Chapter 171
"The clothes have been received! What a surprise! Although I think it looks beautiful when I look at the photos and videos, I also feel that I definitely don't look as good as the model when I wear it, but I am still stunned when I actually wear it. There are some differences in the design of the clothes and the photos, and I thought it was a defective product, but later I found out that it was adjusted according to my own body type! The design of the collar, waist and chest has been adjusted. It's really haute couture, so beautiful, the feel of the fabric is also great, the silk is very smooth, the feeling of the yarn is delicate and soft, and you know that it is a good material when you touch it. The design of the belt is a little wider than the picture on the official website, and the folds on the collar of the jacket are also absent from the official website, does it make me look particularly thin at the waist? Looks like you have breasts, too? Although the price is a bit expensive, I really think it is worth the money. The other has been decided. ”
At the same time, the commenter also uploaded a photo, which is a slightly slender girl, but with a pair of long legs. She wore a white silk corset embroidered with peonies, and a pleated skirt covered with a tulle tunic. The costume does not show the waist, but this outfit uses the details of the white gauze smock and the high-waisted wide belt to highlight the girl's thin waist and cover her chest.
As the girl's message was released, more and more messages began to appear later.
"To be honest, I hesitated for a long time whether or not to write my true size. I'm a bit of a chubby person, and although I love this outfit, I'm not sure I'll be able to wear it. Fortunately, I finally mustered up the courage to write it. The changes in the shoulders here are really ingenious, and it is the first time I have worn such a beautiful dress and I don't look fat at all. I thought I was making a mistake with the black and red stitching and decoration of the belt and armpits, but the customer service told me that it was to show off my figure...... You guys are so dedicated. ”
There are endless comments like this, accompanied by a variety of photo shows. Therefore, many users who did not order clothes suddenly discovered that there were subtle changes to every garment received by the orderer in order to adapt to their appearance, body shape, expand their strengths and disguise their defects.
The men's clothing has been changed a little bit, but more effort has been put into plate making, so there are also many men who show off their photos. It is said that people want to be dressed in gold, because the clothing itself is sophisticated, but it seems that there are many handsome guys and beauties lurking on the platform in the future.
Among them, there are even some middle-aged and elderly people mixed in it. A gray-haired old man posted a photo of him wearing a short-sleeved Tang robe, and it turned out to be quite temperamental.
However, this is not the kind of traditional style of straight Tang costume, Xingze clothing department refers to the design of windbreakers and suits in the design, and adds asymmetrical plackets and breasts to the Tang costume, plus changes in details, which makes it a little different from the traditional upright and tough.
provoked the old man to be very beautiful.
At this time, the limited quota has not yet been sold out, but as more and more photos are posted, the number of reservations is sold out in a few days. This made the people who had been hesitant to start suddenly beat their chests a little, but unfortunately it was too late to regret it at this time.
Although some people on the website called for Xingze to increase some limits, Xingze officials finally kept the festival and did not break their promise because it was profitable.
In fact, the batch of clothes on the shelves of Xingze, whether in terms of price or design, still has a certain gap with the real high-end. The real high-end ordinary people may not have access to channels, and some ordinary people can buy expensive clothing, the price is not necessarily inferior to some high-end custom clothing, the actual quality is a little difficult to say.
At present, there is no shortage of luxury goods market in China, what is lacking is credible purchase channels and brand trust. Xingze's batch of clothes is not even high-end, but can only be regarded as high-quality original design fashion with some custom ingredients. What they work on is the quality of raw materials and clothing, and the profits are there, but they are not exaggerated.
Huge profits and long-term interests have always been two old enemies that cannot coexist.
Of course, because it is customized, Lin Shu also made some explanations on the purchase contract, saying that the shipment time may be as long as 30 days, but it will definitely not exceed 30 days. Considering the quality of the garment and the efficiency of the company's apparel department, this is basically the limit of shipments.
And then there's the thing of selling design. If Lin Shu would never have started this kind of business a few years ago, because of the lack and poor enforcement of patent law and copyright law, all intellectual property rights are easily infringed and stolen.
However, although there have been no earth-shaking changes in the past two years, the state has become more and more strict about copyright issues in related industries. The infringing videos were taken down, and the reprinting and use of various articles were required to indicate the source and pay the original author a certain amount of remuneration...... Although the implementation and spread of such measures are slow, they have imperceptibly penetrated the entire domestic Internet.
