That night, Ding Hongxing took stock of the harvest with Zhi Brain Xiaobao again, and Xiao Bao told Ding Hongxing that because he had his own industry for the first time, he could also get the reward of attribute points, but this industry is not big, and he only has ten percent of the shares, so he can only get a reward of 20 attribute points.

Ding Hongxing is quite satisfied with this reward, after all, these shares are a surprise, but he also fully understands how difficult it is to obtain this attribute point?

If a skill wants to have the possibility of rising to the top, it needs at least a dozen skill points, that is, more than a hundred attribute points, if luck or talent is not enough, it is not uncommon to spend hundreds of attribute points, there are so many skills he is interested in, it is a huge number when you think about it, not to mention that there are so many attributes that also need attribute points to grow, so that more attribute points are needed, but this did not discourage Ding Hongxing, on the contrary, it aroused him even more to want to get more attribute points to make himself stronger**, This has also become a strong motivation for Ding Hongxing's continuous efforts.

Ding Hongxing thought for a while, added five attribute points to memory, and added five attribute points to comprehension, which is good for his current learning, and the other ten attribute points, he saved, so that he has thirty attribute points accumulated.

The game hall industry, which allowed Ding Hongxing to obtain twenty attribute points, soon had some troubles, and a few days later, when Ding Hongxing came to the game hall as usual, Chen Jianxin called him into his room with a solemn face.

Ding Hongxing smiled: "Brother Chen, what's wrong?" So strict. ”

Chen Jianxin said a little anxiously: "Several nearby game halls have reduced the price of game currency. ”

Ding Hongxing put away his smile, what Chen Jianxin said was not beyond his expectations, now the game hall business on this street is dominated by Chen Jianxin's family, and the rest of the game halls are definitely impossible to sit still, and they will definitely use means to compete for customers, in fact, the price reduction is already relatively mild, he said to Chen Jianxin: "Brother Chen, don't worry, speak slowly." ”

Chen Jianxin saw that Ding Hongxing was so calm, he didn't realize that he was also infected, so he was not so anxious. In fact, he has been opening a game hall for a few years, and he is not such a person who can't stand things, but the business of the game hall is too good during this time, which makes him have too high expectations, and now he suddenly finds that things may not be so simple, which makes him have a relatively large psychological gap, and he is a little out of proportion all of a sudden.

Chen Jianxin sorted out his clues and slowly told Ding Hongxing about the matter.

It turned out that two days ago, Chen Jianxin found that the flow of people in his game hall was reduced all of a sudden, and he didn't care at first, because now that school is about to start, many students have to catch up with their summer vacation homework, and it is normal for the flow of people to decrease, but then he found that the flow of people has decreased a little abnormally, so he asked some familiar student customers, only to know that several nearby game halls have recently reduced the price of game currency to one dime and a half, and invited some children to his game hall to pull people. It turned out to be a lot of people away.

Chen Jianxin asked a little uneasily: "Red Star, what do you think should be done?" Shall we also reduce the price? ”

Ding Hongxing pondered for a long time and said: "It's okay to reduce the price, but it can't be simply reduced." ”

Chen Jianxin said: "What does it mean that you can't simply reduce the price? ”

Ding Hongxing said: "The simple price reduction is that others reduce it to one and a half cents, and we also reduce it to one and a half cents, so it is a lose-lose behavior, what should we do if others drop to one cent?" Also down to a dime? ”

Chen Jianxin nodded slowly, he also thought of this problem, if he followed the price reduction, then the opponent would definitely follow the price reduction, although there was a profit if it was reduced to a dime, but it would not be interesting.

Ding Hongxing asked again: "Brother Chen, what are the main sources of your profits now?" ”

Chen Jianxin hesitated for a moment, and then said to Ding Hongxing: "Take this month as an example, in the more than 20 days of this month, I have sold more than 80,000 game coins, and the income is about 13,000, and the income from selling soda, drinks, ice cream, etc. is about 4,000, and the profit should be more than 10,000. ”

Ding Hongxing said: "Brother Chen, you have sold more than 80,000 game coins, and you only earn about 13,000, so the average price of each game currency is about one dime and six, which is not much different from other people's one and a half cents." ”

Chen Jianxin nodded and said: "Yes, in fact, people who often come to play, I usually give some discounts, for example, Zhihua used to play with me, and I gave him eight game coins for one dollar, this price is quite low, even if it is a new person who comes to me to play, he buys a lot at a time, I will give him one or two more game coins, I don't know why others will drop the price, and they will leave." ”

