40. Fashion Week

"Why do you say that?" Bo Jinxi's voice came from the phone.

"He just called me and said he wanted to open a restaurant, and asked the company if he agreed, and I agreed." Shen Jia said: "I guess he is short of money." ”

Bo Jinxi didn't speak.

"Do you want to raise wages and increase the profit share a little more?" Shen Jia asked tentatively.

Bo Jinxi was silent for a moment before he spoke: "No, I will deal with this matter, you don't need to worry about it." ”

"Okay," Shen Jia was relieved when he heard Bo Jinxi say this, Bo Jinxi is a very good employer, he treats his employees well, and the boss has a bad temper. Usually, as long as you take care of Zhou Huai's one-third of an acre of land, you don't have to worry about anything else. So she smiled: "Then I'll be busy first." ”

"Hmm."

Shen Jia was just about to hang up the phone, when he suddenly seemed to remember something again, and added: "Ah, there is one more thing. ”

"What?"

"Zhou Huai seemed to see me today, and he asked me if I was going to Tiexi District at noon, but he probably didn't see it clearly, so I denied it at the time. That one...... Does it matter? ”

"It's okay, forget it this time," Bo Jinxi paused for a while before he spoke: "But if there is no important matter in the future, you don't have to come to the company, just report it on the phone." ”

"Oh, okay." After Shen Jia hung up the phone, he still felt a little regretful, after all, a handsome guy of Bo Jinxi's grade, even if he only looked at it every time, it was a pity......

"Hey!" She sighed, compared to the banknotes are more important, eye blessings or something are the icing on the cake, forget it if you don't have it. Besides, there is a Zhou Huai like this, who can feast her eyes every day, isn't it?

So, Shen Jia quickly put this unhappiness behind him and prepared for the upcoming men's fashion week.

On the other hand, Zhou Huai also began to prepare for the operation of the restaurant, his schedule was relatively tight, and the work of site selection, decoration, and hiring waiters could not help too much, so he could only contribute in terms of funds.

Zhang Ming's side doesn't mind doing much, the original assistant job is more difficult, he is different from Zhou Huai, his appearance is not enough, and he has no outstanding directorial talent, so it is not easy to mix in the entertainment circle. Originally, he had several thoughts about changing careers, but because the funds in his hand were not abundant and there was no way, he did not take action for a long time. Now there is such an opportunity, Zhou Huai invested the two of them to work together, of course he was very happy.

Zhou Huai has been busy here for more than a week, and finally found half an afternoon to go to the restaurant. At that time, Zhang Ming was communicating with the supervisor in the half-renovated restaurant, and he was stunned for a moment when he saw Zhou Huai: "Oh, buddy, why are you here?" ”

Zhou Huai smiled: "I've been busy before, and I've never been to the store." ”

"It doesn't matter, I know your schedule is tight over there, I'll just be alone here," Zhang Ming raised his hand and pestle Zhou Huai: "But you have to come over when it opens!" ”

Zhou Huai nodded: "Of course." ”

The store was just half-renovated, and it was a mess everywhere, so Zhou Huai stayed for a while and left. Instead of going straight back to the set, he drove to the old photo studio he had before.

Because the schedule was too tight this week, he never had time to go to the photo studio, so he had to call the master and say that he would pick it up a few days later.

When he arrived at the photo studio, the master was already waiting inside, and when he saw Zhou Huai, he smiled and took out the developed photos from under the counter.

"Thank you."

"You're welcome," the old master smiled, "Now I want to wash some of these photos, and there are no customers who want to use them!" ”

He said to Zhou Huai kindly: "If you need it in the future, you will come often!" It's a little cheaper for you. ”

"Okay."

After Zhou Huai got into the car, he pulled the photo out of the paper bag, he looked at the photo and smiled slightly, then took out his wallet from his pocket and put the photo in. After that, I kicked the accelerator and drove in the direction of the set.

After that, Zhou Huai's love has been good, and his good mood is so obvious that even the heroines who play together can see the clues. During a break in the middle of a scene, Deng Ya pushed Zhou Huai with her arm: "Hey, what's so happy?" ”

"Huh?" Zhou Huai was stunned for a moment, and then smiled: "It's nothing." ”

Deng Ya pursed her lips: "Don't keep it secret, is it a matter of Men's Fashion Week?" I listened to my agent that day, don't say it, Sister Shen is really powerful, you can get XXX's brand invitation. ”

Zhou Huai was immediately stunned, although he didn't know much about Fashion Week, he knew a little about it.

Fashion Week is divided into Spring/Summer Fashion Week and Autumn and Winter Fashion Week, which is divided into Men's Fashion Week and Women's Fashion Week. The larger ones are New York Fashion Week, London Fashion Week, Milan Fashion Week and Paris Fashion Week. Generally speaking, New York Fashion Week is mostly a few fashionable American brands, and there are few big names; London, on the other hand, emphasizes a sense of fashion and design; Most of the big brands gather at Milan Fashion Week; Paris Fashion Week, on the other hand, is home to the most high-end brands.