Despite this, in order to prevent and reduce the residual influence of some pirates at this time, Lin Shu still added some additional measures, among which nameplate logos and three-dimensional virtual clothing are a means to attract users to buy genuine copies.
But in the final analysis, when it comes to clothing, Lin Shu only wants to make a peripheral model, and doesn't want to really get involved. He is more interested in the field of design and buying and selling than in the field of clothing industry, rather than designing or making zuò clothing himself.
When it comes to the most profitable industries, there's a development curve here. In the earliest days, the people paid the most attention to land, because their main consumption was in agriculture, an agrarian society, land was the source of life, but also the proof of wealth; Then there is industry, its development is essentially integrated with science and technology, focusing on the improvement of production efficiency, during this time, who has mastered technology, who is a pioneer, who is God; Business is a close second, and finance is its most splendid way of expression, the crystallization of the wisdom of capitalist society. Those who can play money games have become the emperor of capital.
And all these industries fade away from the shell, and the condensation of the essence is wisdom. The development of agrarian society lies in the innovation of agricultural technology; The development of industrial society lies in the progress of industrial technology; The development of commercial society lies in the endless means of wealth transformation.
Virtual platforms want to sell designs and patents, in fact, in essence, they are aiming at the most expensive and scarce products such as wisdom.
The clothing design drawing is just the beginning, and when the transaction volume and transaction form spread in the future, everything can be sold on the virtual platform, which is the "virtual platform" pursued by Lin Shu.
The meal should be eaten one bite at a time, and the road should be taken step by step.
The nameplate to be issued by Xingze, Lin Shu and they can be said to have put a lot of effort into it. The molds and finished products of these nameplates are made using a high-priced, very difficult to imitate manufacturing process, and the guide zhì is very recognizable.
When all the limited costumes of this batch are shipped, the first virtual star selection is almost over, and the clothing department is just free to make new clothing samples, and although these samples will be added to the auction, in fact, it is not just for the profit of the auction, but Lin Shu encourages designers to join the future platform, and a means to bewitch relevant manufacturers and enterprises to buy design drawing patents.
Xingze makes high-priced samples, the designer sells the design drawings, and after the manufacturer buys the design drawings, he cooperates with Xingze to sell the same clothing at a low price...... Through such a means, tie up the users on both sides of the platform, and expand the influence of the platform, Lin Shu's initial plan is probably like this.
Compared with the hot sales of the limited edition clothing in the first part of the virtual star, the auction of the exclusive clothing in the second part of the unique edition of the costume has intermittently increased in price when it was first put on the shelves, but it has entered a stable period in the second week, and the price has gradually increased slowly.
Even so, due to the enthusiastic praise received by the limited edition haute couture on the other side, the auction price on this side has risen from time to time, and the accumulation should not be underestimated.
In late May, the highest offer had risen by more than six figures, causing many online media outlets to publish articles exclaiming "crazy!" There are those who ridicule Xingze for wanting money and want to go crazy, and there are also those who are shocked that buyers are addicted to games and go crazy.
Lin Shu felt that these media were also a bit exaggerated...... You must know that in these years, reading a book and rewarding the author millions is much crazier than the users on their platform, and they have never seen less.
In contrast, the third part of the schedule is actually the part where the average uploader and player are more involved. The third part of the Virtual Stars event is for players to choose the design of the costume they are most looking forward to being made into a three-dimensional outfit. These designs will be auctioned off in the next round of the season, and the patents for affordable costume designs will be sold, and after the patents are sold, they may be sold as apparel for evaluation.
This is a big surprise for both the original author and fans.
All of a sudden, not only did the voting on the website become extremely fierce, but many design students or unknown designers began to flood the website, and while following the competition, they began to try their luck by uploading their works.
And this group of newcomers is obviously mixed with more professionals than the original user ratio of professional designers, so all of a sudden, the quality of many of the drafts or models that appeared on the website has risen sharply.
The battle between players and players, fans and fans was in full swing for a while, and there was news about this game everywhere for a while, and Lin Shu could still hear some classmates mention it when he was in school. Girls are mostly concerned about whether their favorite clothing designs can be put on the shelves and made into real clothes. Boys pay less attention to this aspect, but it is occasionally mentioned.
Then on this day, Lin Shu received a message from Chen Mingxue, asking him if he knew about this competition on the future platform.