Luisa received an invitation from Dior.

Needless to say, the brand's influence in the industry can be ranked second even among Chanel and Louis Vuitton and Prada.

Although it is an endorsement makeup brand, as a top luxury brand, Elisa's first shot on the road to endorsement is really beautiful.

Endorsement is not the same as acting, if acting, you take on a few more small roles, it can be said to be honed step by step, then advertising endorsements and the like are completely opposite.

The more endorsements you receive from smaller brands, the more things that top brands will have to worry about when they consider using you.

Taking advantage of 007's east wind, the partnership between Dior and Elisa was quickly confirmed.

With Luisa's efforts, Elisa became the face of Dior Cosmetics in Europe and North America.

And from the official publicity issued by Dior, they are still very satisfied with this 007 Bond girl.

"We are honored to announce that Elisa. Serena will be the face of Dior makeup for the new season. ”

There is no doubt that the fashion industry has exploded again.

Endorsement of Dior Makeup?!

WTF？！

No matter what others think, in the contract that has been signed, it is stipulated that as a spokesperson, Elisa. Serena will create a series of campaigns and custom print advertisements for the brand, which means that wherever there is a Dior counter, you can see Elisa. Serena's face.

It's a great opportunity to get the word out.

Of course, Dior also has a corresponding rule for the temperament that Elisa shows - a confident and charming female figure.

They don't think it's a big deal for the charismatic Serena.

Being the face of a brand is not the same thing as advertising for that brand.

Compared with advertising, as a spokesperson, the biggest quality is "exclusivity".

For example, if you endorse a certain thing, in order to prove your sincerity, you must use that product in all public occasions, as long as the product you want to use is the brand you endorse.

So, the title of Bond Girl has not been removed, and Elisa is about to transform into Miss Dior again.

It's another year of awards season, and Elisa's overall work in 06 years is not much, except for 007 is the dubbed "Cars", "Atonement" is still in the later stages of work, so compared to last year's limelight, this year she is a lot quieter.

But just because she's quiet in terms of movies doesn't mean she's quiet in other ways.

First of all, Dior's endorsement has caused an uproar in the fashion industry and makeup circles in Europe and North America, as a popular star, as soon as the news of Elisa's endorsement of Dior came out, many people were still willing to express their love on Twitter.

In addition to Dior's incident, the most important thing for the fashion industry is that the four major fashion magazines have circled the cover character of the beginning of the year for 07 years.

Elisa. Serena was on the list.

Long before taking pictures, Anna. Wintour approached Elisa and said that it was Mario who was shooting her portrait this time. Testino.

"People love to be photographed by him, and he has a natural sensitivity to fashion." She said.

Mario. Who is Testino? Maybe some people who only pay attention to celebrities or entertainment magazines usually have little interest in this kind of behind-the-scenes personnel, but as a person who often mixes in the fashion industry, Mario. The name Testino is so recognizable.

"Testino was one of the hottest photographers in the fashion industry, and he also photographed the late Princess Diana, and his fashion photography is said to be highly artistic and quite popular with some people."

"He shoots fashion campaigns for a host of leading fashion magazines such as Vogue, VanityFair, TheFace, and more, as well as annual commercials for luxury brands such as GUCCI, CK, Burberry, Valentino, and more." Luisa faintly spat out information about the photographer.

"Wintourken asked him to shoot the cover for you, which can be said to value you very much, and most importantly, he has a very good relationship with luxury brands, which can be seen from the advertisements he shoots." "But what interests him more than the high salaries he receives from major fashion companies is the discovery of young girls with potential," she said. ”

Elisa, who tasted the sweetness of endorsement for the first time, quickly understood what she meant - this photographer likes to dig people up, and whether he can discover your potential depends on your appearance.

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Since the September issue of Vogue, the media has been able to find out that Elisa. Serena has become a front-row spectator on many shows, and it seems that the status of this popular Hollywood movie star in the fashion industry is also quite affirmed.

