Of course, Zhang Hongyuan and Xiong Mangui had no objection and unanimously passed. Pen ~ fun ~ pavilion www.biquge.info

Yu Guo said: "Moreover, SUVs are now popular in China, which is a general trend. Your first car should not be a sedan, but you should learn from Borgward and make an SUV first. And you'd better set the positioning of this SUV to be pure, and don't think that it can be used on the road and in the wilderness.

"To be precise, if you position this 'million brand' as a stable model, then I personally suggest that it is better to make an urban SUV first. Off-road skills don't happen overnight, you don't have enough experience before, and the German team you hired is also a fledgling team, and you don't have everything yet, let alone Dongfeng.

"Even if you really do a good off-road vehicle, because there is no fame accumulation before, it is a brand new brand, and it has spent so much money to develop a good off-road vehicle with a non-load-bearing body and full-time four-wheel drive, but no one cares about it, then the gains outweigh the losses. Ordinary brands can also reduce prices, but luxury brands must stick to the price, otherwise it will plummet and it will be difficult to rise again.

"Therefore, I suggest that in the case of immaturity in all aspects, it is better to make a compact SUV for urban use first, but one thing, compact is true, but in a compact SUV, the volume should be above medium. The design of the appearance and interior must be paid close attention to, the configuration must be high, and the gearbox must be at least a seven-speed dual-clutch or an eight-speed manual automatic integration, which can not be lower.

"These are not harsh requirements, people Mercedes-Benz have a nine-speed gearbox, you must always remember that you are to reawaken a century-old German luxury brand, rather than starting from ordinary cars, and the idea must be correctly positioned. The price, this compact SUV, roughly the same price as Envision and Tiguan.

"The entry-level model can be 180,000, basically covering the area between 180,000 and 280,000. Before going public, it is necessary to carry out overwhelming publicity, a hundred years, German system, luxury, and China's fate, these four factors are the same, and they must be brainwashed repeatedly.

"The original Audi 100 was similar to the price of the Accord, Duke Nissan, and the Crown, or even inferior to them, but now they are far behind. Our million brands, the value of the future will be raised, and the price can naturally climb upward, but now we must control the quality, quality is life, which is your most convincing propaganda slogan.

"The price will never be compromised within a year, and after two years, you can make a profit of thousands of yuan, and never engage in a large price reduction. As for the manufacturing process, there must be no problems, to ensure that there are no major problems, small problems as little as possible, if once there is a problem, no matter how small, it must be immediately recalled, and an announcement is issued to remedy. ”

The three bigwigs thought so, and they all felt that they didn't ask the wrong person this time, Yu Guo's analysis was too delicate, and he said a lot of details that were difficult for them to pay attention to.

Yu Guo crossed his hands and asked, "So, what is the second question of the three of you?" ”

Xiong Mangui said: "This question is about the logo. As you know, there is very little information about that year, and the symbols of that year have been drowned in the long river of history. Even if we really find this information, continue it according to the original logo, and prepare for our new car in the future, it has no factual significance, and car buyers may not agree with it, because there is no reference.

Again, the controversy over signs is divided into two main categories. The former view is that the logo should be as simple as possible, such as Lexus, where the logo is an L, which can be famous all over the world. The Mercedes-Benz logo is also relatively simple, but everyone recognizes it. Therefore, it is believed that the simpler it is, the easier it is to remember.

The latter view, however, asserts that the sign must be complex. There are too many such examples: luxury brands like Cadillac, and even luxury brands like Porsche, Ferrari, Lamborghini, have complex logos. While complex is not easy to remember, it can be eye-catching.

"Engaging in unique complexity will not be easily confused by people who don't understand cars like Roewe and Porsche, Emgrand and Cadillac. These two points of view are debated endlessly, and a few of us think that both make sense, so it is really difficult to choose. Less, do you have any good ideas? ”

Yu Guo was silent for a few seconds and said, "I think, use the former, the simple type." ”

All three were taken aback.

Yu Guo continued: "But I don't fully agree with the first one. The reason why I oppose the second is indeed that many domestic brands blindly learn the car logo of luxury brands, which is also very complicated, but they can't say the profound meaning of the actual car logo, which is really a snake to add.

"And, after all, we're a disconnected luxury car brand, so it doesn't seem like we're going to be able to use complex patterns with heritage. However, with a minimalist logo, it must also be eye-catching. In particular, we are also a German luxury brand, and it is best to be on par with the first line, so if we want to learn, we will learn the logo of Mercedes-Benz, BMW, and Audi, and then design one that suits us best. ”

Lu Xianhe couldn't wait to ask: "Less, although I also know that you can't do everything, you are too much better than others." Can you ...... Help us design a pattern? ”

Yu Guo smiled: "This is not just a suggestion. If you want me to design, let's say it's enabled by you, I want at least 500,000 design funds, which is not much, right? I believe that the same remuneration for the designers who design the logo of the car should not be lower than mine. Of course, the premise is that you are satisfied, and as long as you are not satisfied, you do not need to give me money. Fair, right? ”

The three of them looked at each other and readily agreed.

