If you want to make the magazine sell well, you have to win by surprise and find an audience that really likes the magazine.

The journal's policy limits the readership it faces, and it is not a purely literary magazine, nor is it a popular magazine, but it is inherently aimed at veterans, farmers and workers who want to start a business and get rich, or ordinary people who care about the operation of the foundation.

It may be that in the future, with the operation of "Tongpao", the content published will become richer and richer, and it will attract readers who are not the audience, but as a newly launched magazine, if you want to ensure sales, you can only rely on those potential readers.

The first thought that came to Gowen's mind with such thoughts was the line that the chairman had adhered to.

Surround the city from the countryside and take the mass line, and a spark can start a prairie fire.

Govin snapped his fingers, and then asked Kitajima, "Excuse me, how many copies of the inaugural issue of "Tongpao" were printed?" ”

"The inaugural issue did not dare to print more, so 70,000 copies were printed."

"How many magazines did we send out by post that year?" Govyn asked.

"Seventy thousand, what's wrong?"

"It's all sent out?" Govin was incredulous.

"No, there are about 3,000 copies left on the Foundation's side right now. I thought that after the first issue of the magazine was launched, some readers would write letters or call to order the magazine, so I set aside a part. I didn't expect the current situation to turn out like this......" Kitajima wanted to cry without tears.

"Whew......" Govin breathed.

It's good to have a magazine in hand!

"I think there's something wrong with the idea that we sell magazines through Xinhua Bookstore. Don't you think that the readers of "Tongpao" are more in the countryside? If nothing else, let's just say that the article on quail breeding published in the inaugural issue will make some knowledgeable farmers rush to buy it. That's the experience of the Jiangdong livestock farm, and what are the policy interpretations, successful cases......" Gowen crossed his fingers and told Kitajima what kind of content the "Tongpao" would attract farmers to buy the magazine.

With Govern's explanation, Beidao's expression became more and more bright.

"That's right! I have heard Wei Jianguo and them say many times that there is a serious shortage of people who go to the countryside to guide those veterans...... How could I not have thought of it! Kitajima was a little annoyed, "We can sell the magazine to people who are really interested in starting a business and getting rich!" ”

"That's right, using Chen Hongjun's channels to sell magazines not only helps those farmers, but also sells magazines." Govyn nodded.

"Chen Hongjun, what channels do they have?" Kitajima didn't understand.

"Stupid, what do you think, now that Jiangdong Livestock Farm has opened up the quail sales market in the Yangtze River Delta, and has also guided so many rural veterans to breed quails and chickens to get rich together. Also, this veteran is not only in the Yangtze River Delta, but also in the north and further south, as long as we can publicize the magazine, this will be a fixed readership in the future! Govin looked at North Island with some hatred.

After all, Govin was planning to use Chen Hongjun, Wei Jianguo's connections, and the Veterans Foundation's signboard to promote Tongpao magazine.

And it's not easy to do that.

After straightening out Beidao's thinking, Gewen pulled Beidao to find Chen Hongjun and Wei Jianguo, and when Chen Hongjun and Wei Jianguo knew Gewen's thoughts, they were a little surprised.

Especially when Govin said that he wanted the inaugural issue of "Comrade" to be given to those veterans for free, not to mention that Chen Hongjun and Wei Jianguo didn't understand, even Beidao was trembling and pointing at Govin speechlessly.

Selling magazines turned out to be free magazines, and everyone felt a little ridiculous.

Magazines are given away, won't they be able to earn back their original money?

So Govin had to patiently express his considerations.

The first issue of the magazine was sent, but that doesn't mean that the next issues were given away in vain.

To put it bluntly, this is an advertising method in later generations, and if you want to make money, you must be willing to invest.

Don't you see the supermarket or the shopping mall often has some activities? Let you taste or try it for free first, and when potential buyers find it delicious or useful, they will naturally become your repeat customers.

Use the first issue of the magazine to attract those potential readers, and as long as the magazine is excellent and really instructive, then it will inevitably attract real readers to buy the second issue.

This is a decision made by Govin after judging the quality of the articles in the inaugural issue of "Fellowship", otherwise he burned it?

"But, with the money, why don't we advertise?" Kitajima still doesn't understand.

Chen Hongjun and Wei Jianguo on the side were bright-eyed.

On the one hand, Govin lamented the business acumen of these two people, and on the other hand, he also felt a little helpless about the simplicity of the North Island.

