"Actually, I've wanted to do this for a long time!" In the office of Shan Shanggang's studio, Yin Mingliang turned on the computer, went to Jian Haoyuan's Weibo, sorted out and investigated the invited advertisers, and said: "I still want to help you build a Weibo to buy some fans, but I didn't expect you to become an Internet celebrity yourself." ”

"What is an influencer?" Jian Haoyuan asked.

The reason why Jian Haoyuan is looking for Yin Mingliang is because Shan Shanggang told him that although he is part-time, Yin Mingliang is full-time, in order to prevent employees from getting paid only when they have nothing to do, Shan Shanggang asked Jian Haoyuan to negotiate with Yin Mingliang for any invitation to film and television, magazines, and advertisements.

Yin Mingliang also thought that he had nothing to do, and he was very active in helping Jian Haoyuan find a job, and now he also answered enthusiastically: "Internet celebrities are popular on the Internet to do sales, such as Weibo fans first, and then use WeChat public accounts to push messages, advertise in the circle of friends, and so on, and so on, you can make money when many people pay attention to it!" You can receive advertisements, you can promote your own Taobao online store, sell your own products, and if you have a company, you can promote the company, increase your popularity, and so on. Look, aren't you going to be able to take ads now? ”

"What is advertising for?" Jian Haoyuan asked again.

"It's to use your popularity to help promote products and get more people to buy them," Yin Mingliang replied: "For example, magazines, newspapers, TV commercials, station advertisements, elevator advertisements, and advertisements in online dramas, I have seen too many of them, why is there no common sense...... No, you're asking how to advertise after you take it?

At this time, Yin Mingliang had already sorted out all the advertisers, compared the list of remuneration and general work content, and printed it out, showing it to Jian Haoyuan, and said: "This is not in a hurry, let's pick the advertiser first, and I will help you think about it." Well, there are a lot of clothing, such as this, which sells the same clothes as the little brother, but only 10,000 yuan, so little. ”

Jian Haoyuan took it and asked, "I don't understand this, the advertiser just said to try on a few clothes and post the photos on Weibo?" That's 10,000, it's too simple, is it still a few? ”

When he saw these private messages, Jian Haoyuan thought they were fake. After all, he has been filming for more than three months, and he gets up in the morning and returns late every day, and it is only 50,000.

But there were more than 20 invitations to advertisements, and Jian Haoyuan felt that this might be true.

Yin Mingliang smiled: "Don't underestimate yourself!" Do you think that TV commercials and magazine covers will make you a high income? Those are too traditional, and now they have become the online world to occupy the market, come, you come and see first. ”

After that, Yin Mingliang charged his own money, bought a Weibo VIP for Jian Haoyuan, clicked into the background, and opened the number of jù analysis charts.

"The cost of this VIP is out, it is a necessary investment, you don't have to pay it back to me," Yin Mingliang said: "You look at these numbers jù analysis table, you now have more than 500,000 fans, recently increased by tens of thousands of fans every day, the average daily page visits are as high as 1.8 million, a cosplay Weibo has up to 200,000 retweets, 300,000 likes, do you know what this means?" ”

Jian Haoyuan said: "Some numbers. ”

Yin Mingming: "......"

These numbers of Weibo are like money, there are only a few hundred at the beginning, and you can count them in your hand, and there is a sense of reality, there are hundreds of thousands of online silver ↑ lines, but it looks at a string of numbers, there is no superfluous feeling, and online shopping will cost a lot at once.

"It's gone up too much," Jian Haoyuan said again, "It doesn't feel real, they don't like me." Just like a certain role, it is completely the credit of the studio, wigs, costumes, props, photography, post-production, venues, actions, expressions, etc., are all arranged by the studio, and the same is true for changing people. ”

Yin Mingliang said: "You are a fan of the whole studio!" This is the recognition of the studio's work. However, the stars in front of the stage are indeed much more famous than the makeup artists and fashion designers behind the scenes, this is a society that looks at faces, if you are ready behind the scenes, but you don't look good, will they still fan you? No matter what the reason is, the number is not fake, this is your commercial value, otherwise why would so many advertisers take a fancy to you and let you tweet! ”

"Okay, you go on, why can you make a high income by posting Weibo." Jian Haoyuan said.