Ding Hongxing said: "This is the problem, in fact, you are already a very good businessman, and you have also given customers a lot of discounts, but your business here is so good, that is, in the last less than a month, customers have not established enough loyalty, in addition, the preferential treatment you give customers has a relatively large arbitrariness, mainly depends on your own impression and mood, so that customers can not form a fixed impression that you are more preferential here than elsewhere, so that compared with the direct price reduction behavior elsewhere, of course, there is no advantage." ”

Chen Jianxin nodded thoughtfully: "You're right, it seems that I've done a thankless stupid thing!" ”

Ding Hongxing shook his head and said, "It's not thankless, at least your regular customers here haven't gone to other places, right?" ”

Chen Jianxin said: "No, the old customers basically stay, they come often, and almost buy a few yuan of brands every time they come, so I give them more brands." ”

Ding Hongxing said: "I build yì, you can use some promotional means in the future to implement the discounts, fall into the clear, institutionalize, and digitize, so that customers can know more clearly how much benefit they can get by playing with you." ”

Chen Jianxin said: "What kind of promotional methods are used? ”

Ding Hongxing told Chen Jianxin about some promotional methods, such as how much you spend you can issue a membership card, determine the membership level according to the points, determine how much discount you give according to the level, such as how much members can spend can be drawn, and the prizes are set from books, electronic watches, drinks to game currency, which are very rich, for example, members can participate in game competitions held in game halls, and confrontational games such as street fighters can participate in the competition, and rich prizes will be issued according to the ranking......

Ding Hongxing's promotional methods are relatively common in the 21st century, but in Guicheng in 1992, these promotional methods are very fresh, Chen Jianxin listened to it suddenly, his eyebrows fluttered, he relied on his many years of experience in business, but also added a lot of things, came up with some very practical ideas, for example, he betrayed Ding Hongxing, he mentioned that all members who have reached a certain level of consumption can get the opportunity to learn from Ding Hongxing, and can regularly get Ding Hongxing's guidance.

Ding Hongxing listened to Chen Jianxin's suggestion, smiled and nodded in agreement, in fact, this reduced his workload, he came to Chen Jianxin, as long as he asked him for advice, he did not refuse, and always taught others carefully, now Chen Jianxin takes this kind of teaching as a member benefit, of course, the frequency of his teaching to others is much lower, and it can also make members cherish their membership more, otherwise, anyone can get the opportunity to teach Ding Hongxing personally, so how attractive can members be?

Ding Hongxing said: "Brother Chen, these are all ways to increase customer loyalty, with these methods, I believe that no matter how much your opponents reduce the price, it will be difficult to poach your members." ”

Chen Jianxin smiled: "This is mainly due to you!" I don't just mean these ideas from you, but also because you are a big master in our house, and we can use the opportunity to learn from you and get your guidance to attract customers, otherwise, even if we use these promotional methods, we will be learned by others, only you, no one else can learn it anyway! ”

Ding Hongxing smiled noncommittally: "Brother Chen, in addition to these, you can also put more effort into the upgrading of game consoles, often go to the south to investigate new games, especially games suitable for adults to play, in addition, you can also enrich the variety of drinks and snacks sold in the game hall, I think, with the deepening of reform and opening up, the economy is becoming more and more developed, the people will have more and more money in their hands, and their demand for entertainment will become stronger and stronger. ”

Chen Jianxin nodded heavily, he now feels more and more that Ding Hongxing is extraordinary, he not only plays the game well, has good skills, but also has such a unique and profound insight in management, calm as a middle-aged man, given time, he is definitely not a thing in the pool!

Ding Hongxing said again: "Brother Chen, there is one thing I have to remind you, no matter what, don't touch those things that shouldn't be touched, like the slot machines and card machines that are popular in the south, don't buy them back, no matter how much money you make, you can't buy them!" You believe me, as long as you do business properly, you will earn wealth that you can't even think of in the future! ”

Chen Jianxin was awe-inspired, he did have such an idea, but he was still a little hesitant, he also knew that it was not very good to do so, but the temptation of this kind of business was indeed too great. I don't know how Ding Hongxing knows these things, Chen Jianxin immediately decided, listen to Ding Hongxing, and never touch these illegal things in the future.