There is an essential difference between what is commonly referred to as 'going to the show' and 'going to fashion week', the show can be a brand invitation or a media invitation, but there must be an invitation after all. Going to Fashion Week is much more extensive, and some artists want to rub off on the popularity of Fashion Week, but they can't get brand or media invitations, and they can't even enter a show, so they can only play street photography outside, which is similar to the nature of traveling abroad.

Generally speaking, high-end brands invite first-line stars, and slightly worse invite second- and third-tier stars. In many cases, many brands only issue invitations, and other expenses need to be borne by the celebrities, including the publicity expenses of the accompanying staff, food and travel expenses, and round-trip air tickets.

Of course, if you don't want to spend money or have limited money, you can find sponsorship, which can find your own brand, or you can entrust it to magazines, and at the same time help magazines make films. For example, after the magazine contacts a jewelry brand, the jeweler sponsors, the celebrity wears the brand's jewelry to attend the fashion week event, and takes promotional photos for the magazine, of course, the brand sponsoring the jewelry will be marked in the film, and so on, forming a good business cycle. There are many types of sponsors to choose from, such as clothing, jewelry, shoes, and even makeup.

On the one hand, the artist company must have a good relationship with the brand, and on the other hand, the brand must also consider the position of the star and the status in the fashion circle.

Zhou Huai only became really popular at the beginning of this year, precisely because the time for becoming popular was too short, he didn't even serve as the male lead in a drama, and he didn't even appear on a decent magazine cover in the fashion circle, let alone the four major magazines in the fashion circle.

It is difficult to even invite the media under this kind of process, how can it be possible to get a direct invitation from the brand?

So Zhou Huai didn't take Deng Ya's words to heart, thinking that it was just a rumor that the three of them had become tigers.

Who knew that when it was evening, he actually received a notice from Shen Jia asking him to prepare for the upcoming men's clothing week.

Zhou Huai's first reaction was: what to prepare? Is it hot?

To say that major stars have done everything to rub off on the popularity of Fashion Week. Needless to say, the famous first- and second-tier stars, the red carpet fighting method, the glamorous pressure of group photos, and the collision of shirts to steal the spotlight, how to attract attention and how to come. And the third- and fourth-tier stars are trying their best to fight for the layout: falling, walking naked, stealing, pretending to be sick, there is really no light to expose, and they have to find a way to come up with a fashion week face bump topic to rub the heat.

In fact, big-name stars in the real sense will not exhaust their brains and try their best to rub two more shows like some small stars. Normally, they don't arrange a lot of shows at fashion week, maybe they just take a few days to watch a certain show, and then shop according to their mood and buy some things they like. Only the little stars who are not good enough will go to great lengths to earn the layout.

Zhou Huai is actually a little disgusted by this kind of hot behavior, mainly because he is not obsessed with being a star. In fact, even he entered the entertainment industry because of lack of money, and he just wanted to study the script wholeheartedly and perform the play well.

In other words, he actually wants to be an actor rather than a star.

Although he also knows that sometimes it is necessary to maintain the heat, but from the inside, he is not happy to do it.

So after hearing what Shen Jia asked him to prepare, he smiled and said, "Sister Shen, in fact, it doesn't matter if you go to Fashion Week or not, anyway, it's just a hot spot." ”

"What do you say?!" Shen Jia looked surprised: "Fashion Week is not important? Are you kidding! ”

Zhou Huai's belly: It's not interesting to hang around twice outside the show!

Unexpectedly, Shen Jia immediately reprimanded: "Brand invitation! XXX's brand invite! My ancestors! You even told me it didn't matter?! It doesn't matter if you go or not?! ”

This time, Zhou Huai was shocked, XXX's brand invitation?

XXX is a traditional British style luxury brand, with a strong British style, with a 160-year history, the most classic is its iconic check pattern. With his click, he got the brand invitation of XXX...... What Deng Ya said turned out to be true...... But how is this possible?

"Sister Shen, how can we get the brand invitation of XXX? After all, I haven't even been on the inside pages of the four issues, even if the company's PR is ......."

"What's impossible," Shen Jia's expression was unusually calm: "Although most of the brand's catwalks are public relations tickets, and the artist also needs to have a certain reputation, don't forget that there is another way." ”

She smiled at Zhou Huai: "You can also spend money directly to buy VIP." ”

So...... Is my invitation a direct purchase? ”

Are you kidding! The company is too tyrant!

"That's right, so you must not be afraid of the cold at that time, take more photos, you must know that each photo is worth tens of thousands!" Although he said so, Shen Jia didn't have a distressed expression at all, and patted Zhou Huai's face with his hand.

Silly boy, in fact, the boss spends so much money just to let you go out for a while, happy and happy.