Chapter 218: Two One Eight:
The day after Ronaldo's arrival in Manchester was Christmas, and the advertisement that had been brewing for more than a month was finally released, and in order to create a sensational effect, Burberry and Coca-Cola were promoted at the same time, at midnight London time on December 25, 8 am Beijing time.
The B family captured the billboards of Fashion Street and Commercial Plaza, Coca-Cola wrapped bus stop signs, and posted posters at the entrance of the supermarket...... Although it is a large area of radiation, after all, due to the limitations of time and place, the vast majority of people cannot see it immediately, so they still launched online publicity, but the time is slightly staggered.
This is a very risky approach, because in Europe and the United States, on the night of Christmas Eve, at midnight, there are not many people who will go out, and even if the two major brands have the means to launch on time, not many people can see it in the first place.
Only those who were driving back because of a delay received this move for the first time.
Someone slows down, someone pulls over to the side of the road for a short time.
The whole ad is only a few dozen seconds, the time is very short, you will still laugh when you see it, feel warm, this is the happiness worth pursuing, it is a good time to cherish.
This evaluation is for Burberry, and the ad has no particularly outstanding creativity, but because of the large investment, all aspects are done well, and the actors are all good-looking...... The effect is amazing. At this time, Coca-Cola is still silent, and the moment of their outbreak has not yet come, because the station sign is static, and he only shows one moment, which you ignore many times when you drive past, even if the 24-hour store has put up posters, there are no two people who will be seen.
Brands on both sides are betting, they are betting on advertising creativity, on the gorgeous lineup, and on the super popularity of the spokesperson!
The wait time was about thirty minutes, or longer, and the Internet finally made waves.
[Did we Andre and Kaka shoot commercials together?] It's a beautiful picture! ]
[!] Such a scummy picture quality makes you feel like you have a good time! Official Sugar Sweet Cried / (TOT)
[It's sugar, swallow it and find that it's glass slag, dare you say the content of the advertisement, I'm about to kneel down after reading it!] ]
[Kneel together!] This is too pitiful! This can't be compared with Luo Ye's Valentine's Day advertisement at all! Rolling and Kaka only have one look at each other at the end, and the eight poles in front can't hit together, one of them is a brother and sister group and the other is a lover group, each showing happiness! ]
[……………… Can't you let me lick the screen quietly? Upstairs I'll be you!! ]
[Upstairs, the two hundred and eighty pounds of fat man are waiting for you to come, come!] Heads on me! ]
[(⊙_⊙)bYou are so heavy-mouthed!] Cultivating adultery and love, to tell the truth, although I don't like the combination of vases and rolling, the advertisement looks quite matched, both of them look very British, beautiful crying! ]
[I'm more curious about it, I usually think the vase acting is very scummy, but it's okay to watch this.] ]
[Probably because her appearance is generally higher than that of the entire crew, you noticed that face when you watched the film, no matter what you watched, she would be taken away by herself, and Rolling was just right to hold her down.] ]
[Don't whitewash the vase!] It's annoying to see her! Why hasn't she been stabbed to death yet? ]
……
After all, B is a luxury brand, not everyone can afford it, because of this concern, the company is particularly scheming, this advertisement is not a special launch of a certain thing, but like a brand concept advertisement, Leander's whole body is full of Burberry, expensive ones, slightly cheaper ones, after licking the screen, some people are ready to start with two pieces.
Among them, most of them choose scarves and umbrellas, and the elements of family B are especially classic on these two things, which are very elegant and noble, which is much cheaper than large items such as windbreakers.
[After licking the male god, get ready to grab the goods!] I'm going to buy a full set for my husband, and even though he's a fat guy, I'm sure such a charming combination will save him! ]
[I thought about it for a long time before I made up my mind to spend a month's salary to buy a windbreaker, upstairs you are so annoying, show off your wealth and die for the whole family!!!! ]
[It's as if you're not annoying.,My salary is only enough to buy a scarf qaq.,I just joined the society and the money isn't enough.,I'm going to be cheeky and ask my mother again for a blind date fund.,Who made it urgent......]
