Rongyi lives in the Deep Blue Hotel.

Back in the room, Rong Yi angrily slammed the phone on the ground, so frightened that Ying Champion's body trembled, and he immediately held his breath.

Since Nanhe engaged in economic restructuring, Rongcheng Group has paid great attention to it, because Rongyi has a very good understanding of the situation in every province in the country, and the investment of Rongcheng Group is decided according to the situation of each identity. In Rong Yi's view, Nanhe either takes the original path and moves forward in small steps, if it carries out reform, it must be supported by the above, so it must be a big reform, and there must be unlimited business opportunities.

But Yi has always been cautiously optimistic, he did not rush to make a move, because he was not sure whether Nanhe's economic restructuring would succeed, if he rushed into it, it was very likely that he would fall into the quagmire and could not get out, so he had been observing Nanhe's every move.

Through observation, Rongyi found that Nanhe has developed very rapidly in the past two years, but it is fast and not chaotic, and the layout of various industries is orderly, scientific and reasonable. Some industries have even blossomed and borne fruit, which shows that Nanhe's reform has achieved a phased victory, and Nanhe's investment safety factor has reached the range that Rongcheng Group can bear.

When Rongyi sent people to Nanhe to inspect the project, Zhengzhou announced the comprehensive construction of Zhengzhou, and after Rongyi learned about it, he immediately decided to enter Zhengzhou in an all-round way and do a multi-industry business layout.

In order to be able to get more high-quality projects in Zhengzhou, Rongyi deliberately investigated the personnel situation of the Nanhe Provincial Party Committee and Provincial Government in advance. Although he didn't understand why it was not Fei Guangrong but Xue Fei who led the reform of Nanhe, Rong Yi knew that Xue Fei had to be taken, because it was difficult to bypass the government in doing business in our country, especially to do big business, without the care of the government, it was almost impossible to move an inch, which was also the reason for his investigation.

So he sent Ying Champion to Nanhe to play the front station.

Rong Yi's instructions to respond to the champion were to act at the opportunity, but the champion was too anxious, so he made a bribe at first sight. Rong Yi was very angry when he learned about this, and scolded Ying Champion, and he almost fired Ying Champion.

After that, Rongcheng Group tried to win a few favorite projects, but when it was superior in all aspects, it did not get what it wanted, and Rongyi guessed that it must be Xue Fei's doing.

Could it be that there really exist in the officialdom of our country?

In order to avoid further accidents, Rong Yi decided to go out in person and take down Xue Fei in one fell swoop.

As the head of the Rong family, what Rong Yi can do personally is a major event without exception, which shows how much Rong Yi attaches to investing in Zhengzhou.

But what Rong Yi didn't expect was that Xue Fei didn't see him at all, which made him feel like he had been slapped in the mouth. But thinking of what Ying Champion did before, he thought that he couldn't rely on Xue Fei, and Ying Champion was really angry.

In order to be able to meet Xue Fei, Rong Yi can be said to have taken great pains to finally catch an opportunity in the Deep Blue Hotel.

Rong Yi thought very well, as long as he saw Xue Fei and talked about it, the previous things would pass. But Xue Fei's words and attitude made him a little difficult to accept, especially during the time when he was waiting for Xue Fei to come out in the corridor, when had he been treated like this?

But in order to be able to get in touch with Xue Fei, Rong Yi temporarily held back his anger, and he thought that Xue Fei was angry about the previous incident.

But after Xue Fei came out of the private room, and what Xue Fei said at the door of the hotel, he realized that Xue Fei's targeting of Rongcheng Group was not because of the champion at all, or that the matter of the champion was not the main reason.

It was not right to bribe Ying Champion, but there was no third person present at the time, and Ying Champion didn't talk nonsense when he went out afterwards, why did Xue Fei keep holding on to this matter? There is no reason at all.

And Rongcheng Group and Xue Fei have no grievances in the long term, and there is no enmity in recent days, why does Xue Fei target Rongcheng Group? Rong Yi couldn't figure it out.

If you can't get Xue Fei, it means that it is impossible to get any project in Zhengzhou, which is a hurry for Rong Yi, Rong Yi didn't sleep much this night, and his mind was full of this matter over and over again.

The next morning, as soon as Xue Fei arrived at the office, Long Yi knocked on the door and came in.

"This is sent by the champion, saying that it is written by Rong Yi himself, and I want you to open it personally." Ryuichi placed the envelope on his desk.