You must know that if you are not popular in Hollywood, or you have good acting skills, you will be able to move unhindered in the circle of the fashion industry.

And this time, she was on the cover of the first issue of Vogue in 2007, which is enough to see Anna. Wintour values her very much.

"Every year, the opening issues of the four major magazines attract attention, and they use their extremely keen sense of entertainment to discover the superstars who have made great breakthroughs in the past year and are about to shine in the new year, because they are the most influential entertainment guides."

The variety show reported at the end of 2006 that the hostess read the first-hand information that her home TV ** had dug up.

"Okay, let's see if the cover character of ELLE is Emmanuelle. Bella, I heard that she plans to participate in the filming of witnesses this year~. She said: "Then let's take a look, oh the cover of "Vogue" is supermodel Sasha. Ivopolova, the newcomer who walked the catwalk for Prada and MIUMIU as soon as she debuted, and won several commercials on her own, it seems that the future of this newcomer is limitless. ”

- Elisa. Serena, the cover character of "VOGUE", a fashion bible magazine, is not so easy to do, this Hollywood movie star has conquered the audience with her acting skills, and has conquered the female devil of the fashion industry with her good taste "Anna. Wintour", as a Bond girl, her appearance in "Casino Royale" must be fresh in the memory of many fans. ”

As a fan of Elisa, they can find that the frequency of seeing their favorite Serena in fashion magazines has increased greatly, and sure enough, seeing the beautiful Serena makes the whole person feel a lot better throughout the day.

After this report, the opening annual issues of the four major fashion magazines can be said to have attracted much attention.

In January 2007, the magazine was sold out as soon as it went on sale. Serena's cover of "VOGUE" is undoubtedly the biggest winner among them.

The cover shot for Elisa by Vogue's recent photographer Mario Testino was well received by both the crowd and the industry.

The kind of photo that perfectly and skillfully blends ** with modern elegance has a unique charm.

"Mario's portrait photography is never faulty, always sexy, beautiful and noble, and Elisa. The charm of Serena, the wild beauty of the Bond, the kind of picture that is full of life - full of life, seems to push its essence to you. Under his men, Elisa. The visual impact brought by Serena has once again reached a peak. ”

With a table that satisfied the great photographer during the shoot, Elisa and Mario Testino also changed their phone numbers after finishing the shoot.

In her list of social connections, there is another big man quietly added.

In "007: Battle of Casino Royale", she was nominated for the British Film Institute again.

However, compared to the last time with the bumpy mentality of winning the award, this time she was purely to play a soy sauce.

After all, no matter how well "007" is made, the commercial traces are too heavy, compared with this kind of box office film in the commercial circle, the British Academy Film Awards are more inclined to "Brokeback Mountain".

So when the host announced this year's Best Supporting Actress award, Jennifer. Hudson's "Dream Girl" was no surprise to her.

But when the BAFTA Award was presented to her for Best New Star, Elisa was a little overwhelmed.

"It seems that Serena, you don't think you have the slightest hope of winning the prize." Sit next to her Daniel. Craig said with a grin.

At the beginning, Elisa didn't expect to win the award when she came to the award with a focus on participation, so she paused when she heard her name.

However, it is better to win a prize than not to win a prize.

She reacted quickly, pulled some of her skirts that were too long, the look on her face turned into a smile in a second, and slowly walked to the stage.

Although she only won one Best Rising Star award, Elisa was still very happy at the banquet held after the Academy Awards.

As a popular actress, her status is obviously very different from before, if she used to need to know others one by one, then now, more people are willing to know her.

After getting acquainted with a few stars, she and the biggest winner of this year's Academy Film Awards, Helen who played "The Queen". Miller took a look.

In front of this old-timer, the little achievement that Elisa has achieved is completely insufficient.

Fortunately, Helen. Miller is very kind to these young people, and as a leader among the rookies, Elisa naturally gets some different treatment from her.

"I heard Ann mention you."

Helen. The Ann mentioned by Miller is naturally Ang Lee.