[I have a credit card debt of tens of thousands, but I still can't help it, although the woman is annoying, she is so beautiful, especially worthy of the male god! ] ]
[People look good because they have a good body and a good temperament, and they have a delicate face, you can't help but want to swipe the card when you just take off your makeup and look in the mirror to calm down, and it's a frustration to buy it back and wear it, why spend this money? ] ]
[Although people look frustrated, in my heart I am the most beautiful!] When I put on this, I feel like I'm the one who is shooting commercials with the male god, so hypnotic, as if moving the whole store back!! ]
[It sounds very reasonable, I'm really afraid that tomorrow I will go out all over the street Ami with the same style, and I can't tell who is who...... Since I went to the vegetable market with a double G double C, I no longer dare to buy Taobao stores that especially like the imitation of the classics, the vegetable market has a hand, and the fabric is much stronger, although the B family has not reached that height, it is difficult to say that it was worn by Ander, and when we check the credit card balance, there may be a poor force in the same style of brushing Taobao angrily searching for the male god and goddess. ]
[Poor man was hit by an arrow in the knee_(:3ゝ∠)_]
[……]
At first, it was Burberry who conquered the world, because the ad was so beautiful, and after reading it, I couldn't help but feel happy, and I couldn't help but want to buy the same one to treat myself.
This phenomenon lasted for more than ten minutes, and finally someone mentioned Coca-Cola for the first time.
[Didn't anyone pay attention to the station stop signs?] I feel like I've gotten something amazing! ]
[When I passed by the commercial area, I read an advertisement for a while, and I was almost late for work, so I didn't pay attention to it, what happened to the station sign?] ]
[I glanced at it, it seems to have changed to a fairy tale style, and the spokesperson is particularly beautiful.] ]
[it!] ]
[it!] ]
[it!] ]
[Not what I thought it would be, right?] ]
Someone specially ran out to see it under the reminder, of course, mainly on the Chinese side, it was almost nine o'clock in the morning, and it was convenient to go out in the daytime. The first thing I saw was beautiful.
On the first day, there was a single poster, the princess in the frame, this character was very successful, and her makeup was very chic, which fitted the theme...... If you are not sensitive to the appearance of Westerners, it may be difficult for you to see at a glance that he is anti-string, and it is noticed because he thinks it looks good, so he scans the signature in the corner and finds it a little familiar, and the more you look at it, the more familiar it becomes.
What is a signature? ——leander.
[I almost couldn't help knocking on the window, the princess is so beautiful!! I stood by the bus stop sign like a psychopath for half an hour, and I almost couldn't resist jumping on it and licking it! ]
[The princess is so beautiful 1!] Before I went home, I went to the supermarket to take advantage of the fact that the vast number of water troops had not yet moved! ]
[Hahahahaha, I went too!] I wanted to move a few more boxes, but I can't take my mother's eggs! I pushed four boxes and waited for my husband to pick them up at the door of the supermarket! ]
[Upstairs you are so stupid, you can order, pay half the price, leave the address, wait for him to deliver it to your door, and take the poster yourself.] ]
[Hahahaha I'm particularly moved at this time, my family is a supermarket chain, by the way, I kindly remind you, don't buy too much today, the posters will be new in the next few days, push one every day, only the princess today, and there will be more exciting behind!] ]
[, you didn't say it earlier, I moved ten boxes back!! ]
[The princess is so beautiful!] Coca-Cola shameless! Identification done! ]
Some people watched it for a long time and didn't see what they were talking about, so they grabbed the poster and posted it to see who was so charming!
This is obviously not participating in the previous event!
Speaking of Coca-Cola! Speaking of buying a full box and sending it to the periphery!
You can't think of who it is?
Cristiano Ronaldo and Leander!
Although only Leander is currently seen! Since it's a winter fairy tale, it must be a sequel to summer, and the protagonist should not change! Thinking about a mom chicken like this makes my blood boil! How can there only be posters? What about advertising? We're going to see ads! Advertising!!
Bet won!
Both Burberry and Coca-Cola won the bet!
They quietly cast their bait and eventually caught the big fish!
How so?
Because the official did not publicize it for the first time, people who saw it by chance will have a sense of accomplishment and can't wait to share it with others, so that you know that I saw it first! He will first go to Weibo, send a message, and then log in to the post bar and major forums, post to others, if the people who see it are a small batch, the people who get the news to see are the majority, from here, the diffusion is a geometric multiple, very fast.
