Previously, Lu Chong provided Qin Yanan with two projects of resorts and motels, which made her a fortune, and she has gradually shifted the focus of her business from clothing to commercial real estate projects, and Qin Yanan attaches more importance to Lu Chong's suggestions, and she trusts Lu Chong's business vision very much. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Qin Yanan asked eagerly, "What kind of wealth?" ”

Lu Chong said with a smile: "Build a cinema line, and at the same time start to build a cinema as the core and supporting commercial real estate. ”

"I understand the construction of cinemas, big cities such as Beijing, Shanghai, Guangzhou and Shenzhen do need to build more high-end cinemas, and your Huaxing Pictures also needs to have its own cinema line," Qin Yanan said with a smile: "I don't understand the second point you said, can you elaborate on it?" ”

Lu Chong took a look at his thoughts and found that this would be an unprecedented big project, and he couldn't explain it clearly on the phone, so he said: "Sister, this commercial real estate model will be epoch-making and will be huge...... Here's a rough look, and in the next two days, I'll form these into a PPT file. You can't eat such a big project alone, so let's call all the business elites of our Shijiao family to come to Pengcheng together, and I will explain it on the spot. ”

Qin Yanan was very excited by the huge business territory described by Lu Chong, and agreed immediately.

Three days later, Qin Yanan rushed to Pengcheng with a group of people, all of whom were leaders of the Qin family, the Qi family, the Luo family, the Li family and other close families in the business field, and they, like Qin Yanan, all expressed deep admiration for Lu Chong's business vision shown before.

In the conference hall of a five-star hotel, Lu Chong connected his computer to the projector and began to play slides.

On the slide is a vision of the future comprehensive commercial real estate project drawn by Lu Chong with computer software and its description, which he has been a technician for more than ten years in that life, and nothing else, but has practiced a super composition ability.

Lu Chong pointed to the pictures on the slide: "My proposal is that we will build commercial real estate urban complexes in first- and second-tier cities across the country, with cinemas and shopping malls as the dual cores. This commercial real estate complex integrates retail, catering, entertainment, office, hotel, residence and other functions, where you can have too many choices, and if you don't want to shop, you can take a walk; When you are tired of walking, you can sit down and drink tea; If you are hungry, you can go to the restaurant for a leisurely meal; If you want to be active, you can go to the ice rink; bored, watch a movie; If you want to further your education, you can participate in various training courses and enroll your child in an interest class for early education......"

The following people were eye-catching, but some people objected: "We understand that shopping malls are the core, but why should cinemas be the core?" ”

Lu Chong said with a smile: "This is the focus of what I am talking about today, how the cinema can become the engine of a commercial real estate urban complex.

With the development of the economy, a considerable part of the citizens in the big cities will enter the middle class, they are the desire to watch movies and have the ability to consume movies at the same time, they pay attention to the spiritual level of cultural needs, rather than the traditional material needs, such consumer groups in economic income, cultural level, consumption concept are large-scale commercial real estate projects are high-quality target customers, their demand for other consumer goods or consumer services is also the strongest. The important thing is that once this group develops the habit of watching movies, it will provide an endless and sufficient flow of passengers for the commercial real estate urban complex, and from the perspective of one-stop consumption modes such as food, play, entertainment, shopping, and appreciation, it will also play a significant role in stimulating and promoting other formats of the project.

If the consumer goes straight in and out of the commercial project, then it is certain that the consumer comes to the project with a strong purpose, and then quickly completes the consumption process and leaves, so that he cannot tap his potential desire to buy. After watching the movie, consumers are more likely to make impulsive purchases in the project due to the relaxation of their body and mind. After consumers come to the theater to buy tickets, they generally need to wait for about 15-30 minutes, and at least 90 minutes after watching a movie, and watching movies is a leisure way for consumers to relax themselves, so most of the audience is in a relaxed and happy mood after watching the movie, at this time their impulsive consumption possibilities will be greatly increased, and this impulsive consumption accounts for more than half of people's total consumption behavior. In this way, each consumer who comes to the project will stay in the project for about 150 minutes on average, which greatly increases the retention time, thus effectively extending the time of consumers in the commercial real estate project, so as to make the customer bag rate or turnover increase steadily on the basis.

In addition, super-large commercial real estate projects can not avoid some locations that are too biased or too high floor locations, if these locations have similar cinema formats so that consumers have a strong consumption purpose to guide, once there is a cinema settled, the area has a fixed flow of people, then the surrounding location will also have a large number of supporting formats to take the initiative to settle in, so that the overall benefits of commercial projects have been evenly improved.

The big movies produced by Huaxing Pictures in the future basically reflect today's most advanced technology, the most fashionable trends, the best food, the most popular culture and so on all kinds of new things, and as a modern large-scale complex business, the combination of fashion clothing, digital products, sports and fitness, catering and other formats is also indispensable, and consumers can stimulate other related consumption desires from the process of watching the movie.

The cinema can also become a landmark cultural and social place in the city, couples in love, a family enjoying a warm family reunion, students in after-school leisure, government enterprises and institutions to the welfare of employees, etc., a city rarely has such a commercial social place that can cover most of the consumer groups.

Usually before the release of each film, the producer will do a variety of promotional activities on three-dimensional media platforms such as TV commercials, newspaper advertisements, movie advertisements, radio advertisements, etc., so that the audience has a strong sense of curiosity about the film before the film is released. On this basis, the cinema as a film broadcast platform will obviously receive strong attention from local consumers, such as whether this film is shown here? When to put it? How much does it cost? Similarly, commercial projects that are the theater will receive much more attention than projects without cinemas. In addition, whenever there is a blockbuster or a new store opens in the area, the cinema will also organize various star activities, which brings a very significant advertising effect to commercial projects.

In addition, movies can be regarded as a special kind of fast-moving consumer goods, its life cycle is very short, and such commodity attributes also determine that it can provide enough freshness to commercial projects, make commercial projects young, and prolong the life of commercial projects. ”

As he spoke, he tapped the slides, which were shown one by one, and the vivid and brilliant photographs on the slides, combined with his clear, powerful and logical language, gradually conquered all those who dissented.

Finally, Lu Chong concluded: "Commercial real estate with cinemas as the core will surely become a major trend in the future, and we must lead this general trend and make a fortune from it!" ”

Lu Chong is talking about Wanda's business model in the future, although Wanda has made some mistakes in the choice of city, location, and target population, which has caused some theaters under Wanda Cinema Line to lose money in the future, but it has to be denied that this is an advanced business model, and this business model will support the richest man in China and the national husband in the future.

The business elites of this era have not yet formed a PPT-style work process, and Lu Chong's illustrated novel and unique elaboration mode has aroused their unprecedented interest, and they all looked at it seriously.

When Lu Chong finished speaking, the whole audience applauded, and everyone praised: "This mode is worth trying!" ”

"Lu Chong's business vision is really extraordinary!"

"His speech is very set, and it is worth learning from!"

After some discussion, everyone unanimously agreed to set up a cinema company and a real estate company, the name is Huaxing, Huaxing Cinema Line and Huaxing Real Estate, Lu Chong is the major shareholder of Huaxing Cinema Line, accounting for 51% of the shares, Qin Yanan is the major shareholder of Huaxing Real Estate, accounting for 50% of the shares, and the remaining shares are distributed by the agreement of each family on the spot. (To be continued.) )