Xue Fei took out the letter paper from the envelope, opened it and looked at it, it was written: Although Bai Si didn't know why Governor Xue treated Rongcheng differently, he still asked Governor Xue to think twice. I really went to Nanhe to invest, and I met Governor Xue, just hoping to take care of one or two. If helping each other is friendship, the Rong family will be remembered in their hearts. When he was the governor of Rixue, the horse was high and short, and the Rong clan would never stand idly by. Governor Xue's failure to help is his duty, and it is understandable. But I hope that the governor of Xue Province will have good luck and will always be smooth.

Xue Fei smiled disdainfully after reading it, he didn't take Rong Yi's words to heart, threw the letter paper into the trash, got up and went to the conference room.

After the success of last year's trial planting, a large area was planted in many places in Nanhe this spring. In the past two days, the vice governor in charge of agriculture, Mingming, and several experts went down to walk around, and saw that the crops were growing gratifyingly, and at this time the autumn harvest was less than 100 days away, so they concluded that this year would be a bumper year.

But it's not enough to just have a good harvest, you have to sell things, and you have to sell them at a high price.

In addition to Xue Fei, Tang Jun, and Mingming, the three leaders of the provincial government, there were also some leaders of the agricultural department, as well as several bosses specializing in the business of agricultural products.

At the meeting, Xue Fei asked everyone to open the conversation box and talk freely, and all the good ideas and ideas were said, and he said that this kind of thing needs to be brainstormed.

Everyone more or less said some of their own thoughts, but after listening to it, Xue Fei felt that what a few business bosses said was more reliable, more practical, and had reference value.

Mo Yilun, the owner, said: "I have seen several crops that I tried to grow last year, and from the perspective of my 20 years of agricultural product business, I think that these agricultural products carefully cultivated by our Nanhe are not only better than many known brands on the market now, but can even be said to be the best once they are launched." But good things are not only in our Nanhe, we must let more people know, and the best way is undoubtedly to advertise. However, I personally suggest that TV station advertisements should be less and more on the Internet, because there are fewer and fewer people watching TV now, unless it is a popular variety show, young people are basically immersed in the Internet. And advertising on the Internet is much cheaper than TV stations. ”

Boss Zhan Chen said: "I think the positioning must be accurate. Since it is determined to make high-quality agricultural products, it is necessary to take the high-end route in advertising. People are preconceived, when you keep telling him that our products are very expensive and very good, he will subconsciously think that the product must be good if he has not even tasted it. At the same time, I think there is another thing that needs to be taken seriously, and that is quality and brand protection. I think this is the most important problem to be solved in order to prevent customers from buying fake products. If you can't eliminate it from the beginning, even if the advertisement is loud, it will be difficult to operate for a long time in the end. ”

Boss Zhao Yina said: "I think in addition to accurate positioning in the grade, it is also necessary to be accurate in the consumer group. I think this sentence is very good. No matter how good Nanhe's products are, they may not necessarily be acceptable. Take me personally as an example, my favorite thing to eat is the rice in Governor Xue's hometown, I have eaten it for more than ten or twenty years, and every time I buy rice, I go there in person, and now if someone recommends it to me, saying that a new rice on the market is better than the rice I have eaten for nearly 20 years, I will definitely believe it. I believe that the vast majority of people in their forties like me, or even older than me, would make the same choice as me. The older people are, the worse their ability to accept new things, and it is precisely this group of people who really buy agricultural products, and it is really not a good thing to make them accept it. And if it is targeted at young people, it is not for them to buy food at home. So crowd positioning is key. ”

Xue Fei didn't speak much the whole time, he kept listening to everyone's speeches, and then wrote down what he thought was important on a piece of paper.

At the end of the meeting, Xue Fei made a concluding speech, and he deliberately mentioned a few points that need to be paid attention to in marketing, and asked the people of the Department of Agriculture to formulate a marketing plan around these points, with a period of three days.

Three days later, Xue Fei got the marketing plan of the Department of Agriculture, Xue Fei looked at it carefully, was very dissatisfied, criticized it for not being attentive enough, and was perfunctory, and asked them to take it back and revise it.

Two days later, Xue Fei looked at it again, but he was still not satisfied, so he continued to ask them to revise it.

was rejected by the governor twice, and the people in the Department of Agriculture felt that they couldn't get over their faces, so they deliberately found a marketing expert and asked him to write a marketing plan based on several points put forward by Xue Fei, but Xue Fei was still not satisfied after reading it.

