44. How to become famous in seventeen days
Lin Daoist was on fire again.
This time he had aroused no more frenzy and excitement than he had been four months earlier. Four months ago, netizens were just hunting and voyeurism, and all they were obsessed with was a wonderful slap in the face and pretending. Of course, slapping the face and pretending to be forced is Su and cool, but it is just Su and cool, there are so many Internet celebrities in the world who can pretend to be forced, who will pay attention to a short-lived ID on an anonymous forum?
But this time it's really different, fundamentally different.
On June 27, Dr. Su Kesu, who had been silent for several months since the face slapping incident, finally surfaced and updated his status, which has been checked in tens of thousands of times by countless fans. This time the update was particularly simple, he just wrote an article and gave it a thumbs up.
"On the Layout of Buildings by Semi-annual News Highlights" by Lin Daoshi.
After staring at the screen for two seconds in disbelief, the fans exploded.
I've got a big rub what's going on! I think they tore it up three months ago, right? Wasn't Dr. Su's face swollen into a pig's head at that time? What kind of trouble is it to suddenly pay attention to likes and retweets? It's not that we don't understand that the world is changing so fast!
Are the two going to love and kill each other?
The routine is so deep, can you be a little more sincere?
Holding all kinds of weird thoughts of horror or grief or messy in the wind, the dazed fans subconsciously clicked on the link marked in red, and then subconsciously dragged the mouse.
Then, they were subdued on a deeper level.
In general, 90% of the people who clicked on this article were holding some kind of mentality of giving it a try, and in their imagination, this article was probably the routine of Lin Daoshi's first post ("818"), or there was a bit of an unexpected pretending to slap the face, but they never expected that this was actually a popular science article!
That's right, this is actually a logical and rigorous science article!
At the beginning of this article, Lin Daoshi devotes three natural paragraphs to recalling the accidents suffered by the Su Group in recent years (from Dr. Su's inexplicable illness a few months ago, floods and fires in a few months, to the recent Tiantongyuan incident), and detailed statistics on the frequency, intensity, and danger of the accidents. He then used Su's accident numbers for the first five years to perform the same analysis. After obtaining two sets of samples, Lin Daoshi used some kind of statistical tool that netizens are not even good at spelling names, and came to the conclusion that in recent months, the probability of accidents and damage to Su has greatly increased, and this increase cannot be explained by randomness.
It's not random, but what?
Lin Daoshi didn't explain, he vaguely mentioned Su's big move in the past few months (the restoration of the property under his name), and then vaguely hinted to the reader that this renovation was causally related to Su's recent misfortune.
As for the causal relationship...... "I came up with a brilliant explanation, but unfortunately my portable computer is almost out of signal, so when I find the signal, let's continue." โ
Lin Daoist said at the end.
- Me! Strangle! Piece! Go!
The readers were dumbfounded, they could only stare at the hateful sentence at the end, curse the telecom operators of the whole universe in anger, and then helplessly slide the wheel back to the top and start reading this addictive article again - yes, although this is only a short popular science article, no matter how clear its reasoning, how fluent the language, how meticulous the logic and how suspenseful it is, it can completely blow up half of the mini-novel. Not to mention that this article also introduces in detail such a top hit as the Tiantongyuan incident, as well as a lot of fierce news inside the Su clan that has been exposed. It greatly satisfied the curiosity and anxiety of netizens who had been scratching their hearts and livers for a month, and even explained the Tiantongyuan poison gas case from a private perspective for the first time......
All in all, whether you're for or against, it's hard not to reprint them one by one.
Therefore, it is not difficult to explain why after only three hours, this article can follow the signal along the network, all the way to the top of the forum homepage, and then smoothly lรฌ li's overflow forum into the rest of the social software portals, with the screen and video rushed into tens of millions of homes. Tens of millions of netizens read it, were persuaded by it or were provoked by it, and expressed their approval or disapproval on the Internet - of course, by the way, to increase its popularity.
However, both those who agree and those who oppose it have an indelible doubt.
Isn't Daoist Lin a magic stick? How can it still be statistical?
As for why he is statistical, Lin Daoshi himself has nothing to say.
In fact, at this moment, he was facing the screen "self-written" articles for unknown reasons, so that he temporarily ignored the beeping and beeping roar and the movement of people around him, and he really couldn't understand how the few simple feng shui ideas he put forward were packaged and modified into such a ...... "masterpiece".
If you don't understand, you can't figure it out, he turned his sore neck and raised his head slowly.