Lu Xianhe asked: "Then let's sign a contract?" ”

Yu Guo said with a smile: "I found a pen for Mr. Zhang's brother and a daughter for Mr. Xiong, but I didn't sign a contract." I believe that you are all committed to a good promise, and there is no need to sign a contract. Of course, I'm only going to do that to you, others, I do have to sign a contract. Okay, Mr. Lu, please tell me the third question. ”

The system suddenly interjected: "Wait! You said yes so readily? Although if they are not satisfied, you don't have to compensate them for money, at most you won't get the 500,000. But you haven't studied design, isn't it a little inconsiderate to say yes so happily? ”

Yu Guoxin said: "You can rest assured, I plan to travel to history and see this legendary car genius with my own eyes." ”

The system suddenly realized and said no more.

Lu Xianhe said solemnly: "The third problem is actually the most difficult and needs to be solved urgently. ”

Yu Guo's thinking is always one step ahead, and he confidently asks: "Is it money?" Mercedes-Benz, BMW, Audi, Jaguar, Volvo, Cadillac, these luxury cars, have invested at least 5 billion yuan in domestic factories. You Jiaodong tycoons united, although the total assets should add up to tens of billions, but there is not much cash that can really be used. ”

Lu Xianhe applauded: "Less, I talk to you as if I am talking to my own brain, there is nothing to hide, amazing!" I admire you from the bottom of my heart. That's right, our group of people, in fact, can get a lot of money, all together, at most hundreds of millions, what can this money do? ”

Yu Guo said with a smile: "And most of your fixed assets have been mortgaged to the bank in exchange for loans, and they are invested in various projects that have not yet been recovered, and they cannot be re-loaned." And if you want to produce even one car first, the luxury brand you buy will need more than 500 million yuan. ”

Zhang Hongyuan nodded and said, "Indeed, money is a big problem. In terms of the factory, there is a brand that has left the region and transferred the factory to us, but it still costs money to add equipment. After all, this factory used to be a normal brand car production plant. ”

Yu Guo said: "Big banks are strict, and it is definitely not so easy to lend, but Jiaoshang Bank, a local enterprise, should be possible." In addition, you want to revitalize the national automobile industry in the region and create the first home-grown luxury brand in China, not to mention the municipal government, even the provincial government will support you, not to mention the small rubber merchant bank. They should also have the eye to see the business opportunities. ”

Lu Xianhe smiled bitterly: "We originally thought this was the case, but now it seems that we were too optimistic before. People have also witnessed the earth-shattering sound of many brands at the beginning, and finally defeated Maicheng and returned, with ups and downs, all in their eyes, so they will not be as easily excited as us. I'm talking about the number one leader of Jiaoshang Bank, President Zhang Tenglong. ”

Yu Guo looked at him and asked, "Could it be that this bank president wants some financial returns?" ”

Xiong Mangui said: "An ordinary president of Jiaoshang Bank will have to pay five or six hundred thousand yuan a year, including his salary and other expenses, and the leaders of the headquarters, such as the head of the human resources department, will be at least one million a year." What's more, they are the number one president, they themselves are not short of money, although they do not have hundreds of millions of assets, but if they earn one or two million a year, as a non-business group, they are already very rich. ”

Zhang Hongyuan continued: "We are very hot-blooded, they are very cold, and if we lack convincing evidence, then they will ignore it." Of course, we can all understand this, 500 million, or even 10 billion, only lend to one project, this is a major decision, of course the bank is cautious! ”

Yu Guo smiled and asked: "Then, what evidence does this Governor Zhang want us to show?" ”

Lu Xianhe said helplessly: "Alas! The trouble is here! So he asked, 'How do I know that the money in the bank is not going down the drain?' You say you're a luxury brand, but what about the evidence? Can you show me photos and videos of the car that Meyer built 100 years ago? Can you create photographs and videos of him that have been honored and sought after? Can you show evidence of his friendship with the originators of the major automobiles? Didn't you say it on the Internet? No picture, no truth! ’”

Yu Guo listened, was silent for a while, and said: "Although the attitude of these privileged classes has always been so arrogant and domineering, from a logical point of view, people are not wrong. ”

All three of them were a little depressed.

Zhang Hongyuan asked tentatively: "Less, even if President Zhang's request is reasonable, it is too difficult, and if the difficulty reaches a certain level, it is also an unreasonable request, isn't it?" ”

Yu Guo smiled and said confidently, "Have you forgotten that you are discussing with me?" I don't think it's any difficult. ”

The three tycoons were all shocked, although Yu Guo always surprised them, and every time they refreshed the height of surprise, but this time, they were still willing to believe that they had heard it wrong.