The Eastern market was the most responsive because the timing was just right.
Even though it's Sunday, there are many companies that have to go to work, and it's time to get on the bus at eight o'clock, so you can see it when you wait for the bus, and when you sit on the bus, you will unconsciously look at it twice every time you stop...... If these people are careful, they can see that they are tired. Even if you don't go to work, it's a lot to go out at □□ o'clock, Christmas! Date Day!
Someone found out, some people were screaming, some people spontaneously promoted, the news quickly spread all over the Internet, and photos were posted.
And then everyone is not satisfied, why only posters, no advertising?
We're going to see ads! Watch the full version! No Ronaldo is not happy!
The Coca-Cola Company is still waiting, the time for the TV commercial has not yet arrived, and the online spread will have to wait a little longer, and everyone will be more itchy, if you want to see me satisfied immediately, this is too sweet.
It's about satisfying your appetite and making your brain replenish.
When was the ad released? It's eight o'clock in the morning London time, that is, four o'clock in the afternoon Beijing time, and at this time, the fans have given countless scripts, they are constantly discussing, Weibo and Facebook are all hot topics, and the whole world is paying attention, paying attention to an ad, an ad for tens of seconds.
Although Burberry reacted quickly and immediately attracted a group of brain-dead fans to buy the product, it was Coca-Cola that worked better, which was determined by the price. The things of family B will buy a minority, and the advertising only slightly expands this group, using the superstar effect to circle the consumers of other luxury brands, and the benefits are quite considerable.
Coca-Cola is really ambitious, they hope to achieve the purpose of market expansion through this series of advertisements in guò, the drink is too cheap, everyone can afford to drink, and many people can't do without it.
Ordinary people can't buy a few pieces of clothes in a season, but drinks can be drunk every day, and as long as they can bring sales, the profits are huge.
Leander's advertisement first sells popularity, then appearance, and novelty. Although it is a reverse string, it looks particularly beautiful and natural, even if you don't know him or don't understand him, you see the advertisement first of all, it is comfortable, it is enjoyment, and the first step is success.
Later, you know that this is a player, a man, and there will only be that kind of "you tease my man like this?" "Blow the fuck!" I really don't believe I'm going to search for my appearance.
Leander's silhouette is very good, it is the kind of delicate and delicate handsomeness, you see that his normal photos are not motherly, and he can be made like this thanks to the makeup artist who turned decay into magic, and he didn't even use prostheses to modify it when shooting commercials, it was a pure makeup effect.
This issue of advertising is actually two tones, at the beginning of the kaolin flower, pure and beautiful, from Snow White's stepmother asked the magic mirror to draw away, what appeared in the mirror is the princess holding a Coca-Cola bottle, at this time the tone will become red and white, this is the main color of Coca-Cola, the background and clothing style will also change, the poster is also this part, single photos or family photos, and the current push is still a single photo.
At eight o'clock in the morning London time, the advertisement was first exposed, and everyone was in a trance after seeing it.
Although there is a summer fairy tale as a foreshadowing, the makeup and feeling of these two issues are different, they are all beautiful, and there is another point, before the sleeping beauty originally had the plot of "the prince kissed the princess to wake up the princess", he was pushed away by the princess before he kissed, this time it is hard to say whether there is a borrowed position, anyway, watching the advertisement is kissing, kissing once did not react, and kissed the dwarf again after drinking it......