Yin Mingliang nodded and said, "Let's take an example, such as TV commercials, newspapers and magazines, can you know how many people can watch it?" Do you know how many people can watch it, remember it, and have a sense of identity? Advertisers can only see sales or ratings, and the conversion rate of promotion to purchase can't be realistically speculated, right? ”

Jian Haoyuan slowly understood, but he didn't really understand.

Yin Mingliang continued: "And it's completely inconvenient to look at these advertisements to buy products. Weibo is different, with a link, one click to the online store to browse and buy, greatly shortening the thinking time. Moreover, you have 1.8 million views and 200,000 retweets! With such a specific number, advertisers are completely visible, but in fact, the effect of promotion, where is only only 1.8 million views? Moreover, each forwarder also has his own fans and friends, and fans and friends have their fans and circle of friends to promote it, forming a marketing network, and the actual promotion effect is increased tenfold and hundredfold in minutes! He only paid 10,000 yuan to advertise for you, and he made a lot of money. ”

After listening to Yin Mingming's words, Jian Haoyuan suddenly realized. If it weren't for Yin Mingliang, Jian Haoyuan would not have been able to link the number of views with commercial sales.

Yin Mingliang said: "This is Internet thinking, otherwise why do many celebrities have few works, but they all strive for high-level endorsements, buy fans for themselves, hype, and make headlines?" It's just to make advertisers think that he is so hot, and then come to take advertisements to make money. For example, our boss, just send the words 'finished' and 'good night', and they can be forwarded by millions of people, bunker! Do you know how many advertisers want to ask the boss to be an endorsement? Even if you ask the boss to clock Weibo, some of them are tens of millions, and the boss is still unwilling. You said that the boss can't think about it, and he can make money by posting Weibo, but he wants to make movies, which is hard and time-consuming. ”

Jian Haoyuan said: "Just have enough money and do what you like." ”

Yin Mingliang hated iron and steel very much, and said: "When the money is used, you hate less, so you can save it first, so that you can have a sense of security." You also take more jobs, can you help me? I want my mom to live in a big house before I turn 30! Every year, I travel everywhere, at least a few million. ”

Jian Haoyuan thought about it and felt that he was right. Cai Zhexi is thirty years old, if he wants to start a family, it is not good for him to live anymore, so it is better to plan early.

Jian Haoyuan suddenly asked, "Do you just care about me?" ”

Yin Mingliang said: "Yes, there are two artists in the entire studio, one is the boss and the other is you." Not...... There are also two part-time martial arts instructors, and a female devil who came in as an artist after giving birth a few months later. ”

Jian Haoyuan: "......"

"Although there are no more than twenty people in the studio, including finance, personnel, front desk, security, and boss's assistant, but don't underestimate it, we all know ancient martial arts, hard-working, one top ten!" Yin Mingliang eagerly asked Jian Haoyuan: "How about it, there are more than 20 advertisers here, which one do you want to take?" Although I haven't heard of this financial loan company, but he paid 200,000 yuan, do you want to think about it. I'd like to hear your thoughts. ”

Jian Haoyuan said: "I didn't participate in buying costumes and making props, these products and companies are not very familiar, and I am not very responsible to post Weibo to recommend to fans in order to receive advertisements." ”

"It's good for you to think like this," Yin Mingliang nodded and said, "Then I'll be relieved." The wealth management company definitely doesn't want this, in case the money absconds, won't the fans collect debts from you. As for the others, you can also ask advertisers to send a few sets to try first, and then promote them if you think they are easy to use. Boss is also like this, you can't always recommend three no products, otherwise you will also drop the price. ”

Jian Haoyuan looked at the list and said, "There are two familiar stores, and the products are very good, these two." ”

After speaking, Jian Haoyuan circled the two stores with a pen.

