Since the morning, the customer service number of Robbe.com has been busy.

Or rather, in fact, since the afternoon of the previous day, there have been some phone calls with the same content to the customer service department of Robbe.com. But it really started to be so dense and frequent that it was overwhelming, and it started that morning.

These calls were all to complain about a series of imitation fashion stores in Xingze, because the original advertisement was made by Xingze Gaoding's original studio, and the price was not much different from Gaoding, so a large number of potential customers who could not buy clothes in the official went to Luo Bei.

This also leads to the limited edition strategy deliberately set by the future platform to exist in name only. Because at the level of haute couture, the design itself is no longer the focus, but the ability of the tailor is the real key.

Xingze's tailor-made strategy made it impossible for some of Luobei's reseller pù to stock up on reselling, but pù, a more high-level store, found an opportunity. After the end of Xingze's event, some long-established stores pù seized the opportunity of the future platform's activities to rub on the popular footsteps. Thousands of pieces of manual customization, the profit is actually very considerable. This kind of store is not like the kind of small shop that is just doing reselling, and the financial resources and heritage should not be underestimated.

Pop and haute couture have always been inseparable, with the former jumping at the tip of time, while the latter is frozen in the deepest part of time. Xingze's current high-end is not essentially a fusion of the two, but in fact, it is just a third way according to its own pace.

This path is called the virtual bonus.

Cosplay has been a high-priced, but not high-end, type of clothing in recent years. The general cos clothing is cheap in materials and rough in income, but it is expensive, and it is essentially a rather deformed internal market.

In fact, this series of clothing from Xingze still belongs to the scope of COS, but as a COS clothing design, it is still more practical. At the same time, Xingze also has a clear goal, trying to make the virtual clothes in the game really beautiful clothes that can be worn every day.

It is aimed at the public, the design is excellent, the materials are real, the workmanship is beautiful, and the price itself matches the quality of the clothes, not blindly inflated.

In this case, the love of the avatar in the game* will eventually translate into recognition of the design and quality of the costume itself over time.

In addition to the high-end official launch of Xingze, the quality of the ready-to-wear launched by Liang Yuehua is also quite acceptable. Because it is ready-to-wear, the process of making zuò is still a little different from that of haute couture, but Liang Yuehua also tries her best to achieve the best quality that ordinary ready-to-wear can achieve at the current price.

In addition to Liang Yuehua, several clothing companies stationed on the future platform during the same period have also undergone corresponding product quality inspections. All the clothes on the future platform have been inspected and inspected by Xingze to ensure three basic conditions: first, the quality of the clothing is qualified, the second is that the material composition is not fake, and the third is that the company itself has the corresponding venue and qualification guarantee.

In this case, in the future, the platform will use the gift of virtual images as a means of promotion, but in fact, it has carried out an all-round development plan.

And this kind of planning has completely disrupted the rhythm of some related stores of Luobei.com.

Some time ago, several high-end stores on Luobei.com, Pù, took advantage of the activity boom set off by Xingze to buy very conspicuous advertising space on the homepage of the official website, and received a large number of orders. The number of orders in this batch is even greater in the period since they settled in Robey.com.

And compared to the pricing that Lin Shu himself deliberately suppressed, these stores are far more effective. The skirt that was originally priced at 3,000 eight, they added some embellishments such as small pearls and crystals, and they dared to sell it for 30,000. But there are also a few local tyrants who can do it.

This situation suddenly opened the door to a new world for the shopkeepers, and they felt that they had found a way to make a fortune.

- This qiē was not until Xingze launched the avatar of the platform character.

The launch of the virtual image of the future platform is equivalent to a review of genuine consumers, and the local tyrant logo is shining, proving the player's financial resources, but because it is a giveaway, there are physical goods of equal value for equivalent exchange, and it will not give people the feeling of too much money.

Who wouldn't think it's worth it when they spend a single time, get beautiful and affordable clothes, and also get avatar giveaways, as well as a sparkling local tyrant logo?

However, on the other hand, the weight of genuine transactions is very high, which also leads to the embarrassment of the status of pirated and counterfeit products. The two have not yet shown their superiority and inferiority in quality, but there has been a gap in marketing methods.

After Xingze launched the avatar, the customer service of the store received a large number of inquiries about the gift of the avatar and the genuine logo. How did the store know that Xingze officials still had this kind of follow-up method, and they were immediately caught off guard.

It's not that the store didn't investigate the specific situation of the virtual character image launched by Xingzawa, and even wanted to get some activation codes through some channel to appease customers. But Lin Shu didn't give them such a chance at all, and the platform's prop gift was completely based on the purchase list and was given directly, and there was not even a setting of activation codes. In this case, it is not easy to make up for it even if it is temporary.

And the buyer's inquiry is already in front of you.

Stores and officials can always have a relationship with Xingze's people, but buyers are their most direct consumers. They can't perfunctory users with a perfunctory approach.

This time, Luo Bei's income from the future platform is really not small, which is why they have been deliberately dragging Xingze's complaint and refusing to deal with it.