At the plan review meeting, Xue Fei said: "I am the governor of Nanhe, and it is natural and reasonable to speak for Nanhe's agricultural products. This may seem like a good idea, but it certainly doesn't work out well. My own stuff, can I say he's bad? What's more, some ordinary people already have a certain degree of resistance to government officials, and it is difficult for me to advertise how good Nanhe's agricultural products are, and it is difficult not to give people the impression of boasting, which is very unfavorable to the propaganda of agricultural products. In my opinion, just invite entertainment stars. Inviting celebrities not only has a much greater impact than me, but also solves the problem of consumer positioning. ”

Everyone looked at each other with blank faces, obviously not understanding the meaning of Xue Fei's words.

Xue Fei explained: "This is an era where entertainment is paramount, idols are paramount. It is estimated that everyone here should not be chasing stars, but most of your children must be chasing stars. The influence of entertainment stars on today's young people is incomparable to anything, I don't judge it good or bad, but this is an indisputable fact. The clothes of celebrities, the items used, are the ones that fans are most keen to follow and emulate. Therefore, inviting celebrities to make endorsements has the greatest influence, and it also locks in the consumer group. ”

Zhen Zhengquan objected: "When people buy rice at home, they must be bought by their parents, how many star-chasing children will buy it?" ”

Xue Fei looked at Yan Zhengquan and said, "What I'm going to talk about next is this issue. In the final analysis, chasing stars is an irrational blind behavior, if young people in their teens and twenties can be as rational as people of our age, then they will not chase stars. It is precisely because they are irrational, they like to emulate celebrities, they are willing to listen to celebrities, that they will buy things that they are unlikely to buy. After buying it and taking it home, when parents don't care whether they blame it or not, it is impossible for rice to be thrown away like other things and be idle, and it must be eaten in the end. As long as you eat it, with the quality of the agricultural products produced in our Nanhe, you are not afraid that they will not like it. ”

Yan Zhengquan shook his head and said: "I think this is too opportunistic, and it has the nature of gambling. ”

Xue Fei retorted: "For the new product, do you have a better way not to gamble, but also to make people who don't know about it accept it immediately?" ”

Zhen Zhengquan was speechless.

Xue Fei turned his head to look at the others and said, "In terms of quality and brand protection, the plan is to invest manpower to increase supervision. It's too general, it's too unrealistic. Almost all the new varieties have been planted in the province, how much manpower must be invested to supervise? And what should I do if I can supervise the collection and storage? Do you want people to stay in the countryside all the time and watch? My idea is that there is nothing wrong with supervising the harvest, but immediately after the harvest, it will be weighed, the weight will be recorded, and the place of origin will be marked after bagging, and then it will be pulled to the government's grain reserve for storage. In this process, the person in charge of supervision must be implemented on the person's head, and if it is found that the situation is true and false, the person will be dealt with severely. ”

Mingliang asked suspiciously, "You mean the government sells for them?" ”

"You're right, it's the government that sells it for them. The price is clearly marked, and the children are not deceived, and the bill is settled every month, which not only saves the trouble of farmers selling grain, but also solves the worry of consumers buying fake goods. Kill two birds with one stone. Xue Fei said.

"How are we going to sell it?" Ji Deli, director of the Department of Agriculture, was puzzled.

"Isn't e-commerce particularly popular now, others can do it, why can't we do it? We can build an online sales platform for agricultural products, and whoever wants to buy Nanhe's agricultural products will go to this website to place an order. This website is hanging under your Department of Agriculture, and the government-run e-commerce still has a certain degree of credibility. And we can make a promise that if we buy a fake through our website, we will compensate tenfold. Next, we will build the world's largest logistics industrial park in Zhengzhou, which is also very beneficial to our e-commerce. The most important thing is that to do this e-commerce, there will be a lot of people online and offline, which solves part of the employment problem to a certain extent. ”

"That means we have a firm grip on the supply of goods, and we don't give it to outsiders at all?"

Xue Fei nodded and said, "That's right." We are taking the high-end route, and it is a new variety, if we sell it in the traditional way, we will definitely die. The average rice in the supermarket is only three or five yuan a catty, and our rice sells for twenty or thirty-one catties, which is not competitive at all. ”

Xue Fei flipped to the last page of the plan, looked at it and said: "I also don't agree with the idea of improving brand influence and value through exports. Foreigners are not stupid, if your things are good, he will be willing to pay a high price to buy them. If your stuff is not good, people will not pay for it. Even if it is exported, it is impossible for a new product to sell at a very high price. If you sell it cheaply now, and if the price rises again in the future, he will not approve of it. There is a saying that what is national is what is global. The premise must be national first, and then it can be global. You don't have the recognition of your own nation, how can you make the world recognize it? Therefore, we must first open the domestic market and form a good reputation, and then consider the foreign market. ”