One is a shop that sells wigs, headwear, and hats, Jian Haoyuan used it when he cosplayed, the hair quality of the wig is very good, and the after-sales service is also good; The other is a pet supplies store, which has both physical stores and the Internet, and the supplies are more economical and affordable, and there is no lack of fun and fun.

When Jian Haoyuan took Xiaoguang to take medicine, he also saw the girl in the pet store bathing the stray dog very carefully, the service was very good, and he enthusiastically gave Jian Haoyuan a science about the precautions for raising dogs. In addition, Jian Haoyuan bought a few toys, and Xiaoguang and the president liked them very much.

Such a pet shop, when Jian Haoyuan first established Weibo, also praised it, and thanked them for their careful care, so that Xiaoguang recovered well.

"Well, let's do these two, although the price is a bit low, I'll talk about it." Yin Mingliang said.

After talking about this, Jian Haoyuan returned to Cai Zhexi's house, and as soon as he opened the door, Xiaoguang pounced on him, wagging his little tail excitedly.

Jian Haoyuan was warmly welcomed by Xiaoguang, his mood became cheerful, and after playing with Xiaoguang for a while, Cai Zhexi stretched out his head from the kitchen, and saw Xiaoguang with a happy face and Jian Haoyuan with a smile, and said angrily: "You're finally back!" Smiling so happily, do you know what Xiaoguang did when you weren't at home! ”

"What did you do when I wasn't home?" Jian Haoyuan squatted down and asked while touching Xiaoguang's two paws. Of course, Xiaoguang didn't understand, but he was still happy, and his tongue stretched out, wanting to lick Jian Haoyuan's hand. Jian Haoyuan smiled: "Did you pee on the president's head again?" ”

Although the president was peed by Xiaoguang and disliked Xiaoguang for a while, he later got along with Xiaoguang again, often licked Xiaoguang's hair, and liked to let Xiaoguang sleep on him as a sleeping mat.

Cai Zhexi said: "No, your Xiaoguang is now urinating in the president's meow sand tray." ”

"And what did he do?" Jian Haoyuan asked, "What about the president?" ”

"The president went up to the second floor to bask in the sun, and he came down after eating," a burst of food fragrance came from the kitchen, Cai Zhexi continued to answer: "Your little light, I don't see you in the morning, I lie at the door all day and wait for you, my head is on my paws, I don't want to take him to play, he doesn't go, I touch him and he dislikes me, boring until now, you will know when you show you the photo." ”

Xiaoguang was still happy, shaking his little tail excitedly and inexplicably, licking Jian Haoyuan's hand with his tongue, and wanting to lick Jian Haoyuan's face, he couldn't see any cowardice at all.

When Jian Haoyuan heard this, he touched Xiaoguang's head and said, "Yes, I haven't taken Xiaoguang out, I should take you out more." ”

Cai Zhexi cooked the dishes and came out, and showed Jian Haoyuan a small video of Xiaoguang lying at the door waiting for the master, and Jian Haoyuan for the first time gushed out a very strong desire and motivation to make money.

"I want to build a house with a back garden, and build a playground in the back garden that belongs to Xiaoguang, with woods, pools, slides...... Learn to drive and buy a car again, and take a small light to see the scenery everywhere. Always stuck at home, Xiaoguang is too stuffy. Jian Haoyuan said.

After that, Jian Haoyuan cooked chicken thighs for Xiaoguang, tore the meat on the chicken thighs with his hands, and threw the chicken bones into the trash, so that Xiaoguang would not be stabbed in the throat by the chicken bones when he ate the chicken legs.

Cai Zhexi puffed out his cheeks, looked at Xiaoguang who was wagging his little tail and waiting to eat depressedly, sighed, and said, "Hey, people are really not as good as dogs." But you want to live in a house with a back garden, it's too difficult, now that the population is large, every inch of land is expensive, and you can't do it without a few million. ”

"Well, I'm trying to make money." Jian Haoyuan said.