"Another 500,000 loans?" Wang Jiefang was taken aback: "Can this work?" Can ABC lend us so much money? ”

Ding Hongxing said: "Why can't you?" If we invest so much, the fixed assets that can be used as collateral will be more than 500,000 yuan, and if there is enough collateral, let's talk about credit, and the Agricultural Bank of China will definitely give us a loan. ”

Wang Jiefang nodded when he heard it, as the saying goes, there is a loan and there is a repayment, and it is not difficult to borrow again, they returned the 200,000 yuan on time, and it is a credit-worthy enterprise in the Agricultural Bank of China, plus Ding Hongxing's relationship with the vice president of the Agricultural Bank of China looks very good, so the Agricultural Bank of China should be able to take out a loan.

This is also Wang Jiefang has seen too many cold faces in the bank before, he has nothing to do with before, and he is a small private enterprise, and it is normal for the bank not to treat him, so he has some fear every time he mentions the bank.

Ding Hongxing said: "In addition to investing in machinery and equipment, plants, we should also invest in soft power. ”

Wang Jiefang asked puzzledly: "What is soft power?" ”

Ding Hongxing explained: "In modern enterprises, machinery and equipment, plant these fixed assets belong to hard power, and talent, image, reputation, technical strength, corporate culture, etc. belong to soft power, an enterprise wants to develop, hard power and soft power are indispensable, now the hard power in the factory is gradually improving, but soft power is still relatively lacking." ”

Wang Jiefang is now like a modest primary school student in front of Ding Hongxing: "Tell Uncle Wang, what aspects still need to be improved?" ”

Ding Hongxing said: "Now the electric fan produced by the factory still has a certain image and reputation in the province, this aspect must continue to maintain and strengthen, the quality of the product must not be reduced, in addition, next year we can consider advertising on the provincial TV station." ”

"Advertising?" Wang Jiefang never thought about this question: "How much does it cost to advertise on a provincial TV station?" ”

Ding Hongxing said: "It doesn't cost much to advertise now, right?" The advertising price of the provincial TV station is estimated to be tens of thousands, but if the advertising effect is good, it is possible to bring millions of benefits to us. ”

Ding Hongxing's words are not exaggerated at all, this year, is not the later era of advertising, the people's acceptance of advertising is still quite high, but this year there are not many enterprises that realize the importance of advertising, state-owned enterprises have no advertising awareness at all, or they can't pull off the shelf to advertise, and the later advertisers are either just starting now, or they have not been established at all, so naturally there are not many enterprises to advertise.

And there are not many TV stations to watch these years, and most families can receive the central station and the provincial station, and if you advertise on the provincial TV station, the ratings will not be low, and the effect is also leveraged, which is the most cost-effective investment.

Lantian brand electric fans now have a certain popularity in the province, and advertising is to further strengthen this popularity.

Although Wang Jiefang still doesn't understand the benefits of advertising, he has one of his own advantages, that is, he obeys Ding Hongxing's words, he nodded and said: "You say that advertising is good, then do it." ”

Ding Hongxing said with a smile: "If the advertising effect is good next year, let's go to the central station to advertise and make the advertising to the Spring Festival Gala!" ”

Wang Jiefang was infected by Ding Hongxing's optimism, and he also nodded: "Okay!" ”

Ding Hongxing said: "In addition to advertising, we also need to introduce talents. ”

Wang Jiefang said: "I think there are a lot of talents in our factory, and there is even an eighth-level worker." ”

Ding Hongxing said with a smile: "Uncle Wang, of course the eighth-level worker is good, but if a factory wants to develop, the talents needed are not only workers." Does the factory need technicians? Do you need to manage it? Do you need to sell? Do you need finances? Do you need an administrative staff? Now the scale of the factory is small, these needs are not very urgent, even if there may not be a big demand next year, but we have to take precautions! We are a private enterprise, the attraction of talents is not enough, those highly educated talents like to go to state-owned enterprises, to institutions, to foreign companies, these places are more stable than us, than we have a future for development. But the more this is the case, the more we have to prepare more talents in advance, and the more talents, our factory can develop faster and faster. ”

Wang Jiefang frowned and said: "But you also said that those highly educated talents like to go to state-owned enterprises, institutions, and foreign companies, what should we compete with them?" ”

Ding Hongxing said: "We have our advantages, we can use a relatively high salary to attract people, we can also use trust to attract people, give these talents a stage where they can give full play to their talents, if they are really high-end talents, we can even take out a part of the shares to attract talents, such as setting a goal for them, and they can give them a few tenths to a few percent of the shares to achieve this goal within a certain period of time, they have their own shares, which is equivalent to working for themselves, and they will work harder." Besides, now many state-owned enterprises and institutions have rigid systems, and talents go to them, and they can't make the best use of their talents. ”

What Ding Hongxing said was something that Wang Jiefang had never heard of, but he said it relatively plainly, so Wang Jiefang could also understand it, the more he pondered it, the more he felt that it made sense, he slapped his thigh and said: "You said it well, our factory will continue to develop like this, and the prospects are very good!" Sure enough, you still have to read, you see, if you read well, you will understand so many truths. I must let Zhihua read more books, and let him go to college. ”

Ding Hongxing nodded and said: "Uncle Wang, now China's economic development is so fast, it is the most dynamic era for the development of our private enterprises, this is a big era!" If we can't follow the footsteps of China's economic development and achieve leapfrog development, we will regret it in 20 years! How many beats can life have? So, let's not be conservative now, didn't Deng Gong say it? Be bold and bigger, take a bigger step, let's strive for a big step a year, and after five years and ten years, Uncle Wang, you look at our factory again, compared with today, you will be surprised! ”

Ding Hongxing's words made Wang Jiefang's eyes seem to have passed through the fog of history, looking at the future ten or even twenty years later, and he also became enthusiastic and full of hope for the future.

Yes, there can be a few beats in life, as a man, if he can't achieve a career in such a big era, he will definitely regret it when he gets old!