Hui said, when the business was good at the beginning, their mentality was inflated, thinking that the eldest of the days was his second child, and some economic accumulation was also squandered by them, until now after they heard Jia Hui's words, they finally understood some truths, but it was a little late.

"Then what do you think is the most important thing to do now if you want to inject capital into Mingyue Restaurant?" Yang Yi said lightly: "It's not practical yet, let's listen to your theory first." ”

Yang Yi's words obviously had the meaning of the school examination, and Jia Hui said with a smile: "Judging from the current situation of Mingyue Restaurant, it is almost impossible to achieve the goal of bringing the dead back to life by injecting capital to expand the scale. Because none of the above problems have been improved. If someone does inject capital, I suggest that the first step is to re-evaluate all the previous employees, so that those who can stay will stay. The restaurant industry is the same as any other industry, and there can be no nepotism. ”

This is an unspoken rule of Mingyue Restaurant, the people who work in Mingyue Restaurant, no matter what work they do, are basically their relatives and friends, and there are very few people who are really invited from outside. Basically, they are arranged to work at the lowest level, whether they have the ability or not. This is a bit similar to Jia Hui before.

"In addition, if you want to regain popularity, it is best to ask one or two popular celebrities to endorse you." Jia Hui did not shy away from saying: "You may think that you are a bit of a philistine, but this world is like this. You can't do without any popularity, and after having a celebrity endorsement, your restaurant can really have a chance to regain its life. The next step is to change the previous business style, everything has been to meet the needs of customers. As long as you do all these points well, it will be difficult for your business not to prosper. ”

Yang Jincai and Yang Jinrong couldn't stop nodding when they heard this, and the former couldn't help but smile bitterly at the end: "Mr. Jia has valuable experience, and his words are like an initiation. It's a pity that Mingyue Restaurant is facing closure now, and many things are not opportunities for us to change. 30 million is not a small amount, and I'm afraid we really can't make up for it. ”

"30 million is just a basic number, plus decoration and some miscellaneous expenses, a conservative estimate is at least about 50 million. In addition, the cost of inviting popular celebrities to endorse is estimated to be at least 20 million. To put it bluntly, if you want your restaurant to come back to life and make a lot of money again, you will invest at least 70 million to 100 million or so. "Jia Hui has a shrewd business acumen and counts all the expenses into it.

"100 million?" Yang Jincai's face wrinkled when he heard this, shook his head and said with a smile: "We can't even take out 30 million, where is there 100 million money to invest?" It seems that Mingyue Restaurant is indeed going to go out of business. It's actually nothing for me to lose money, but it's a pity that I built it single-handedly, and now I suddenly want to lose it, and I feel a little reluctant in my heart. Seeing that the closure of Mingyue Restaurant had basically become a foregone conclusion, he felt a sense of relief in his heart, and raised his glass: "Thank you President Jia for your advice, today is the Chinese New Year's Eve, I salute President Jia!" ”

Yang Yi threw away the cigarette butt and said lightly: "Uncle, if Mingyue Restaurant is re-established like Mr. Jia, can you guarantee to get rid of all the bad problems before?" This sentence is somewhat meaningful, in addition to some of his business problems, it also contains some of his bad habits in the world.

Yang Jincai is not a fool, he naturally understands the meaning of this sentence, and said with a wry smile: "I did something wrong in many places before, and here I apologize to everyone." But it's a foregone conclusion, and it's not interesting to talk about it anymore. Ah Yi, thank you for your help. We didn't have a good attitude towards your father and son before, so please forgive me. ”

"No matter how you say it, it's a family." Yang Yi took a drink of himself and said with a smile: "How can I watch everything that my uncle has worked so hard to do is ruined?" So be it! I'll help you with this, as long as you contribute more to society and the motherland in the future. ”

"Can you help me? How can it help? Yang Jincai thought that Yang Yi was joking, and said with a smile: "Ah Yi, do you have 100 million to lend me?" ”

"I still have more than a thousand dollars in my pocket." Yang smiled and said, "But I can find someone to help you inject 100 million." However, your future profits will be permanently divided into two, what does Uncle think? ”

"What?" Yang Jincai couldn't believe his ears, and said incredulously: "If you can really find someone to inject capital, don't say 20%, 30% can!" ”

Yang Yi knocked on the table, looked at Jin Ruoxi who was immersed in eating, and said, "Ruoxi girl, are you interested in taking this business?" ”

This book was first published in Reading Books