The rules of the domestic industry are a thing, and it is often the case that whoever has the harder fist (attitude and influence) will have a higher chance of winning. The law is not completely ineffective, but this kind of business competition wants to win entirely by the law...... It was a pipe dream.

But there are good points. According to Uncle Liang, in the early years, industries like this had to rely on officials, and some official forces were stronger than anything else. Many departments don't do it directly, and a soft knife kills more than anything else. Not now, since the last change of leaders, the bureaucracy has been purged entirely.

It won't work if you don't clean it up, because the state can't come up with the money. When developing the economy, the energy of the top cannot be spent on discipline, the money cannot be grasped too tightly, and everything must be done with some interests and interests, so we must grasp discipline leniently. But after a long time, some people's appetite has been raised, and ordinary chicken, duck and fish meat can't feed them, and they have to gnaw human flesh and even dragon blood and dragon meat to be satisfied.

At this time, economic development must also stop first, and catch out the blood-sucking maggots on the body first, pinch and pinch them to death, so that the country can continue to move forward.

This pinch scared a lot of people. Naturally, they couldn't speak, and those who were lucky enough to survive began to tremble, and they didn't dare to stretch out their hands in the short term.

Lin Shu didn't think there was any pity in this regard. The Liang family is also powerful, but not abusing power is the principle of his grandfather, and this principle has also passed on to his uncle, and it is also the reason why many of his grandfather and uncle's colleagues have fallen in recent years, and the Liang family can still stand.

If Lin Shu and Liang Yuehua are bullied and made it difficult, Uncle Liang may come forward to help, but it is absolutely impossible for them to bully others.

Lin Shu admired such a principle - although he still felt that his grandfather was a □□ domineering old antique. At the beginning, it was this old man who instigated his grandfather to trap him and Ju Mingfeng, and the methods he used were worse than the other, and they were even more disgusting.

Lin Shu felt a headache when he thought of his relationship with Ju Mingfeng and the morality and brainlessness of the Liang family, and it was better not to think about it for the time being. It is estimated that there will be many years of conflict with that end in this life, and I don't know what Liang Yuehua will think and do, it is all troublesome.

In any case, aside from the official means, although the current legal system is not very perfect in terms of patent rights, it is still somewhat influential. When Xingze's court summons was sent to Luo Bei, Luo Bei must have taken corresponding action, either to remove the relevant goods from the shelves, or to deal with the relevant stores.

This is also the reason why they have been arguing with Xingzawa - dealing with the shop pù? It's not a small shop that resells small things privately, it's a business that has a real physical store and contributes a lot of advertising money to the government every year. But the disposal of the removed products will definitely happen in the end, and this treatment will not hurt them anyway. And the popularity of clothing styles has its time limit, so it's almost enough to let the store make enough money before it is removed from the shelves.

How could Lin Shu not know the trick of this?

He asked Yu Sinti, "How is the number jù recorded?" ”

Yu Xindi said: "So far, there are a total of seven companies that do the same high-end customization, three of which have official recommendation advertisements, priced in the range of about 1100-43000, and the highest price of 43,000 is the one that has added small pearls to the clothes, which are said to be real South Sea pearls, and that is the main cost." In addition to this one, other businesses also have certain details in specific clothing, but basically they are more than 95% similar to our designs, and five of them even use our official model advertising images. ”

"As of 8 o'clock this morning, the total volume of these seven companies during this period is 173 lots." Yu Cindy looked at the information form and said, "We have been taking screenshots of the changes in the trading volume in the past few days and regularly notarizing them. Xiao Shao ran out of friendship with the relevant departments, and there should be no problem with the evidence in this regard. ”

"There are 29 imitation shops in the price range of 200-1100, and some of them upload their own photos and use our official pictures directly. The number of transactions in this part is even larger, with more than 2,300 pieces, and the income and profit are definitely not small. And a lot of clothes are of poor quality, and it's even harder to say how much moisture there is between cost and pricing. ”

Lin Shu nodded and said, "The numbers and evidence in this regard will continue to be collected during this time, but the part that has been notarized at present, you can sort it out first and hand it over to Lawyer Wang, and it may soon be useful." ”

But after Luobei.com's customer service was hit by a player, Xingze did not immediately sue. After the manager of Luo Beiwang learned about the situation that morning, he frowned and asked his deputy rather unhappily: "Where is Xingze?" What is the reaction? Didn't the customer service over there receive relevant complaints? ”

As a result, he saw that the other party was embarrassed for a moment, and then said: "Xingze's meaning is to let all users who have bought the same imitation come to us to return the goods, and the reasons for the return are all fakes...... Manager, the high-order goods could not be returned, because all of them were tailor-made - the ready-to-wear store pù also refused to return, Xingze came up with such a measure, if this batch of ready-to-wear was returned, it may not be sold at all, so the store reacted more violently. ”

"And ......," he hesitated.

"And?" The person in charge looked up and looked at him sharply.

"The customer service of the future platform is now collecting user information in an official capacity, including their consumption information and records in our Luobei. They undertake that they will jointly and jointly bring claims and sue on behalf of the user. ”