[Hahahahaha, I can understand why Andel appeared at Madrid International Airport with Luca in his arms, and went to shoot commercials!] ]
[Who just said that Kaka is the official sugar?] That's !!!!!!!!!!! Just rush to kiss these two times, I'm going to drink Coca-Cola for a whole year, what Pepsi is from today I don't know _(:3ゝ∠)_]
[I don't know if it's really kissed, but it may also be a borrowed seat!] Besides, even if you really kiss it, the smell shouldn't be good, look at Andre's makeup! ]
[Upstairs you!] Roll on! Leave some fantasies in your hands, okay? ]
[Whether it is borrowed or not, in my heart, it is kissed!] Kiss kiss, kiss! ]
[Who said that Andel and Kaka are official!] Burberry's advertisement is obviously a tragedy with a capital letter, this is the official CP! ]
[Seeing the #President and his little fan# kissing and falling in love, I believe in true love again!] Leander is simply inspirational! He watched the World Cup with us last summer, he was a handsome fan, and he was already a superstar this summer, and he bent the president to be his husband! ]
[Moved to tears!!!! President, you are all kissed, you must be responsible, we will supervise you! ]
[We'll oversee your xd]
……
Seriously, the British tabloid almost got cheap, and I especially wanted to crook it, and said that Leander and Ronaldo stirred up the base with rhythm, so that although it can stir up the topic, in case of accidental injury, it is yourself who dies; Even if it's not a mistake, you have to die, because there is another sentence behind the stirring: Gays get out of football!!
You fork Leander out, kneel first in next year's European Championship, and take over the World Cup, and then the fans will remember that they have such a genius and have been pinched away by you.
Then there will be another kind of voice: I'd rather not know about gay news, who the let you break out! Just let him stir the foundation quietly, and then bring LinkedIn Gran to win the championship in a high profile? The Hercules Cup flew away and you lost !!
The British would not dare to bring this kind of rhythm, because the result would definitely be 800 wounds to the enemy and 1,000 to themselves.
Leander's face, get out of football today, enter the entertainment industry tomorrow, regardless of sexual orientation, he is still popular, and he is still praised by others, you will be miserable.
They don't dare to say it themselves, and of course they won't let others say it, let you sell this news, ruin our players, I have no benefit and I have to lose the championship! Dream!
"The Sun" was rare to be smart, and took the lead in standing up and posting, saying that Coca-Cola succeeded, and they made the most money-making advertisement, and Leander and Ronaldo sacrificed a lot! How awkward was it when filming?
If Coca-Cola wants to shoot all seasons and successfully occupy the market, they dare not let the players be implicated, so the official shared this paragraph of "The Sun" and talked about the filming.
[They were originally reluctant to take this advertisement, we even coaxed and tricked Andel into trying the anti-string effect, everyone thought that this advertisement was a loss if it was not filmed, it was really beautiful, and all the staff lined up to take a photo with him, if it wasn't for the fear of ruining the advertisement, they would have sent it out to show off. Even so, it's not easy to get them to agree, in order to make the brain-dead fans of love and justice _ld11 nod, we doubled the cost of this advertisement, and after the next one, it will be much easier, after all, it is Leander who needs to dress up as a woman. ]
[Because they are good friends, this time it was impossible to continue the shooting, there was no feeling between the two of them that we needed, and they both worked hard to achieve this effect!] ]
[Originally, the dwarf invited the child star to come, and it was Leander who helped find Kaka and borrow his precious son.] ]
[Although it's just an advertisement, I sincerely hope you like it, everyone has paid too much.] ]
……
Coca-Cola's words dispelled many people's reverie, of course, this does not affect CP fans, even if both parties have girlfriends, they can still go on happily.
Although it basically makes sense to focus on the company's efforts and expenses, it is not enough insurance, Mendes sent a message to the partner, and Amelia also updated one.
It's just complaining, saying that Leander's women's clothes are so beautiful, that it's too stressful to walk with him, and so on.
The fans remembered that he had a girlfriend, although neither party admitted it!
Amelia had been to Old Trafford twice in the previous month, and this was an ordinary relationship?
Thanks to the British tabloid god for the assist, it is not easy for them to not lag behind after pit English football countless times!
The players didn't get into trouble, and Coca-Cola was even happier.
After the advertisement was launched, the product sold so well.
It used to be sold bottle by bottle, but now it is box by box.
You build yì they don't buy so much at a time, he can't finish drinking, he's not happy!
[Aren't you doing this to sell Coke?] Unhappy that the goal has been achieved? When and stand interesting? ]
[I'm rich!] I'd love to! Look down on Dad, don't you? ]
[How much does this box of Coke you sell?] I didn't buy Coke! It's a poster of a male god!! ]
[Damn, I got a specially customized water cup, it's so beautiful!] ]
[I'm so envious!] We only have a keyring on our side / (tot)