-- Since reaching an agreement with Gao Daguan a day ago, this senior bureaucrat who was driven by a certain sense of crisis has shown amazing action -- in two hours, just two hours, the construction team specially sent by Secretary General Gao Daguan opened Lin Jian's office and sorted out a lot of clutter, and simply doubled the available space. The available space was then so smoothly filled with one strange flickering instrument after another, so much so that there was no room for chairs for the seven-member press coordination team that arrived three hours later, so that they could only sit on the floor between steel and fans.
"They will do their best to help you, and I will do my best to help you." Before leaving, Gao Daguan held Lin Jian's hand tightly, "But you are the center of the whole plan." All we want to do is help you show your talents, your strengths, and your extraordinary knowledge to the most out of your knowledge in 17 days. And in the whole process, your skills are the key โ in other words, we are the sugar coating, and you are the pill. โ
And now, a giant sugarcoat was striding at him in high heels.
"Mr. Lin." Miss Liu Ziyu, a 36-year-old public opinion control expert and online public opinion observer, calmly walked past a photo newspaper and waved a timely messenger in her hand, "Three hours after posting, we have observed millions of such retweets and replies, and judging from the current situation, netizens have not forgotten you." Our strategy works. โ
Lin Jian nodded deeply. "Good." He said.
"But that's just the beginning." Miss Liu Ziyu stopped in front of a huge screen, and she pointed to the curve on the screen that went up all the way: "According to the results of the analysis team, it is inevitable that the popularity of the post will tend to be saturated after fifteen minutes, and the rise will gradually weaken - even with the help of Mr. Su Ke's fame and clever memories of netizens, an article is still too thin to withstand too much attention." It's time to add something a little more exciting to the article. I personally build yรฌ, please communicate with Su's immediately, so that they can release the news that Su's office building is going to be renovated collectively in time. โ
"Oh." Lin Jian pondered for a moment and asked, "Isn't it possible to grasp the timing so skillfully that it will not arouse the suspicion of hype?" โ
Liu Ziyu helped her black-framed glasses, still confident: "Of course not." The collective decoration of Su's office building cost nearly one billion, and no company will spend one billion to hype up a newcomer with no name. Again, even if someone really questions the hype, we will have a way to deal with it - Mr. Gao has already communicated with Gu, and when the next part of "On the Layout of Buildings from the Semi-annual News Collection" comes out, they will also redecorate it. The Su family and the Gu family have always been incompatible, and the possibility of joint hype is close to zero. โ
Lin Jian hummed a little unconsciously, expressing some kind of agreement. And then, "What should I do next?" โ
"That's exactly what I'm going to discuss with you." Liu Ziyu talked unhurriedly: "According to our plan, on the first to third days, we are going to show 'Feng Shui'. This segment mainly attracts homeowners and the middle class. Compared to your ability to catch ghosts and summon spirits, Feng Shui is much more realistic, ordinary people may not be exposed to ghosts in their lives, but they have to deal with the construction of houses all the time, and changing the layout of the house can change the fortune of the 'Feng Shui' can naturally attract their attention. In the second stage, we target teenagers. Three days later, it will be the summer vacation, and teenagers will become the main force of the Internet, and they also happen to have the strongest communication ** and following enthusiasm, which is the ideal group of people to brush up on the popularity. But in order to attract young people, our communication strategy also needs to change. The new focus of propaganda must not be on something realistic and unrelated to children such as Feng Shui, but on some romantic, extraordinary, safe spell. Of course, it had to be simple, given the conditions of teenagers. โ
"Mr. Lin, is there such a spell?"
Romantic, extraordinary, simple, spell?
Lin Jian groaned. "Let me think about it." He said.
โฆโฆโฆโฆ
Looking at Liu Ziyu's back in a hurry, Lin Jian casually pressed the buttons on his sleeves.
"The tall crown is really going all out." He sighed softly at the cuffs.
"Of course he's going to give it his all." Su Luo's voice floated out of the button, still low and moving, "Now that the East Palace is unstable and surrounded by wolves, where is there room for the prince to be sick?" The tall crown is a hardcore โกโก, and it is natural to try his best to plan for the crown prince. โ
"I see."
"Not only that," Su Luo said indifferently, "It is said that the person in charge of sealing the palace is Gao Daguan's political enemy, so he is helpless, and he can't bring you in. Essentially, he could only send a team to do your convenience, but he would never dare to spend money on the heat - otherwise he would be picked up by his enemies. Fundamentally speaking, this time it is hard to strike iron. โ
Lin Jian nodded knowingly: "I understand." โ
"That's good." Romantic, unusual, simple spells' - do you have a clue? โ
"Of course." Lin Jian smiled slyly.
"Just use the 'mirror' to listen."