The second issue of Tongpao magazine was launched on April 1, 2016.

In accordance with the magazine's adjusted strategy, some of this issue was still sent to Xinhua bookstores across the country, and more were sent directly to veterans who had ordered the magazine and those who were interested in the magazine through the post office.

Like the first issue, the five salesmen were still running around the country, but this time instead of giving away the magazine for free, they began to promote and sell the new magazine "Tongpao", which had not yet been weaned.

The print run of this issue of the magazine is still 100,000 copies, and in addition to the number of subscribers subscribed by readers, there are still tens of thousands of copies that need to be sold through their efforts.

The other comrades in the editorial department are also full of enthusiasm, and the magazine's business situation is improving day by day with the naked eye, and the telephone calls to the magazine and the letters from readers sent one after another have made everyone full of confidence, and everyone believes that it will not take much for the magazine to gain a foothold in the Chinese journal industry.

Govern, on the other hand, let go of his attention to "Tongpao" magazine and devoted himself to the transformation of Jiangdong Livestock Farm.

Soon after the Spring Festival, Chen Hongjun began to prepare for the establishment of a feed factory.

Because of the relative shortage of his own funds, as early as the Spring Festival, Chen Hongjun was determined to become a benevolent if he did not succeed, gritted his teeth and slaughtered nearly 300,000 quails and hens in Jiangdong Livestock Farm, and sold them by taking advantage of the large demand for meat in the Chinese New Year market. Shanghai couldn't digest the Yangtze River Delta, so they went to Chongqing, Xi'an, Taiyuan, Beijing, and even Xinjiang.

In addition to the veterans and local villagers who have cooperated with the livestock farms in the surrounding areas of Shanghai, the Jiangdong Livestock Farm will no longer be able to be called the king of quails in the country as in the past.

The funds from the sale of quail meat and hen meat are still a drop in the bucket for the establishment of a feed factory, because an imported production line alone costs millions of yuan. So Chen Hongjun, who was ruined, went to the Industrial and Commercial Bank of China again and directly borrowed 2 million yuan.

Such courage and courage once made the people in Jiangdong Livestock Farm almost split, but Chen Hongjun had the support of Govine, coupled with his own prestige, and finally everyone was persuaded by Chen Hongjun and began to work hard to build a new feed factory.

As for Gowen, this time he was not investing money, not only because of Chen Hongjun's insistence, but more importantly, he really didn't have so much money, let him take a hundred thousand, he could still take it out, but millions of ...... Well, he doesn't have that much money.

Speaking of which, Govin is definitely the richest writer of this era. Every time a book is published, it is a best-seller, and his manuscript fee is not like other writers who sell the book copyright for a sum of money, he earns the manuscript fee according to the royalty, and the more prints and sales, the more the manuscript fee. But even so, it can only make him a 10,000-yuan household and live a comfortable life. Million-dollar households, for him, are still a little far away.

So the Jiangdong Feed Factory began to be built on the site of the original Jiangdong Livestock Farm.

In addition, Chen Hongjun listened to Govine's suggestion that "if you want to occupy the Chinese market, you must make the feed factory bigger and stronger, and you must maintain your own scientific research and public relations capabilities", and at the same time established the Red Army Science and Technology Research Institute, and hired the old professors of the Department of Agriculture and Animal Husbandry of Fudan University with high salaries to continue to develop new feed.

Invest in the construction of factories, debug production lines, change the name of Jiangdong Livestock Farm, expand the scope of business license of Jiangdong Livestock Farm, and register trademarks......

Everyone was exhausted by the systematic and complex transformation work, but everyone smiled happily when they saw the new cluster of feed mill workshops and the tall electronic computers running the feed production line.

……

"Brother Chen, now that the feed mill has begun to put into production, we have to find some way to attract customers, relying on word of mouth from customers, the speed of sales is too slow. Now that the feed is almost full, it is not possible to go on like this! Standing in front of the door of the warehouse where the feed was stored, watching several workers unloading bags of feed from the car, Govin frowned and said to Chen Hongjun beside him.

"yes, I'm worried too. In addition to selling to those who work with us, the rest of the feed must be sold as soon as possible, otherwise the feed mill will soon have to stop production. Chen Hongjun was also a little helpless.

At the beginning, Govyn, like his judgment, was unanimously optimistic about the feed sales market, but when the feed was really produced, he found that the feed was unsalable!

With the exception of veterans and farmers who have been working with the Koto Livestock Farm to raise quails and chicks, which have been buying a large amount of feed, the daily sales of feed have not been as large as the amount produced.

Govin looked up at the weather.

It's April, and spring has arrived.

At this time, the countryside has just begun to feed all kinds of domestic animals, chickens, ducklings, geese, quails...... If you can't open the sales market at this time, and when the livestock are a little older and start to grow fat, who is willing to take the risk of buying your feed, it is a family's hope for a year.

Govin quickly skimmed through some of the things he had read about sales in his mind, and then came up with a brilliant idea.

