In that life, after 2002, as long as there was no meeting, the Great Hall of the People simply became a place for movie premieres, and large and small films came to gain popularity, but the high standard of the Great Hall of the People did not increase their box office, and they still hit the streets.

But in 1996, Lu Chong's move was unprecedented for the first time, with the press conference broadcast on major TV stations, people were all suppressed, God, it was able to hold a premiere in the Great Hall of the People, how much love this movie is among the leaders, how hard the backstage of the main creator of this movie should be, all kinds of speculations are coming, this film has not been released in large quantities, it has become popular.

Even the pirated projectionists, who are mainly used in the vast number of county and town movie theaters, have to speculate about what will happen if they recklessly release pirated copies and provoke a lot of producers.

In 1996, the cinema system was still immature, they were all loose small cinemas, and many county and township cinemas still used pirated copies to screen them, in this case, the box office statistics were very likely to only account for half of the actual box office, or even less.

Lu Chong does not have too high expectations for the box office, after all, it is the first movie, or a movie that he messed around with, in the era when grassroots theaters are rampant with piracy and VCD piracy, it is already a great fortune if he does not lose money.

On the evening of the second day of the official screening, the box office on the first day was counted one after another, 2.8 million!

Beiying is in charge of distribution, Han Sanping is personally in charge of this matter, he personally called Lu Chong and shouted "2.8 million" very excitedly, Lu Chong's hanging heart is in his stomach, this movie will definitely not lose money!

On the first day, the number of films scheduled for "Seventeen-Year-Old Bicycle" was not high, only 20%, but there was such a high box office, indicating that the attendance rate was very high.

Looking back now, the reason for the high attendance rate is inseparable from Lu Chong's own publicity, whether it is a unique choice after the college entrance examination, or the Youth Song Competition, the Mid-Autumn Festival Gala, or the Lao Lang concert with the movie trailer, or the premiere of the Great Hall of the People, many of them are epoch-making breakthroughs, which enhance Lu Chong's personal charm, and also greatly drive the popularity of the movie, of course, it also depends on the good relationship with CCTV and other media.

Publicity, for the role of a movie, sometimes more important than the quality of the movie itself, that life to create a box office miracle "Thailand", is better in publicity, it makes full use of network publicity, as early as before the release of the film, the producer has produced a series of promotional films, and through the network continue to promote, such as "People are embarrassed to travel to Thailand Movie Guide", "People are embarrassed to travel to Thailand Ultimate Preview", "Thai embarrassment in Wanda Happy Movie Tips", etc., the language of the promotional works is witty, humorous, bright and cheerful, full of jokes, made the film popular with the audience before it was released, so that it became the film with the highest box office return that year.

Lu Chong's "Seventeen-Year-Old Bicycle" is also better than other movies in the same year.

At that time, Gao Yuanyuan was in Lu Chong's arms and asked Lu Chong: "How much is our box office?" ”

Lu Chong kissed her: "2.8 million, if it goes on like this, it will definitely break 20 million!" Baby, everyone went in to buy tickets after seeing your beautiful poster, and you are indispensable! ”

This year, there was only one main theme film "Kong Fansen" in the mainland, which was somewhat competitive, and the box office that year reached 36 million, but at this time, it was already out of the film.

This year, the highest box office of Hong Kong films was Cheng Long's "Police Story 4", which created an unprecedented box office of 80 million, but at this time, it was also released.

In this period, "Seventeen-Year-Old Bicycle" can be said to have no rivals, and other movies cannot compare with it in terms of quality and publicity.

Subsequently, more and more audiences watched this film, and the attendance rate and film schedule increased.

The next day, after the box office data came out, Lu Chong couldn't believe his eyes, 4.9 million!

Oh my God, it's almost double the box office on the first day!

Since Lu Chong changed the ending and the atmosphere of the film, turning a movie with a cruel youth theme into a comedy with no connotation, Wang Xiaoshuai has not been optimistic, thinking that this film will neither win awards nor have any box office, he concluded that Lu Chong's investment of more than 2 million yuan will be wasted!

The result shocked him, and his face was hot!

On the third day, the box office was even more terrifying, 5.8 million!

The media, led by CCTV, has always maintained a good relationship with Lu Chong, constantly singing praises to "Seventeen-Year-Old Bicycle", and almost all TV stations, radio stations, and newspapers mention Lu Chong and his movies every day.

In the praise of the media, Lu Chong and "Seventeen-Year-Old Bicycle" formed a wave of the times, if the little sun emperor of every family does not watch "Seventeen-year-old Bicycle", they will be ridiculed by children of the same age, anyway, the ticket price is not expensive, the child shouts to see it, and the parents take their children to watch.

The front of the movie is a little dull, but the exquisite plot design, the handsome Liu Ye, the beautiful weekly news, and their wonderful acting skills attract people to continue watching, and then the ups and downs of the plot become more and more attractive.

When Lu Chong appeared, all the girls and their mothers didn't want to leave.

When Gao Yuanyuan appeared, all the boys and their fathers didn't want to leave.

When Gao Yuanyuan's female classmates Zeng Li, Zhao Wei, and Zhang Ziyi appeared, all the male animals didn't want to leave.

There are various funny scenes in the back of the movie, which makes the children and parents laugh back and forth.

When they came out of the cinema, they still didn't feel like it, and there were many people who looked back and watched it again, and there were also many people who introduced it to other friends with relish.

The theaters in first- and second-tier cities such as Beiping, Shanghai, Pengcheng, Yangcheng, and Jiangcheng were almost full, and major theaters had to add more shows again and again.

In some theaters, "Seventeen-Year-Old Bicycle" has created an unprecedented number of films, nearly 100%, because other films are particularly boring compared to "Seventeen-Year-Old Bicycle" with beautiful actors and interesting plots.

To be honest, "Seventeen-Year-Old Bicycle" is not such a great movie, but in this 1996 mainland, there was no hero at the time, but the shaft became famous!

On the evening of the fourth day, Han Sanping called Lu Chong and said eagerly: "Mr. Lu, all major theaters are increasing the number of "Seventeen-Year-Old Bicycles", our original box office is too low, resulting in insufficient copies, and we need to add washed copies, look at this, at least 100 more copies!" Han Sanping had a hunch that this "Seventeen-Year-Old Bicycle" could create a miracle at the box office of domestic films in recent years, and he was very excited to participate in this miracle, and his voice was very excited.

Lu Chong suddenly remembered that film screenings need copies, the production and distribution costs of a film copy cost more than 10,000 yuan, and if a film makes 100 copies, the cost of the copy alone will cost more than 1 million, in order not to waste copies, Lu Chong and Han Sanping estimated the box office, and at that time they had no bottom in their hearts, only expected a box office of 10 million, and only made 50 copies, now it seems that even if a copy can ensure the normal screening of the three screening halls, it is far from enough!

Lu Chong laughed and said, "Okay, wash 100 tablets overnight!" Tomorrow it will be airlifted to major cities! ”

(It's on the shelves at noon today, and after it's put on the shelves, it will be released to write, and the plot will be more unbridled and enjoyable, so stay tuned.) ）