It seems that Kitajima can only be an editor-in-chief!

"Advertising? Where to advertise? Newspaper? Do you know what kind of newspapers the veterans, and those who want to make a fortune, like to read? Do you know? TV? Nowadays, the families with TVs in their homes are all in the city! Broadcasting, it's okay, but it can only be advertised on the Central People's Radio, because only the signal of the Central Radio can cover the whole of China, but just relying on the broadcast to play lip service, do you think everyone will believe it? ”

"But aren't all our magazines delivered to Xinhua bookstores all over the world?" Kitajima muttered.

"Then print another 30,000 copies!" Govin waved his hand heroically.

“……”

For Gowen's nouveau riche boldness, the three people present were speechless.

So at the insistence of Govyn, the inaugural issue of "Tongpao" was printed in 30,000 copies.

The veterans who then kept in touch with Mr. Chen's Jiangdong Livestock Farm in the Yangtze River Delta received a free copy of the magazine "Tongpao."

Outside of the Delta, Govin asked Beidao to contact Chen Hongjun and recruit five more clever veterans, and then after explaining their work, he drove them out.

Five people are divided into five groups and run sales all over the country.

Just like the sales in later generations, five people inquired about the distribution of local veterans in each place, and then came to the door to give a free magazine, and carried some interviews and surveys about the veterans, which was to consider whether it could be used in the "Tongpao" magazine in the future.

To put it bluntly, Govin is calling and cultivating the five people as both salesmen and reporters.

Sending magazines is not simply to send out magazines, but to introduce the Shanghai Veterans Charity Foundation to those veterans who have received the magazines, to introduce the experience of Shanghai Jiangdong Livestock Farm in driving the surrounding people to get rich together, and to introduce the practical guiding significance of the content of "Tongpao" magazine.

Of course, the most important thing is to implement the subscription method of "Tongpao" magazine.

For this reason, Govin also specially asked Beidao to print a lot of business cards from the printing house, in addition to the names and positions of these five salesmen, in addition to the contact information of the "Tongpao" magazine and the subscription method of "Tongpao", of course, the contact information of the foundation.

Although the foundation is poor now, if there are really veterans seeking help from the foundation, Wei Jianguo and Chen Hongjun will only help as much as they can, and will never ignore them.

And these five recruited newcomers are also full of confidence, these five people are all city soldiers, let them raise chickens, raise quails, and farm the land, that is to torture them. Now this job, the salary is stable, the persuader subscribes to the magazine for a year and has another commission, and the magazine chooses the investigation report they write will also have an additional manuscript fee, although this kind of work is a little harder, and it needs to run around the country, but it also broadens their horizons and is well-informed, so several people are willing and motivated.

In addition, Govin also thought of a bad trick, he specially asked the printing house in charge of printing magazines to use the leftovers printed by "Tongpao" to make some calendars, and selected some pictures of scenery and people from some foreign magazines to print, and the effect of the calendars was quite good.

How much can leftovers be worth? It's just personal labor and machinery costs. However, the sales slogan of "subscribing to the magazine for one year and giving you a calendar for free" can make many people who are greedy for a small price subscribe to the magazine for a year.

In less than half a month, the results are remarkable, there are more than 10,000 veterans in the Yangtze River Delta region who are willing to subscribe to the magazine, and this was originally the base of the Jiangdong livestock farm, and many ordinary people in the countryside have been coveting the road to prosperity of the veterans in the village, and they will follow the trend when they see the veterans have a magazine in their hands. As a result, in the Yangtze River Delta region alone, the number of subscriptions to the magazine has reached nearly 30,000 copies, many of which take a year.

The performance of the five new sales people was also very good, and they called the magazine every few days, asking them to send another part of the magazines as soon as possible, and the magazines they had on hand had already been distributed. Someone must also be on guard in front of the phone in the magazine, otherwise it is easy to miss the reader who calls to subscribe to the magazine.

When these five sales newcomers returned one after another, they counted the names of the people who registered to subscribe to the magazine, well, it directly exceeded 50,000 copies.

Truly brilliant results!

And that's just the beginning.

As the veterans were skeptical and tried to raise chickens and quails according to the instructions in the inaugural issue of Tongpao, more and more people were driven as the local people saw that the veterans could make a fortune with a single magazine.

How amazing is a magazine?!

As issue after issue of the magazine arrives in the hands of subscribers from the post office, it is conceivable that more and more people will call or write to subscribe to the magazine.

(To be continued.) )