Turning to look at Chen Hongjun, Ge Wen said with some excitement: "Brother Chen, I think that now that China has entered the economic era, the idea that the fragrance of wine is not afraid of deep alleys has been eliminated. Where did you see what commercials on TV in the seventies, and now? Since the first Rado watch advertisement broadcast by CCTV in 81, what products are not advertised now. Advertising, especially TV advertising, has become an indispensable part of people's consumer life. Ordinary people buy things to watch advertisements, watches, drinks, toothpaste, soap, instant noodles, and even radios, televisions, washing machines, cars, ...... Isn't there a popular saying in society nowadays - 'I am an advertisement, who am I afraid of', so I think we should also advertise, especially TV commercials! ”

Gewen's passionate speech did not move Chen Hongjun, he looked at Gowen helplessly, and said with some embarrassment: "We have no money!" Now there are less than 10,000 yuan left in the account. If this batch of feed cannot be sold, I am afraid that the production line will be stopped. TV commercials? We can't afford to fight! ”

"Uh......" Chen Hongjun's words made Gowen a little dumbfounded. Helpless, he could only continue to think of other ways.

In later generations, there was a way of advertising that was hated by urban sanitation workers, and that was the "small advertisement" known as the "psoriasis" of the city.

On the walls of the toilets of bus stations and train stations, on the telephone poles, street lamp poles, and on the ground on both sides of the road, on the courtyard walls of residential areas, in the corridors, and in the cars of the elevators...... These annoying little advertisements make everyone who sees it hate, and the most infuriating thing is its content, vulgar and cheap. The vast majority of people know that this is fake, and they all know that this is a trick of scammers to deceive people, but from time to time people are still deceived and crying, which is really funny and angry.

In his previous life, when he was in college, Govin often played a game of truth or dare poker, and one of the classic jokes was to ask the loser to choose the big adventure to go out on the road and hold a lamppost with a small advertisement on it and yell heart-rendingly: "My illness is finally cured!" ”

Now Govin began to shamelessly introduce this paragraph to Chen Hongjun.

"Since TV commercials can't afford to play, let's make a local advertisement!"

Ge Wen's bold words made Chen Hongjun energetic all of a sudden. For Govine's whimsy and erudition, he has always admired the five-body throwing.

"What kind of dirt advertisement?"

Gewen's expression was a little strange, he glanced at Chen Hongjun, and said with a forced smile: "Advertising does not necessarily have to be on TV, I was a little thoughtful before, you see that the people who buy feed are generally farmers, all in the village, how many TVs are there in the village." Therefore, our advertising should be like the "Tongpao" magazine, directly to the countryside! We can design some advertising slogans and then print them on paper, just like leaflets and big-character posters in the past, and paste them on telephone poles, walls, and village committees in the village...... The effect of this advertising method should not be bad, and the cost is low, perhaps the only difficulty is that it requires more manpower. ”

"Well, that's a great way!" Listening to Gowen's thoughts, Chen Hongjun's eyes lit up and he exclaimed.

"We lack everything, but we don't lack people!"

"That's right, we don't even need to go to the printing house for this kind of advertising. The editorial department of "Tongpao" has an engraving machine, as long as you buy some paper and write advertising slogans, you can make direct copies. Govin was also a little excited by the idea he had stumbled upon.

The cost of this little advertisement is really low! No wonder there are small advertisements everywhere in later generations!

"What about the slogan?"

Hearing Chen Hongjun's words, Ge Wen casually rebranded some of the classic advertising slogans known to later generations: "This is not simple, it is simply just coming with an open mouth -- 'If you want to get rich by breeding, the Red Army will help', 'Eat a pound and grow a pound, the Red Army feed is fine', 'The Red Army is the only family, and breeding depends on it', 'Red Army feed, China's first'......"

Ge Wen gushed about the advertising words, and Chen Hongjun on the side took out a paper and pen from his pocket and hurriedly recorded it.

Within a few days, Chen Hongjun and other workers of Jiangdong Livestock Farm went to the countryside with their own small advertisements, and they were like locusts, and soon spread throughout the Yangtze River Delta region, and began to take Shanghai as the center and slowly radiate to the whole country.

For a long time, as long as you were in the countryside, as long as you had livestock in your yard, as long as you had a pigsty, a sheepfold and a cattle pen, you could go around the yard and look for it carefully, and then you could see the small advertisements put up by Chen Hongjun on the livestock pens made of bricks, stones, or mud, and on the walls of your house.

The content of these advertisements is varied, but they are all related to feed.

The slogan of the Red Army fodder has long become a catchy slip of the tongue among the children of the village.

Then, in less than three months, the sales of "Red Army" brand feed began to be a blockbuster, becoming a well-known feed brand in the country, and just returned from Thailand to invest in the construction of the "Zhengda" brand feed two parts of the world.

Who would have thought that in the time and space that Govin has changed, there will still be a small advertisement for "psoriasis" in the city that is hated in later generations.

It's just that no one could have imagined that the originators of this small advertisement turned out to be Govin and Chen Hongjun!

At that time, one of them had become a world-renowned cultural master, and the other had become the richest man in China.

……

……

My house is leaking, it's leaking, it's leaking!!

(To be continued.) )